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What's New at Mastermind Toys

This just in: brand new toys! We’re always adding exciting new toys and books to our mix, so check back often to see the latest and greatest from the world of toys!

 

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Our Price:   $27.99
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Ages 1 and up

This colourful shape-sorting toy features four different panels to sort shapes. The handle on top makes the toy easy for children to transport, and the soft textures of the animal’s face are enjoyable for little hands to experience. To release the shapes from inside the box after they have been sorted, simply press down on the red button to detach the panels.

Measures approximately 6.5” tall x 5.5” long x 5.5” wide.

$27.99
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Our Price:   $14.99
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Ages 0.5 and up

Stack the rings for a musical surprise with the Stack & Sing Rings by VTech. As your child builds motor skills by stacking the colourful rings, the interactive monkey will light up and play melodies and sing-along songs. The monkey also encourages your child to stack the rings with fun phrases that introduce colours, shapes and numbers.

Features:

  • Encouraging monkey lights up and plays melodies and sing-along songs
  • Fun sounds and songs play when the rings are stacked
  • 5 colorful rings and a variety of textures promote play
  • 40+ songs, melodies, sounds and phrases
  • Teaches shapes, colors, music, numbers, cause & effect and fine motor skills

Measures approximately 9” tall.

Requires 2 AAA batteries ("Try Me" batteries included.).

$14.99
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Our Price:   $29.99
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Ages 0.5 and up

This colourful ball-rolling tower from Playwell teaches counting, stacking, and sequencing in a fun way. Build the tower to start the rolling fun! Balls chime as they roll around and around. Line up the numbers and watch the ball complete each level.

Includes 6 levels, and 2 balls.

Built tower measures approximately 16” tall.
Balls measure approximately 1.75” in diameter.

$29.99
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Our Price:   $99.99
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Ages 1 and up

Your child will love this adorable playhouse from Yookidoo. It offers hours of stimulating fun, and also doubles as a quiet hideaway. Roomy enough for multiple children, it features activities on both the inside and outside of the structure. Activities include ball play, shape sorting, peek-a-boo games, colour, light, and sound experiences, imaginative play, and physical development. The fabric construction is lightweight but sturdy, and the folding frame offers easy storage and portability. It is also fast, and easy to assemble.

Measures approximately 28” long x 28” tall x 28” wide.

Winner of multiple awards including the Parent’s Choice Gold Award; iParenting Media Winner; Dr. Toy 10 Best Active Products Winner; Baby Product Award 2013; Neighbourhood Toy Stores of Canada Gold Star Awards; National Parenting Publications Awards Nappa Gold; and the 2011 Toy Award.

$99.99
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Our Price:   $36.99
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Ages 1 and up

A great first pool for baby. Designed with a padded base, this pool comes with an inflatable shade that keeps baby out of the direct sunlight. Great for indoor use too – just fill with play balls instead of water.

Assembled pool measures approximately 46.5” long x 29.5” tall x 41.75” wide.

$36.99
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Our Price:   $24.99
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Ages 0.5 and up

The Yookidoo Lights ‘N’ Music Fun Ball is a motion activated toy that encourages babies to roll the ball and crawl after it. Rolling or shaking the soft ball activates lights and fun music and sounds that help teach cause and effect. Light in weight and easy to grasp, it’s perfect for small hands. It also features an easy on-off switch for quiet time, and a D-ring for travel.

Measures approximately 8” in diameter.

Requires 3 AAA batteries (NOT INCLUDED).

Winner of the Tooky’s Pick award.

$24.99
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Our Price:   $19.99
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Ages 0.5 and up

This cute mirror on wheels helps develop cognitive skills in babies. As the wheels roll a bell chimes making it a multi-sensory experience. The mirror is break-resistant, and the entire toy is both safe and durable.

Measures approximately 6.25” tall x 5.25” long x 5.75” wide.

$19.99
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Our Price:   $39.99
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Ages 1 and up

Press the steering wheel for a horn sound, or the driver to play a tune with the Press ‘N’ Learn Activity Tractor! With the touch of a button the tractor can roll 10 feet while making engine sounds – “Vroom! Vroom!” Also includes 4 removable farm animals that make sounds when placed in their spot.

Tractor measures approximately 15.5” long x 5.25” tall x 6.5” wide.

Requires 3 AA batteries ("Try Me" batteries included).

$39.99
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Our Price:   $20.99
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Ages 0.5 and up

By Asia Citro

Remember the days when a cardboard box and an active imagination were all kids needed to have fun? With this book, readers will bring back the good ol’ days while developing their child’s creativity and sense of adventure. Featuring step-by-step instructions and colour photographs, each budget-friendly game and activity will keep children giggling and learning all day long. Best of all, no one will complain about turning off the TV or computer with entertaining activities like:

  • Edible Natural Dye Finger paint
  • Rainbow Noodles
  • Fizzing ocean world
  • Pumpkin Play Clay
  • Mix and Match Robots
Complete with dozens of indoor and outdoor exercises, this book will help parents and children alike step away from their devices and into endless afternoons of family fun.

 

Softcover containing 256 pages.

$20.99
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Our Price:   $19.99
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Ages 0.5 and up

Shape and sort the pieces on the boat like loading goods at port. It encourages children’s recognition of shapes and colours as well as develops hand-eye coordination skills.

Measures approximately 7.3” long x 2” tall x 1.6” wide.

$19.99
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Our Price:   $29.99
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Ages 0 and up

The Luxe collection of plush bunnies introduces a luscious soft fabric that feels so luxurious. Ultra plush fabrics make these adorably soft animal characters irresistible to touch.

Measures approximately 8” tall.

$29.99
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Our Price:   $28.99
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Ages 1.5 and up

Beautifully sewn and finished, Corolle's accessory fashions for the 12-inch Mon premier Corolle baby dolls reflect the meticulous attention to detail that is the company hallmark.

