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What's New at Mastermind Toys

This just in: brand new toys! We’re always adding exciting new toys and books to our mix, so check back often to see the latest and greatest from the world of toys!

 

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Our Price:   $8.99
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Ages 1 and up

Please note that this item is available "In-Store Only". Stock for "In-Store Only" items varies so please contact store for availability. Click here for a complete listing of our store locations.

Fasten your seatbelt and go for a ride with one of three Go! Go! Smart Wheels vehicles by VTech! Perfectly sized for little hands, it entertains your child with a light-up driver button that activates playful music and sounds. As your child pretends to pick up passengers and drive them to their destinations, they will learn about the vehicle’s name. The electronic vehicle also responds to SmartPoint locations with different phrases and sound effects on all Go! Go! Smart Wheels playsets (sold separately).

Features:

  • Electronic vehicle interacts with Go! Go! Smart Wheels playsets (sold separately)
  • Light-up driver button activates fun phrases, music and sounds
  • Perfectly sized for little hands
  • Teaches letters, vehicle name and pretend play
  • Playful sounds and three sing-along songs keep children engaged
  • Simply roll or place the vehicle on SmartPoint locations on Go! Go! Smart Wheels or Go! Go! Smart Animals playsets (sold separately) to hear fun sounds, short tunes and sing-along songs

Vehicle measures approximately 3” long.

Each sold separately. Available in assorted styles.

Requires 2 AAA batteries (INCLUDED).

$8.99
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Our Price:   $19.99
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Ages 0 and up

Pull the ring to see the dragon's wings flap! The Lamaze Infant Development System welcomes you to a comprehensive system of soft toys based on Lamaze international's philosophy of healthy parenting. Lamaze understands that what matters most to parents is keeping their children happy, healthy, and safe. Designed in conjunction with child developmental experts, Lamaze toys engage babies and provide parents with peace of mind.

Features:

  • On-the-go clip for easy attachment
  • Squeaker head
  • Flip-flapping wings
  • Crinkle feet
  • 6 different textures
  • High-contrast fabrics

Dragon measures approximately 9" tall.

$19.99
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Our Price:   $16.99
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Ages 0.5 and up

Introduces ABCs, colours and numbers - this kitty can be your perfect little companion. Features fun phrases, sound effects and 7 sing-along songs and 12 melodies.

Pull and play along with the friendly kitten! Fun phrases encouraging baby to pull the string makes the kitten move and the ball of wool turn which helps to encourage the development of motor skills. The kitten will play melodies and sound effects as the string is pulled enhancing auditory development. Pressing the number buttons will introduce numbers and colours and will help develop fine motor skills. Includes 7 sing-along songs and 12 melodies and features an English speaking voice that promotes recognition and accelerates learning.

  • Discover ABC's, colours, and melodies with the kitten!
  • Pull the kitten to see the ball of wool roll and hear fun phrases and sound effects.
  • Includes 7 fun songs about the kitten!

Requires 6 AA batteries. (“Try Me” batteries included)

$16.99
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Our Price:   $12.99
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Ages 1 and up

Pass over the SmartPoint locations (Go! Go! Smart Animals Playsets sold separately) to hear phrases, fun sound effects and animal and nature sounds. Press the light-up button to hear fun phrases, melodies and animal and nature sound effects! Press their noses together to hear sweet kissing sound effects. Includes 3 happy sing-along songs and 6 uplifting melodies.

Mother horse loves her baby foal! Join the mummy horse and her baby and her other Go! Go! Smart Animals friends on fun adventures on the Go! Go! Smart Animals playsets (sold separately). The baby horse connects to its mom so they travel around the Go! Go! Smart Animals playsets together!

 

  • Lots of fun phrases and realistic sound effects.
  • Features 3 fun sing-along songs.
  • Interacts with other Go! Go! Smart Animals playsets (each sold separately).

Includes 2 Go! Go! Smart Animals horses.

Requires 2 AAA batteries. ("Try Me" batteries included.).

