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  • Age: 11 Years
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4 Years

Your four-year-old is about to enter a whole new world of incredible toys. Tiny pretend-and-play sets, amazing construction sets, and all kinds of activities and craft kits will keep your little one entertained for hours. These toys are so much fun, you won’t be able to resist joining in!

 

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Our Price:   $22.99
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Ages 3 and up

People of earth, transform your voice with this electronic voice transformer! This cool neon coloured voice transformer is transparent so that you can see all of electronic components inside. Press and hold down the button while you speak into the transformer and your voice becomes either a futuristic robot, spacey alien or out of this world spaceman!

A fun gift for little ones who love acting out plays, singing songs and surprising themselves and their pals with a different voice. Bring your voice transformer to the big game or your next Birthday party and be heard in a whole new way!

Requires one 9V battery. (INCLUDED)

Each sold separately, ships in assorted colours based on availability.
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Our Price:   $44.99
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Ages 3 and up

A guaranteed best friend to share hopes, dreams and experiences with. This perfect Bedtime Buddy will encourage positive behavior through meaningful play.

Features: Removable/ Interchangeable clothing, Irresistible yarn hair, 34" height - size of a 3 yr old, Embroidered facial features, Forever Mark signing on doll's heart creates an instant bond of friendship.

Measures approximately 34" tall.

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Our Price: $29.99   $19.99
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Ages 3 and up

This beautiful 15-piece tin tea set decorated with lovely pink dots is perfect for your child’s next pretend tea party!

Includes teapot with lid, 4 cups, 4 saucers, 4 plates, and a serving tray.

The name ALEX is synonymous with quality creative products that foster a child's personal expression and self-esteem. ALEX toys are designed to give kids the freedom to imagine and the confidence to create.

Measures approximately 16" wide by 12" long.

$19.99
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Our Price:   $24.99
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Ages 3 and up

What a scrummy little chum is Fuddlewuddle Bear Cub! He’s only a baby, but he’s very, very clever! This tumbly bear can count one, two, three, as long as he’s counting pots of honey! Cuddle up close to his toffee-tone fur - he gives brilliant bear hugs with those long furry arms.

Jellycat plush toys are made of smooth, soft material making them a favourite among children and adults alike. These plush animals are a little floppy, for added cuddly softness.

Measures approximately 9" tall.

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Ages 4 and up

White and fluffy, with hand-trimmed fur and a small whiskered face this white seal pup, is the perfect plush toy for both children and adults alike. Beautifully detailed features and a soft, cuddly body combine to make this truly beautiful, and very realistic, plush animal.

Utilizing the latest manufacturing techniques, and the best raw materials available Hansa Toy strives to create incredibly lifelike, beautiful plush toys. Their commitment to quality has earned them many international awards, and made Hansa Toy a favorite not only among children and collectors, but also as a supplier to zoos, wildlife parks, media events, Christmas displays, and many more. Each plush animal is designed and created from portraits of animals in their natural habitat by a team of highly qualified researchers, artists, craftspeople and technicians, giving each beautifully fabricated creature a distinct personality and look. Hansa is also dedicated to educating children and their parents about the animals of the world, so every Hansa toy is accompanied by a "Toys That Teach" tag that gives facts about each animal's lifestyle, habitat, eating habits, gestation period and care of young. Beautifully crafted, entertaining to play with and very educational, Hansa Toy plush animals are like no other toy on the market.

Measures approximately 14.9" long.

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Ages 3 and up

This super soft, coffee-coloured bear has an adorable big nose, ears and a loveable face. He is totally huggable and has soft corduroy brown foot pads.

Measures approximately 15” long (13” when sitting).

$29.99
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Our Price:   $49.99
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Ages 3 and up

Introducing the Hexbug Aquabot 2.0 Harbour, the most expansive interactive environment for kids to play with their Aquabot collection, providing the fun experience of having a pet fish, without all the messy clean-up! Each Harbour comes with 2 Aquabot 2.0s, engineered with smart fish technology, added sensors and an inner LED glow that makes them appear more alive than ever before!

Kids can let their creativity run wild as they play with the Harbour, customizing the underwater landscape using five brightly coloured coral pieces. New features also include a launcher that propels an Aquabot across the tank, and a crane that can be dispensed to reel in an Aquabot at any given moment.

Includes: 1 Hexbug Aquabot 2.0 Angel Fish, 1 Hexbug Aquabot 2.0 Hammerhead Shark, 1 crane, 1 launcher, 1 tank, and 5 coral piece.

Measures approximately 15.60” wide x 5.60” long x 12.5” tall.

Requires 4 AG13 (LR44) button cell batteries (INCLUDED).

