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Alex

The name ALEX is synonymous with quality creative products that foster a child's personal expression and self-esteem. ALEX toys are designed to give kids the freedom to imagine and the confidence to create. Great art supplies abound in the ALEX art line - paints, brushes, crayons, markers, modeling clay, easels, tables. ALEX toys include lots of cool craft kits so your kids can make scrapbooks, ponchos and almost anything else they can imagine. ALEX doesn't stop there - there are imaginative play toys, puzzles, tumbling mats, bath toys and more!

 

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Our Price:   $21.99
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Ages 8 and up

Sketch and paint your nails with 5 colours of 2-tip nail pens! Create long-lasting looks with professional grade polish. It's easy to create fab nail designs with colour-in-appliques - just peel, stick and fill in with the precision tipped pens. Add nail gems, too!

Includes: 135 nail gems, 49 colour-in-appliques, 5 Sketch It Nail Pens, nail file, and easy instructions.

$21.99
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Our Price:   $16.99
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Ages 8 and up

Put the final touches on your outfit or just have fun with friends with Sparkle Tattoo Parlor! Temporary glitter tattoos are the latest fashion accessory. Use stencils again and again to create hearts, butterflies, flowers and more! Combine colours of glitter to create your own unique look.

Includes 4 x glitter 0.06 oz/ 4g (4 colours: gold, dark pink, green,blue), 12 stencils, brushes, tattoo glue 0.17 fl oz/ 5ml and easy to follow instructions.

$16.99
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Our Price:   $21.99
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Ages 6 and up

Get nails that pop with sparkly colour and tasty looking designs with Sweet Glitter Nails. It's a nail salon in a box! Paint your nails, then add glitter and sweet stickers. Stick on the appliques and file to your nail shape. No drying time or smudging. You'll be party ready in a snap with this great look inspired by Dylan's Candy Bar! Or, bring the party to you when you invite friends over for nail salon fun.

Includes 4 colours of nail polish, 4 colours of glitter, 36 nail appliques, 53 mini nail stickers, nail file, brush and easy to follow instructions.

$21.99
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Our Price:   $13.99
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Ages 8 and up

Add bright streaks of colour to your hair with Hair Chalk Salon from Alex! These cool hair chalk pens along with the metallic beads allow you to get creative with your hairstyles! Plus when you feel like changing up your style the streaks easily wash out! Add more colour to your style with this great kit!

Includes 5 washable hair chalk pens (5 colours: hot pink, purple, blue, green, orange), 24 metallic beads (3 colours: purple, pink, silver), beading tool, small comb, clear elastic hair ties, and easy instructions.

$13.99
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Our Price:   $29.99
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Ages 8 and up

Put the final touches on your outfit or just have fun with friends with Sparkle Tattoo Parlor! Temporary glitter tattoos are the latest fashion accessory.

Use stencils to create hearts, butterflies, flowers and more! Combine colors of glitter to create your own unique look.

Includes glitter (4 colors), stencils, brushes, tattoo glue and easy to follow instructions.

$29.99
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Our Price:   $8.99
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Ages 8 and up

Transform your hair from plain to punk in minutes with vibrant metallic chalk pens. Apply pen color on dry hair and these temporary streaks of hair color are easily removed with shampoo. The pens work on all hair colors. A fun activity for parties or girls night out (or in!)!

Includes: 5 mess-free chalk pens and instructions.

$8.99
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Our Price:   $14.99
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Ages 8 and up

Plain earbuds? Not anymore! Turn plain to cool with Wrap It! Use embroidery floss and beads to make colourful earbuds that will rock as much as your music does! Everything you need is included, even the earbuds! Personalize your own or create a special hand-made, one of a kind gift for your BFF!

Includes 6 skeins of floss, beads, beading needle, pink earbuds and easy to follow instructions.

$14.99
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Our Price:   $14.99
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Ages 8 and up

Turn your earphones from plain to cool with Earphone Couture – Fluffy! Use fluffy pink yarn and charms to make earphones that rock as much as your music!

Includes 20 yards of fluffy yarn, guitar and peace sign charms, jump rings, pink earbuds, and easy to follow instructions.

$14.99
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Our Price:   $19.99
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Ages 4 and up

Get your lunch ready because you are going to want to show off this lunch bag! Design and colour your own lunch pack with 5 brightly colored permanent markers included.

Includes: Lunch bag and 5 permanent markers.

Measures approximately 9.8” long x 3” tall x 7.8” wide.

$19.99
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Our Price:   $26.99
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Ages 4 and up

Colour your own backpack and carry all your favourite stuff! The Cutie Colour A Backpack includes 5 brightly coloured permanent markers so you can design and colour in your backpack.

Includes: Backpack and 5 permanent markers.

Measures approximately 11.8” long x 3.75″ tall x 9.4″ wide.

$26.99
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Our Price:   $16.99
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Ages 6 and up

Cobra Bracelets are sporty, chic and fun to make! They are also one of the hottest fashion looks around! Use neon coloured paracord to make the 'cobra' stitch design in a cinch!

Includes suction hook, 5 nylon cords, 5 satin cords, 5 metallic beads, plastic fishing hook and easy to follow instructions. Makes 5 bracelets.