$12.99
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Our Price:   $9.99
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Ages 0 and up

By Barbara Reid

To save his family from the big flood, Noah builds a boat. It has to be HUGE, because two of every animal are coming to stay for forty days and forty nights. First in a trickle, then in a flood, animals of every colour and kind make their way into the hold. Bees and boas, camels and cats, every pair finds a place in these pages.
Two by Two has been a classic for 20 years, and it is now available in a chunky board book format for the youngest readers.

Board book containing 30 pages.

$9.99
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Our Price:   $17.99
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Ages 0.5 and up

These soft, squeaker blocks with embossed pictures are so much fun! One side of each cube is colourfully decorated. Baby can stack them up and then knock them down! They help build hand-eye coordination.

Includes 9 blocks.

Each block measures approximately 2" long x 2" tall x 2" wide.

$17.99
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Our Price:   $19.99
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Ages 0.5 and up

Inflate the outside border with air and the inner chamber with water. Perfect for tummy time and beyond! Babies and toddlers alike will delight in splashing the water-filled mat to move 5 colourful friends. Moms delight in baby staying dry!

Mat measures approximately 33" long x 24" wide.

$19.99
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Our Price:   $17.99
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Ages 0.5 and up

Fill the base with water, inflate the body with air, and froggy will be ready to rock and roll! Babies can push and poke froggy and peek at colourful balls inside his tummy. Toddlers can stand and challenge him to pop back up each time he is knocked down!

Includes inflatable frog and 3 colourful balls.

$17.99
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Our Price:   $7.99
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Ages 0 and up

By Tim Bugbird and Nadine Wickenden

The Love in my Heart is a gorgeously illustrated picture book that describes the love shared between a parent and child. The beautiful images and scenes presented bring the message alive and help to reinforce the love every parent has for their children.
A fantastic book to read at bedtime.

 

Board book, 28 pages.

$7.99
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Our Price:   $8.99
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Ages 0 and up

By Nancy Tillman

. . . I wanted you more than you'll ever know,
so I sent love to follow wherever you go. . . .

Love is the greatest gift we have to give our children. It's the one thing they can carry with them each and every day.

If love could take shape it might look something like these heartfelt words and images from the inimitable Nancy Tillman. Here is a book to share with your loved ones, no matter how near or far, young or old, they are.

Board book, 32 pages.

$8.99
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Our Price:   $8.99
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Ages 1 and up

By Sandra Magsamen

You're perfect to me - that much is true.
But I love you most because you're you!

This sturdy board book with soft, plush bee antennae offers a playful and interactive way to remind little ones how much they are cherished. Featuring best-selling author and artist Sandra Magsamen's signature loving message and hand-stitched illustrations, every page invites a cuddly moment together to remind little ones they are loved "beecause" of how special they are.

Board book, 14 pages.

$8.99
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Our Price:   $8.99
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Ages 0 and up

By Sandra Magsamen

Do you growl loudly just for fun...
and giggle and laugh a ton?

This snuggly dinosaur romp encourages little ones to stop their feet, clap their hands, and, of course, cuddle up real tight! Sandra Magsamen's sweet, hand-stitched illustrations and loving message make this the perfect book to read and ROAR together

Board book, 10 pages.

$8.99
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Our Price:   $8.99
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Ages 0 and up

By Smriti Prasadam-Halls, Illustrated by Alison Brown

When you love someone, you want the whole world to know. Through good times and bad, rain or shine, love is unconditional.

I love you wild, I love you loud,
I shout it out and I feel proud.

A lyrical text from Smriti Prasadam-Halls is beautifully paired with illustrations from an exciting new talent, Alison Brown. Share this beautiful book-perfect for story time, bedtime, or anytime-with someone you love!

Board book, 32 pages.

$8.99
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Our Price:   $8.99
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Ages 0 and up

By Sandra Magsamen

If you wish upon a star, your dreams will take you beary far...

Parents will love cuddling up with their little ones and reading this interactive board book featuring plush teddy bear ears that make every page even more fun. Each turn of the page encourages children to think big, as the text reminds them that whatever they dream of becoming, they will always be "beary" special!