$49.99
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Our Price:   $59.99
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Ages 3 and up

Open yourself up to the world of beautiful music, and open the world up to the beautiful music of you! The B. Symphony in B from Battat allows you to compose songs and symphonies with millions of musical combinations!

Choose up to 6 instruments to put in the orchestra pit and hear them play 1 of 15 songs and symphonies together. Then change up the instruments and hear the musical transformation.

Includes 13 instruments to choose from: clarinet, flute, tuba, trumpet, xylophone, drums, cymbals, piano, accordion, koto, guitar, violin and sitar.

For every B. Toy you buy, 10 cents is donated to Free the Children - The world's largest network of children helping children!

Requires 6 AA batteries (included).

Measures approximately 15.5'' wide.

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Ages 4 and up

Make yummy snow cones with Snoopy and friends! Just add fruit juice and ice cubes to make a deliciously cold treat! The world's favorite icy treat is back! This kit includes a sno-cone maker, a Snoopy ice pusher, a syrup bottle, a fla-vor-aid soft drink mix, paper cups, a shovel scoop and instructions on how to make the sno-cones.

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Our Price:   $36.99
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Ages 3 and up

Our Generation girls like to have fun, be involved in the community and we love fashion! This 18” Kaylee doll from Our Generation is simply beautiful with her thick, curly brown hair, blue eyes, and pink outfit.

Includes: 1 non-poseable 18 inch doll, 1 skirt, 1 shrug, 1 pair of tights, 1 pair of underwear, and 1 pair of shoes.

Doll measures approximately 18” tall.

Destined to become your child's newest best friend, the Our Generation collection features 18" dolls and stylish, seasonal fashions and accessories that they will love - all at an incredible value.

$36.99
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Ages 3 and up

Everyday we're one step closer to our dreams. There is no such thing as dreaming too big to us OG girls.

Includes: 1 Non Poseable 18 inch doll, 1 shrug, 1 top, 1 skirt, 1 pair of tights, 1 pair of underpants, 1 pair of shoes.

Doll measures approximately 18” tall.

Destined to become your child's newest best friend, the Our Generation collection features 18" dolls and stylish, seasonal fashions and accessories that they will love - all at an incredible value.

$36.99
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Ages 3 and up

Take a step into a world where girls are empowered by each other and can be who they want to be. Explore with me a world of endless possiblities, fun, and adventure.

Includes: 1 Non Poseable 18 inch doll, 1 fur vest, 1 floral dress, 1 pair of tights, 1 pair of underwear, 1 headband, 1 pair of shoes.

Doll measures approximately 18” tall.

Destined to become your child's newest best friend, the Our Generation collection features 18" dolls and stylish, seasonal fashions and accessories that they will love - all at an incredible value.

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Ages 3 and up

There's never been a generation of girls quite like us. We're dreamers and doers. And we're here to do it all. What comes next for the world? Whatever it is, it's up to us. And we're going to make everyone proud. Achieve your dreams with the 18" Sadie doll from Our Generation. She is beautiful, and lifelike with blue eyes and dark blonde hair.

Includes 1 non poseable 18 inch doll, 1 sweater, light pink underpants, 1 orange belt, 1 blue corduroy and lace skirt, 1 headband, and 1 pair of shoes.

Doll measures approximately 18” tall.

Our Generation Dolls are made to inspire girls to make a positive difference in the world. “Our Generation” is about girls growing up together and creating the narrative of an extraordinary generation. It’s about accessories that speak to the multifaceted lives girls live. It's about giving girls a voice to create and shape a community they love. It’s about a very important generation and its story.

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Ages 3 and up

Ayla is a beautiful and lifelike Our Generation doll with long red hair, blue eyes and soft features. She is wearing a lovely frilly skirt with an adorable grey cardigan and shiny pink shoes.

Includes 1 doll, 1 skirt with cute bow detail, 1 knitted cardigan, 1 tank top, 1 pair of tights, 1 pair of shoes, pair of undies, 1 flower hair elastic and 1 Our Generation Outfitters catalog.

Doll measures approximately 18” tall.

Our Generation Dolls are made to inspire girls to make a positive difference in the world. “Our Generation” is about girls growing up together and creating the narrative of an extraordinary generation. It’s about accessories that speak to the multifaceted lives girls live. It's about giving girls a voice to create and shape a community they love. It’s about a very important generation and its story.

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Ages 3 and up

Our Generation girls are busy learning at school and being involved in the community. But we are kids too and we don’t forget to have fun!

Includes: 1 Non Poseable 18 inch doll, 1 puffy vest, 1 top, 1 skirt, 1 belt, 1 pair of underwear, 1 pair of tights, 1 pair of shoes.

 

Doll measures approximately 18” tall.

