The name ALEX is synonymous with quality creative products that foster a child's personal expression and self-esteem. ALEX toys are designed to give kids the freedom to imagine and the confidence to create. Great art supplies abound in the ALEX art line - paints, brushes, crayons, markers, modeling clay, easels, tables. ALEX toys include lots of cool craft kits so your kids can make scrapbooks, ponchos and almost anything else they can imagine. ALEX doesn't stop there - there are imaginative play toys, puzzles, tumbling mats, bath toys and more!