Board book, 14 pages.

$8.99
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Our Price:   $10.99
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Ages 0 and up

By Beatrix Potter

A warm and gentle rhyme featuring Peter Rabbit - featuring a mirror surprise! Snuggle up with the little bunny you love the most and read this adorable book together. Featuring Peter Rabbit - and other classic Beatrix Potter characters - this warm and gentle rhyme is the perfect bedtime book for babies and toddlers. Celebrating all the lovely things small children do, this Peter Rabbit book encourages engagement and ends with a mirror surprise so that little ones can see themselves.

Beatrix Potter is regarded as one of the world's best-loved children's authors of all time. From her first book, The Tale of Peter Rabbit, published by Frederick Warne in 1902, she went on to create a series of stories based around animal characters including Mrs. Tiggy-winkle, Benjamin Bunny, Jemima Puddle-duck, Mr. Jeremy Fisher and Tom Kitten. Her humorous, lively tales and beautiful illustrations have become a natural part of childhood. A particular source of inspiration was the Lake District where she lived for the last thirty years of her life as a farmer and conservationist.

Board book, 12 pages.

$10.99
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Our Price:   $7.99
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Ages 0 and up

By Todd Parr

I love you when you give me kisses.
I love you when you need hugs...
Most of all, I love you just the way you are.

Todd Parr celebrates the unconditional love between parent and child. From the heartfelt ("I love you when you need hugs") to the lighthearted ("I love you when you hide my keys") and with many moments in between that are sure to make readers smile and reminisce, this is the perfect book for families to share together to remind children how much they are loved, each and every day.

This new edition of the New York Times bestselling book features a puffy heart shape on the cover and sturdy board pages, perfect for little hands.

Board book, 28 pages.

$7.99
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Our Price:   $10.95
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Ages 0 and up

By David Van Buren, Illustrated by Tim Warnes

Big Bear and Little Bear love each other very much! Their love stretches down to the bottom of the sea, to the top of the highest mountain, and as far away as a star. This tender celebration of love is the perfect cuddle-time book.

Padded cover board book, 22 pages.

$10.95
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Our Price:   $12.99
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Ages 1 and up

By Daniel Howarth

“I love my mummy because…”

Everyone’s mummy is the best. And who better to tell the world than children themselves?

This charming book combines endearing things said by children about their mothers with gentle illustrations of familiar animals.

With beautiful pictures and charming words from children, all about mummies, this is the perfect book to share with Mum!

Softcover storybook, 12 pages.

$12.99
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Our Price:   $11.00
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Ages 1 and up

By Sam McBratney, Illustrated by Anita Jeram

"Guess how much I love you," says Little Nutbrown Hare. Little Nutbrown Hare shows his daddy how much he loves him: as wide as he can reach and as far as he can hop. But Big Nutbrown Hare, who can reach farther and hop higher, loves him back just as much. Well then Little Nutbrown Hare loves him right up to the moon, but that's just halfway to Big Nutbrown Hare's love for him.

Padded cover board book, 28 pages.

$11.00
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Our Price:   $14.00
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Ages 0 and up

By Sandra Magsamen

This touch-and-feel quilted book features embroidery on the cover and a variety of soft and furry animals inside - perfect for baby's tiny fingers to pet and lift to discover loving messages hidden underneath. With pages folded accordion-style, Baby Love can even be opened up and hung as a wall decoration or crib bumper, spelling out a message of "L-O-V-E" for baby.

Measures approximately 7.6” long x 7.6” tall.

Cloth book, 10 pages.

$14.00
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March 2, 2015

A new batch of highly anticipated LEGO® sets are here! From the fantasy world of LEGO® Elves to the LEGO® super hero-filled, Marvel universe of The Avengers, these new LEGO® sets are so cool …

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We’re now hiring staff for our brand new locations in South Edmonton Common and Red Deer!

Send resumes to employment@mastermindtoys.com


View all Employment Opportunities Here

 

We are thrilled to announce the opening of our 5th store in Alberta!

Details Here

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