Destined to become your child's newest best friend, the Our Generation collection features 18" dolls and stylish, seasonal fashions and accessories that they will love - all at an incredible value.

$36.99
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Our Price:   $59.99
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Ages 3 and up

Introducing Katelyn, a beautiful blonde haired girl with stunning blue eyes! She has all of the needed supplies for figure skating, including a figure skates, medals and skating outfit. Once she is done skating for the day, get her dressed in her sweater dress and boots then read her the included book, “The Blizzard on Moose Mountain”!

Includes one 18" Poseable doll, 1 white body suit, 1 handkerchief skating skirt, 1 pair of skates, 1 sweater dress, 1 pair of tights, 1 pair of boots, 1 pair of mittens, 1 pair of earmuffs, 3 medals, 2 mugs, 1 OG story book " Blizzard on Moose Mountain", and 1 bookmark.

Destined to become your child's newest best friend, the Our Generation collection features 18" dolls and stylish, seasonal fashions and accessories that they will love - all at an incredible value.

$59.99
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Ages 3 and up

Introducing Lily Anna, a talented girl who loves horseback riding! She has long blonde hair, beautiful blue eyes and comes with two outfits, one for riding and the other is a pretty dress. At the end of the day, cuddle up and read her the included book, “Adventures at Shelby Stables”!

Includes 18" poseable doll, two outfits (dress with shoes and riding outfit with boots and helmet), lemonade pitcher with 2 glasses, 2 lemon slices, lemonade poster, riding number, riding poster, prize ribbon, “Adventures at Shelby Stables” chapter book and bookmark

Doll measures approximately 18” tall.

Destined to become your child's newest best friend, the Our Generation collection features 18" dolls and stylish, seasonal fashions and accessories that they will love - all at an incredible value.

$59.99
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Ages 3 and up

Introducing Sydney Lee, a beautiful brown haired girl with stunning green eyes who loves to dance! It is important to her to keep up with her passions and to keep active. Sydney Lee comes with two dance outfits, one in purple and one in pink. At the end of the day, cuddle up and read her the included book, “Stars in Your Eyes”!

Includes 1 poseable doll with two dance outfits, a glitter headband, ballerina bag, water bottle, yoyo, invitation cards, newspaper, Our Generation story book "Stars in Your Eyes" and book mark.

Doll measures approximately 18” tall.

Our Generation Dolls are made to inspire girls to make a positive difference in the world. “Our Generation” is about girls growing up together and creating the narrative of an extraordinary generation. It’s about accessories that speak to the multifaceted lives girls live. It's about giving girls a voice to create and shape a community they love. It’s about a very important generation and its story.

$59.99
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Ages 3 and up

Introducing Willow, a beautiful brown haired girl with stunning blue eyes! Change her from her cute polka dot dress to get ready for bed in her comfortable pajama bottoms and top. Don’t forget to help her brush her teeth before climbing in for a bedtime story! Once she is ready, cuddle up to read her the included book, “The Most Fantabulous Pajama Party Ever”!

Includes 18" poseable doll, pajama top, pair of pajama bottoms, pair of bunny slippers, bunny buddy, beauty case, toothbrush, tube of toothpaste, polka dot dress, headband, pair of shoes, chapter book and a bookmark.

Doll measures approximately 18” tall.

A complete collection of Canadian-designed dolls, Our Generation features trendy fashions and amazing accessories that are updated season to season, plus Salon Chairs, a Kitchen, Horses and a Barn, even a scooter and 18” dolls set to become your child’s newest best friend. Our Generation is a collection that features amazing value and thoughtful, quality construction that shares similar size to and is compatible with the American Girl line.

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Our Price:   $39.99
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Ages 3 and up

Bring on the curl power! Outdo the up-dos or let your hair down whenever you please with this Sitting Pretty Salon Chair. Even the hardest workers, biggest dreamers and the busiest doers need a good spot to get dolled up! Fits most 18” dolls.

Includes salon chair, spray bottle, comb, pair of scissors, hair clips, non-functioning hair dryer and non-functioning straightening iron.

Dolls sold separately.

Our Generation Dolls are made to inspire girls to make a positive difference in the world. “Our Generation” is about girls growing up together and creating the narrative of an extraordinary generation. It’s about accessories that speak to the multifaceted lives girls live. It's about giving girls a voice to create and shape a community they love. It’s about a very important generation and its story.

$39.99
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March 26, 2015

Whether you're enjoying the great outdoors, collecting cuddly plush bunnies, or flying colourful kites we've got all the toys and books you need to celebrate spring …

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We’re now hiring staff for our brand new locations in South Edmonton Common and Red Deer!

Send resumes to employment@mastermindtoys.com


View all Employment Opportunities Here

 

We are thrilled to announce the opening of our fifth Alberta location.

Details Here

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