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Alex

The name ALEX is synonymous with quality creative products that foster a child's personal expression and self-esteem. ALEX toys are designed to give kids the freedom to imagine and the confidence to create. Great art supplies abound in the ALEX art line - paints, brushes, crayons, markers, modeling clay, easels, tables. ALEX toys include lots of cool craft kits so your kids can make scrapbooks, ponchos and almost anything else they can imagine. ALEX doesn't stop there - there are imaginative play toys, puzzles, tumbling mats, bath toys and more!

 

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Our Price:   $15.99
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Ages 6 and up

The sweetest way to keep your secrets safe! Decorate this lockable diary with 104 stickers and gems, as well as colourful ribbons, just how you want! Part of the new Dylan's Candy Bar Collection put together in conjunction with Ralph Lauren's daughter Dylan, the My Sweet Diary kit comes with everything you need to decorate your own candy-styled journal!

Includes: 1 spiral-bound hardcover diary containing 48 lined pages, lock with 2 keys, 104 stickers and gems, 15 ribbons, 1 marker, and easy instructions.

$15.99
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Our Price:   $24.99
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Ages 4 and up

It's raining gumdrops! So keep dry with this Yumbrella from Dylan's Candy Bar and Alex Toys. Part of the new Dylan's Candy Bar Collection put together in conjunction with Ralph Lauren's daughter Dylan, the Colour a Yumbrella kit comes with everything you need to decorate your own candy-styled umbrella. Personalize this cute and colourful umbrella with 6 weatherproof markers to make sure you're looking sweet, whatever the weather!

Includes 1 preprinted umbrella and 6 waterproof markers.

Measures approximately 28" in diameter (opened).

$24.99
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April 15, 2015

It's a new season and that means new Our Generation is here! Let's go camping, meet some new friends with beautiful, long hair to style, and rock some cool spring fashions …

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We’re now hiring staff for our brand new locations in South Edmonton Common and Red Deer!

Send resumes to employment@mastermindtoys.com


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We are thrilled to announce the opening of our sixth Alberta location.

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