$16.99
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Our Price:   $16.99
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Ages 6 and up

Colour your own treat tattoos for deliciously decorative fun! This Dylan's Candy Bar set, includes over 130 tattoo designs, including candy, ice cream, cupcakes, lollipops and more! Temporary tattoos easily transfer onto skin from transfer paper with a damp sponge. Once applied, use the glitter brush, colour markers and glittery gems to decorate your design any way you want. Tattoo designs come in 2 styles: full colour and colour your own!

Includes 136 tattoo designs, "gem" tattoo, 4 tattoo markers, glitter, brush, sponge and easy to follow instructions.

$16.99
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Our Price:   $27.99
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Ages 7 and up

This messenger bag really rocks! Make the coolest bag ever with neon and metallic coloured duct tape! Rip and wrap the duct tape to cover the pre-sewn bag (the cardboard insert makes it easy). Then add charms to jazz it up! The bag is large enough to fit books and school supplies.

Includes 8 rolls of tape (3yds / 2.74 m), pre-sewn pouch and strap, cardboard insert, stencil, non-stick paper and easy to follow instructions.

$27.99
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Our Price:   $16.99
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Ages 8 and up

Add some pretty, glittery, sparkly fun to your day! Put the final touches on your outfit or just have fun with friends with Sparkle Tattoo Parlor! Temporary glitter tattoos are the latest fashion accessory.

Use stencils to create hearts, butterflies, flowers and more! Combine colors of glitter to create your own unique look.

A fun activity for sleepovers, parties, and the perfect way to compliment costumes. The reusable stencils can be used again and again!

Includes:4 x glitter 0.06 oz / 4g (4 colours: purple, red silver, blue), 12 stencils, 2 brushes, tattoo glue 0.17 fl oz / 5ml and easy to follow instructions.

$16.99
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Our Price:   $34.99
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Ages 7 and up

Tear, Stick, wear and share! This fun Alex kit includes everything you need to have a bright, colourful Duct Tape Party! Use the more than 100 feet of included neon and patterned duct tape to create stylish acessories that are sure to brighten up any outfit. The templates, tools, stencils and easy-to-follow instructions make it easy to create duct tape bags, headbands and more!

This fashionable craft is a perfect activity for Birthday parties, sleepovers or anytime!

Tote bag and 3 plastic bangles are also included.

$34.99
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Our Price:   $16.99
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Ages 6 and up

Make 8 of your very own Shamballa bracelets with this Alex kit! Use the more than 20 metres of brightly coloured twine and more than 30 beads included along with the suction cup hook to easily create these unique pieces of jewellery! Using macrame knots and choosing which beads go where, you can make each bracelet as special as you are! Make, wear and share these one-of-a-kind bracelets.

Includes: 6 colours of twine 23.2 metres, 1 easy suction hook, 32 plastic silver beads, 10 metal beads, 4 "jewel" beads and easy to follow instructions.

$16.99
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Our Price:   $12.99
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Ages 7 and up

Tear, stick and wear duct tape in hot colours with Alex Hot Duct Tape!

Create unique duct tape fashions with this multi-pack which includes 54 feet (16.5m) of duct tape 2 widths.

Includes 6 fun colours and animal print patterns too!

A fashionable craft that's so much fun to wear and share!

The perfect refill pack for all Alex Duct Tape Fashion Kits! (SOLD SEPARATELY)

$12.99
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Our Price:   $12.99
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Ages 7 and up

Tear, stick and wear duct tape in cool colours with Alex Cool Duct Tape!

Create unique duct tape fashions with this multi-pack which includes 54 feet (16.5m) of duct tape 2 widths.

Includes 6 fun colours and animal print patterns too!

A fashionable craft that's so much fun to wear and share!

The perfect refill pack for all Alex Duct Tape Fashion Kits! (SOLD SEPARATELY)

$12.99
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Our Price:   $18.99
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Ages 7 and up

These 4 fashion-licious patterns are just waiting to be coloured in by you! Part of the new Dylan's Candy Bar Collection put together in conjunction with Ralph Lauren's daughter Dylan and Alex Toys, this Colour 4 Sweet Headbands kit comes with everything you need to decorate 4 satiny treat-themed headband sleeves!

Includes: 4 pre-printed headband sleeves, 6 brightly coloured permanent markers, 30 sticky gems and 1 plastic headband.

$18.99
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Our Price:   $29.99
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Ages 6 and up

Create 10 custom headbands in endless combinations! Beautiful bows, pretty pom-poms and bejeweled flowers let you express your style, and the slide-on gem stem and easy-attach ribbons allow you to change up your look again and again! Have a blast decorating unique accessories to wear and share with Alex So Many Headbands!

Includes: 8 satin headbands, 2 stretchy headbands, slide-on gem stem, 2 easy-attach ribbons, 8 fabric flowers, 5 ribbons, 86 gems, rainbow shoelace, 6 tulle pieces, felt shapes, rubber bands and easy instructions, all packed in a handled storage case.

Case measures approximately 12.5" long x 12" high x 2" wide.

$29.99
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October 15, 2014

Looking for a way to fill your "haunted" house with some extra special guests this Halloween? Ghost-A-House is a fun, new Halloween tradition that also makes for a memorable Halloween decoration and a great Halloween party loot bag gift too! …

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We’re now hiring staff for our brand new locations in Sherwood Park and Country Hills and our existing stores in Shawnessy and Westhills!

Send resumes to employment@mastermindtoys.com


View all Employment Opportunities Here

 

We are thrilled to announce the opening of our new Sherwood Park store in Edmonton, Alberta!

Details Here

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