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We're Canada's Premier Specialty Toy Retailer!

Welcome to Mastermind's online specialty toy store... where you can play and learn more... A place to find fun, educational toys, books, games and so much more!

Since 1984, Mastermind Toys has represented the very best in quality toys and books for children, and this tradition continues to this day. With stores in Ontario, Alberta and British Columbia and a North America-wide reach through we continue to grow as one of Canada’s premier brands.

Unlike fully virtual companies, we interact on a daily basis with enthusiastic parents and curious kids at our stores. We listen to our customers and find out which toys impress them the most. And we pass that learning on to you through our online product selection.

Toys that encourage curiosity and challenge thinking

We take a personal interest in choosing products that awaken creativity, encourage curiosity, enhance motor skills, develop imagination, challenge thinking and offer a child hours of fun! And we always choose toys that stand the test of time... which translates into more value for your money.

FREE gift-wrapping and personal messages

In order to carry our high standard of service over from our stores to our website, we also offer online shoppers FREE gift-wrapping (using our unique Mastermind® gift wrap) and a gift tag with a customized message. So you can surprise the special child in your life with a fun, educational gift wrapped up just for them with a personal message from you! Tags are also visable from the view cart page, to help you manage your shopping list. All with a click of your mouse.

It's easy to use

Just browse through the site and you'll understand how easy it is. You can...

  • - Quickly view more product details on any search page using the quick view feature!
  • - Browse our full catalogue of toys and books available at our Mastermind Toys retail locations
  • - View hundreds of videos on your favourite toys and books!
  • - Tons of great promotions and offers always running online - and our promotion manager helps keep track of the status of each promotion you've started!
  • - Free gift wrap and tags on almost all of the toys and books available on our site!
  • - Shop in either US or Canadian dollars
  • - Fast checkout - Create and account with us and save your favourite addresses for future use, check past orders and the status of current orders!
  • - Chat with customer service live from our home page during regular office hours 9:00 am to 5:00 pm Monday to Friday.
  • - Give us a call toll free at 1-888-388-0000 during regular office hours 9:00 am to 5:00 pm Monday to Friday.
  • - Email us by clicking here. Your email will be responded to promptly and courteously.

    Above all... We guarantee your satisfaction! Mastermind® and our suppliers stand behind all our products. If any of the items you purchase do not meet your expectations, simply return them undamaged, and in their original package, for a refund. See our return policy for more details.

  • Sign up for eUpdates
    March 20, 2014
    It is FINALLY spring! Along with with longer days and warmer temperatures Spring is a time of renewal and fresh starts. A great way to kick start a fresh start is with some SPRING CLEANING! Spring Cleaning doesn't have to be a boring chore, there are some easy ways to reduce clutter and actually have some FUN at the same time. So without further ado I present to you my Top 5 Spring Cleaning Tips ...


    Keep checking our Facebook page for news on all the exciting things we have planned for 2014!


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