Corolle clothes are made with easy open fasteners and are very simple for young children to put on with little or no help required. Inspire endless hours of fulfilling fantasy play! The Corolle name on this product is your assurance of superb craftsmanship and the highest standards of French design.

Fits 12” Corolle Mon Premier dolls.

Stand not included.

$28.99
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Our Price:   $39.99
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Ages 1 and up

The Baby Stella collection will bring delight to little ones with a new look they are sure to love! Baby Stella is an award winning doll collection that is a perfect, first soft doll to inspire creative role play in little ones.

Baby Stella dolls have lifelike toes, belly buttons and plump tummies.

Embroidered features are made with little ones in mind.

Includes removable outfit, diaper and magnetic pacifier.

Measures approximately 8” tall when seated.

$39.99
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Our Price:   $29.99
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Ages 0 and up

The Luxe collection of plush bears introduces a luscious soft fabric that feels so luxurious. Ultra plush fabrics make these adorably soft animal characters irresistible to touch.

Measures approximately 8” tall.

$29.99
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Our Price:   $69.99
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Ages 0 and up

The Luxe collection of plush bears introduces a luscious soft fabric that feels so luxurious. Ultra plush fabrics make these adorably soft animal characters irresistible to touch.

Measures approximately 10” tall.

$69.99
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Our Price:   $69.99
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Ages 0 and up

The Luxe collection of plush bunnies introduces a luscious soft fabric that feels so luxurious. Ultra plush fabrics make these adorably soft animal characters irresistible to touch.

Measures approximately 10” tall.

$69.99
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Our Price:   $47.99
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Ages 1.5 and up

Inspired by little ones’ "first sweet moments", discover our new Mon Premier Bébé Calin Ballerina. Mon Premier Bébé Calin Ballerina is the ideal first baby doll for the littlest mommies ages 18 months and up. This adorable 12-inch baby doll is just the right size to cradle in a young child's arms. She has a cuddly soft beanbag body, so she can be posed like a real baby, blue sleeping eyes and supple vinyl skin that is delicately scented with vanilla.

Corolle dolls are set apart from all others by their sweet, expressive faces, quality materials and construction, creative fashions and a soft, subtle scent of vanilla. They are created to appeal to a child's heart and to inspire endless hours of fulfilling fantasy play. The Corolle name on these products is your assurance of superb craftsmanship and the highest standards of French design.

Measures approximately 12” tall.

Doll does not stand on its own.

$47.99
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Our Price:   $8.99
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Ages 1 and up

Please note that this item is available "In-Store Only". Stock for "In-Store Only" items varies so please contact store for availability. Click here for a complete listing of our store locations.

Fasten your seatbelt and go for a ride with one of three Go! Go! Smart Wheels vehicles by VTech! Perfectly sized for little hands, it entertains your child with a light-up driver button that activates playful music and sounds. As your child pretends to pick up passengers and drive them to their destinations, they will learn about the vehicle’s name. The electronic vehicle also responds to SmartPoint locations with different phrases and sound effects on all Go! Go! Smart Wheels playsets (sold separately).

Features:

  • Electronic vehicle interacts with Go! Go! Smart Wheels playsets (sold separately)
  • Light-up driver button activates fun phrases, music and sounds
  • Perfectly sized for little hands
  • Teaches letters, vehicle name and pretend play
  • Playful sounds and three sing-along songs keep children engaged
  • Simply roll or place the vehicle on SmartPoint locations on Go! Go! Smart Wheels or Go! Go! Smart Animals playsets (sold separately) to hear fun sounds, short tunes and sing-along songs

Vehicle measures approximately 3” long.

Each sold separately. Available in assorted styles.

Requires 2 AAA batteries (INCLUDED).

$8.99
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Our Price:   $19.99
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Ages 0 and up

Pull the ring to see the dragon's wings flap! The Lamaze Infant Development System welcomes you to a comprehensive system of soft toys based on Lamaze international's philosophy of healthy parenting. Lamaze understands that what matters most to parents is keeping their children happy, healthy, and safe. Designed in conjunction with child developmental experts, Lamaze toys engage babies and provide parents with peace of mind.

Features:

  • On-the-go clip for easy attachment
  • Squeaker head
  • Flip-flapping wings
  • Crinkle feet
  • 6 different textures
  • High-contrast fabrics

Dragon measures approximately 9" tall.

$19.99
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Our Price:   $16.99
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Ages 0.5 and up

Introduces ABCs, colours and numbers - this kitty can be your perfect little companion. Features fun phrases, sound effects and 7 sing-along songs and 12 melodies.

Pull and play along with the friendly kitten! Fun phrases encouraging baby to pull the string makes the kitten move and the ball of wool turn which helps to encourage the development of motor skills. The kitten will play melodies and sound effects as the string is pulled enhancing auditory development. Pressing the number buttons will introduce numbers and colours and will help develop fine motor skills. Includes 7 sing-along songs and 12 melodies and features an English speaking voice that promotes recognition and accelerates learning.

  • Discover ABC's, colours, and melodies with the kitten!
  • Pull the kitten to see the ball of wool roll and hear fun phrases and sound effects.
  • Includes 7 fun songs about the kitten!

Requires 6 AA batteries. (“Try Me” batteries included)

$16.99
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March 26, 2015

Whether you're enjoying the great outdoors, collecting cuddly plush bunnies, or flying colourful kites we've got all the toys and books you need to celebrate spring …

read more...

We’re now hiring staff for our brand new locations in South Edmonton Common and Red Deer!

Send resumes to employment@mastermindtoys.com


View all Employment Opportunities Here

 

We are thrilled to announce the opening of our fifth Alberta location.

Details Here

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