Through our partnership with WE -and you- we're taking our passion for inspiring kids even further.

From our stores to our local communities, kids are at the heart of everything we do. That’s why we partner with WE: an organization that cares as deeply about young people as we do. With your support, we’ve raised over $1 million toward service-learning programs for Canadian students, and school-building and sustainable development projects worldwide. Thank you!

Research shows how important playtime and the right toys are to a child’s development and well-being—and we understand that toys are only the beginning. So this holiday season, we’re excited to support WE Well-being, a new initiative that will support 100,000 Canadian children with resources and school curriculum to nurture their own mental and physical well-being.

When you purchase featured items including Rafiki Bracelets and DIY Bracelet Kits, Tie on Goodness gift tags and ME to WE Chocolate That Changes Lives™, you are giving back to WE Charity programs at home and around the world. Learn more at and