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Our Price:   $12.99
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By Roger Priddy

The ideal introduction to the roaring and rumbling world of trucks, T is for Trucks has rhythmic rhymes for parents and caregivers to share with babies and toddlers. The bold truck photographs have different touch-and-feel textures for little hands to reach out and explore.

Board book containing 24 pages.

$12.99
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Our Price:   $14.99
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By Rachael Parfitt

Play peekaboo with your baby and hear them giggle in delight as they discover animals under flaps and hear five amazing animal sounds! Read together and lift the giant flaps to reveal noisy farm animals; then explore the soft, shiny and bumpy textures. Where’s the cow hiding? Lift the flap to find her and she’ll go mooooo. And where’s the cockerel? Lift the flap to hear a cock-a-doodle-doo. Find all the animals as they are waiting to say peekaboo!

An award-winning series for babies, perfect for developing imagination, early-thinking and memory skills.

Boardbook contains 12 pages.

$14.99
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Our Price:   $9.99
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Ages 0 and up

By Margaret Wise Brown, Illustrated by Clement Hurd

This classic book of a child testing his independence from the mother who loves him is now available in this board book format, which is perfect for little ones.

Board book, containing 32 pages.

$9.99
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Our Price:   $17.99
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Ages 0 and up

Illustrated by Owain Bell

Based on The Railways Series by the Rev. W. Awdry and jam-packed with loads of colourful flaps to "lift, look, and learn" from, this book will have young children searching for engines painted blue, green, or red, counting from 1 to 10, and learning the alphabet!

Board book containing 12 pages.

$17.99
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Our Price:   $6.99
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This book by Sandra Boynton is serious silliness for all ages. Filled with colour and wonderful drawings, this book will keep you smiling and back for more every time you read it. There are 8 classic Boynton board books -- Moo Baa La La La, A to Z, Opposites, But Not The Hippopotamus, Doggies, Blue Hat Green Hat, The Going To Bed Book and Horns to Toes. Check them all out!

$6.99
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Our Price:   $9.50
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Ages 0 and up

By Raffi, Illustrated by Nadine Bernard Westcott

Raffi's hilarious version of the classic song about strange events that happen down by the bay, where the watermelons grow, is now available in this sturdy new board book edition - just the right size for babies and toddlers!

Board book containing 32 pages.

$9.50
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Our Price:   $6.50
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By Jon Stone, Illustrated by Mike Smollin

Oh no, Grover is worried about the monster at the end of the book. He will do anything to stop you from getting to the end! A cute book with a reassuring surprise ending, starring lovable, furry old Grover from Sesame Street! The sturdy board book construction makes it easy for the youngest of children to help turn the pages without worrying about them ripping.

Board book containing 24 pages.

$6.50
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Our Price:   $14.99
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These cards each have a beloved character from one of Eric Carle's books! Each card set features 5 double-sided cards with engaging textures and pictures. The loop makes these cards easy to attach to a stroller, backpack, or diaper bag. The interactive touch-and-feel feature makes these cards great independent entertainment for toddlers on the go. Make stroller rides a sensory experience!

Each card measures approximately 3.75" long.

$14.99
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Our Price:   $10.99
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By Eric Carle

The Grouchy Ladybug is bad-tempered, who doesn't mind his manners, won't share, and thinks he's bigger and better than everyone else. This fast moving story invites youngsters to explore time, shape, size, manners. Follow along as the Ladybug meets his match and learns to be better behaved.

Board book, containing 37 pages.

$10.99
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Our Price:   $8.95
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Ages 0 and up

By Bill Martin Jr., Illustrated by Eric Carle

This beloved book by Eric Carle features vividly coloured illustrations to delight little eyes, and with its great host of animal characters, this book will help children develop colour and animal recognition!

Board book containing 24 pages.

$8.95
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Our Price:   $5.99
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Ages 0 and up

By Rev. W. Awdry, Illustrated by Tommy Stubbs

This simple, silly, sturdy book will captivate your child as they join you and Thomas the Tank Engine on an adventure to get to the Train Show. Find out who he meets along the way and what obstacles he must overcome. Go, Thomas, Go!

Board book containing 24 pages.

$5.99
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By Jean Marzollo, Photos by Walter Wick

See the picture! Hear the clue! This little book is just for you! Rhyming verses ask young readers to find hidden objects and toy animals in the photographs.

