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Mastermind Toys

Contact: Beth Merrick/ZAZOU Communications
(416) 654-9881/beth@zazoupr.com /twitter:@zazoupr

WESTERN CANADIAN EXPANSION CONTINUES FOR MASTERMIND TOYS!

Canada's Largest Specialty Toy Retailer to Open First B.C. Store in Langley

TORONTO, ON - September 11/13 - Mastermind is making its mark in Langley, just in time for the holiday season! After the successful opening of its first Calgary store in June, Mastermind Toys, Canada's largest specialty toy retailer, has announced plans for its first location in British Columbia in Langley. The company continues to grow its brand across Canada and will open its 29th store in November, the second Mastermind situated outside of Ontario. The 5,700 sq. ft. Mastermind will be located in the Langley Gate Shopping Centre, 20085 Langley Bypass.

The 29-year-old Canadian toy retailer has been on a dynamic expansion program over the last 18 months. Mastermind has added 15 stores, more than doubling the number of locations it currently operates, opening nine stores alone in 2013. The company will continue its aggressive retail growth strategy in 2014 with plans to open multiple stores in new locations across the country.

"With a significant online B.C. customer base, establishing a physical store is the next logical step for Mastermind as we continue to grow our brand across Western Canada," said Jon Levy, Chief Executive Officer and Co-Founder, Mastermind Toys. "We are thrilled to be launching our first B.C. store in Langley, and are very excited to deliver a fun, new shopping experience to the community's toy-loving families," he added.

Founded over 29 years ago by brothers Andy and Jonathan Levy, Mastermind Toys currently operates 28 fun locations across Southern, Southwestern and Eastern Ontario, and Alberta. Both in-store and online (www.mastermindtoys.com), Mastermind carries a distinct collection of over 10,000 educational and fun toys, books, games, arts and crafts, puzzles and science kits.

The new Langley store design features large stroller-friendly aisles, clear sightlines, and a bright, warm and colourful atmosphere that is characteristic of all Mastermind toy stores. The first Mastermind in Langley will feature hundreds of fabulous toy lines that the specialty retailer is known for including brand name lines like Lego, PLAYMOBIL, and Corolle, plus an expansive children's book section with over 4,000 titles.

Other standard Mastermind services include complimentary gift wrap and a variety of creative, value-added promotions that Mastermind customers have come to know and appreciate. All of these features will be complemented by a team of 20 knowledgeable, friendly and hands-on toy experts.

Mastermind is currently hiring. Applicants can submit their resume to employment@mastermindtoys.com and put Langley Sales Staff in the subject line.


SOCIAL MEDIA LINKS:

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Visit @MastermindToys
hashtag: #mastermindtoys

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http://instagram.com/mastermindtoys

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ABOUT MASTERMIND TOYS
Celebrating its 29th year in operation, Toronto-based Mastermind Toys was founded in 1984 by brothers Andy and Jonathan Levy. Canada's largest privately-owned, specialty toy retailer currently has 28 locations in Southern, Southwestern and Eastern Ontario with a new location in Calgary, AB. Both in-store and online, Mastermind carries a distinct collection of over 10,000 educational and fun toys, books, games, arts and crafts, puzzles and science kits offering exceptional service and complimentary gift wrap. Visit www.mastermindtoys.com. Mastermind Toys can also be followed on Facebook, Youtube and Twitter.

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