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Alex

The name ALEX is synonymous with quality creative products that foster a child's personal expression and self-esteem. ALEX toys are designed to give kids the freedom to imagine and the confidence to create. Great art supplies abound in the ALEX art line - paints, brushes, crayons, markers, modeling clay, easels, tables. ALEX toys include lots of cool craft kits so your kids can make scrapbooks, ponchos and almost anything else they can imagine. ALEX doesn't stop there - there are imaginative play toys, puzzles, tumbling mats, bath toys and more!

 

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  $23.99
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FREE Earphone Kit with $20 Alex Purchase
Ages 0.5 and up

A fun colourful developmental toy your baby will love! This classic wood pounding activity features 8 colourful pegs and mallet. The Pound ‘N’ Play Porcupine is uniquely designed and stands when flipped over. So after baby finishes playing on one side, just flip and keeping pounding!

Measures approximately 12” wide x 5” tall.

Winner of The Classic Toys Award from Dr. Toy.

$23.99
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  $32.99
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FREE Earphone Kit with $20 Alex Purchase
Ages 1.5 and up

Jam, sing and play with Musical Gator. It's four musical instruments in one, so your little one can be a one tot band with this wooden music centre! Music is an amazing way for children to develop their own creativity, learn concentration and coordination. You'll be amazed at what your child can play!

Includes a rainbow xylophone with a wooden base, 2 mallets, cymbal, drum pad and wash board.

$32.99
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  $99.99
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FREE Earphone Kit with $20 Alex Purchase
Ages 0.5 and up

The Alex Maxville Giant Wooden Activity Cube is packed full of engaging activities to stimulate cognitive, visual and tactical senses! Parents will love the quality wood construction, and kids will have a blast as they're introduced to an array of colours, counting possibilities, as well as visual cause-and-effect fun!

The top of the Activity Cube has a colourful bead maze with 3 bead paths, and the 4 sides feature a fun mirror, friendly graphics, 3 wooden characters to race along wiggly slots, and so much more! There's so much for little ones to see and explore with the Alex Maxville Giant Wooden Activity Cube!

Measures approximately 14" long x 14" wide x 18.4" high.

$99.99
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September 12, 2014

The kiddies are settled into their school routines, pumpkin flavoured everything is back, and next thing you know - all of the Birthday party and play date invitations start rolling in. To help you get ready for all your classmate and family get-togethers coming up, I'd love to share some toys that are new, hot, and oh SO cool! …

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Just in time for the holiday season, Mastermind Toys has announced the opening of five new Canadian locations spanning three provinces.
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