Board book, containing 26 pages.

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By Sandra Boynton

Follow little Pookie and his mom as they go through their bedtime routine. Come out of hiding little Pookie it's time for bed! He'll choose his pajamas and brush his teeth and get tucked in by his Mommy who says "Night-night, little Pookie, I love you and love you". Share this bedtime board book with your little one tonight!

Board book containing 13 pages.

$6.99
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By Jean Marzollo, Illustrated by Walter Wick

See the picture! Hear the clue! These little books are just for you! In an engaging, age-appropriate learning tool, this fourth book in the "I Spy Little Book" series includes simple rhymes and bright picture clues that introduce toddlers to the concept of numbers.

Board book, containing 25 pages.

$9.99
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Our Price:   $8.50
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Illustrated by H.A. Rey

This sturdy, colourful boardbook is a whimsical offering wherein the capital letter is incorporated into the animal or object depicted on each page. Each time the featured letter appears in the text it is highlighted, and the text uses lots of words beginning with the featured letter - "F is a Fireman Fighting a Fire"! Have fun with Curious George and the alphabet!

Board book containing 24 pages.

$8.50
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Our Price:   $7.95
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Ages 0 and up

Illustrated by H.A. Rey

Help Curious George count 10 of his favourite things, first forward and then backward! Curious George's 1 to 10 and Back Again is a colourful, sturdy board book that's loads of fun for little ones. Can you count with Curious George?

Board book containing 24 pages.

$7.95
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Our Price:   $18.95
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By Matthew Van Fleet

Pull tabs and flaps, 7 textures to touch and a scratch-and-sniff scent provide interactive surprises on every page as a cast of cavorting critters demonstrates opposites, actions, counting and more! This hardcover book has thick, sturdy, board book-like pages so it can provide years of entertainment for little hands!

Hardcover containing 19 pages.

$18.95
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Our Price:   $5.99
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By Rev. W. Awdry, Illustrated by Tommy Stubbs.

This simple, silly, sturdy book will captivate your child as they join you and Thomas the Tank Engine in a journey to deliver packages! This little board book is a great introduction to colours and learning about daytime and nighttime.

Board book containing 24 pages.

$5.99
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By Barbara Reid

Sing a Song of Mother Goose was Barbara Reid's second book, originally published in 1987. Now, for its twentieth anniversary, Barb brings us a whole new edition, completely reillustrated in a board book format. Featured are fourteen of Barbara's favourite rhymes including: Twinkle Twinkle Little Star; Humpty Dumpty; Little Miss Muffet; Rockabye Baby; Sing a Song of Sipence; Ladybird; Pussycat, Pussycat; Jack and Jill; Baa Baa Black Sheep; Hey Diddle Diddle; Rain, Rain, Go Away; Mary Had a Little Lamb; Pat A Cake and Hickory Dickory Dock. This is the perfect companion to Read Me a Book, and will be instantly recognizable to the generation of kids who grew up with the original and now have little ones of their own.

Board book, contains 14 pages

$9.99
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Our Price:   $29.99
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Ages 0 and up

By Matthew Van Fleet

Youngsters will leap to lift the pages of Monday the Bullfrog, the huggable puppet whose mouth houses the sturdy pages of a fun multiconcept book! Rounded to act as layers of Monday's tongue, the pages detail what the amphibian eats each day of the week. The cleverly textured pages will tickle fingertips and funny bones while revealing clues to what's next on Monday's colourful menu. The plush clues that protrude from the pages range from shimmery wings to a twinkly glow-in-the-dark snack, and the story ends with a mirrored surprise ending! A unique and fun way to introduce your preschooler to textures, colours, critters and days of the week.

This revised edition of Monday the Bullfrog features a cozy new design with fully plush eyes.

Board book containing 10 pages. Measures approximately 9" long.

$29.99
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May 3, 2016

We are excited to announce that our annual sale of top-quality toys and books at great discount prices will be happening at the International Centre in Mississauga, Wednesday July 13 to Sunday July 17, 2016!

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We’re hiring! For over 30 years Mastermind Toys has been focused on offering the very best in quality toys and books for children in a shopping environment that is engaging, inspiring and fun. Send resumes to employment@mastermindtoys.com


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