Welcome to Mastermind
The moment you enter
a Mastermind Toys store you’ll discover a place where play and imagination come
Brimming with an
unparalleled selection of over 10,000 unique, educational and fun toys and
books, our 30 locations across
the country, along with our online store mastermindtoys.com, are the ultimate
shopping destination for toys lovers of all ages.
Founded and operated
by brothers Andy and Jonathan Levy, Mastermind was started in 1984 in a 300 sq.
ft. location in North Toronto, offering educational computer games to parents
in the burgeoning home PC marketplace. Shortly after, the Levy brothers
discovered there was a need for speciality toys and started to travel the world
to find the very best in toys and books to bring to their customers.
Over the next 26
years, they evolved their retail concept and the business was transformed.
Mastermind expanded into new markets and opened new stores; launched a
successful website, pioneered complimentary in-store gift-wrapping (topped with
our signature crazy curly bow); expanded product selection, while remaining
true to their roots: to offer shoppers a classic and enjoyable toy store
experience. Today, Mastermind is Canada’s largest,
privately-owned specialty toy retailer - the perfect place to find the right
toy or book for any occasion.
In 2010, the Levy
Brothers partnered with an equity investor, giving Mastermind the ability to
open more locations and bring their stores to the rest of Canada. Now operating
in three provinces – Ontario, Alberta and British Columbia – Mastermind Toys
will continue its expansion, with plans to open multiple stores in new locations
across the country over the next few years.