Mastermind Toys Newsroom

Mastermind Toys is all about spreading the news! Since 1984, we've been been sharing our love of quality toys and books for children in our stores in Ontario, British Columbia, Alberta and Manitoba and all over the world at mastermindtoys.com. We're proud and delighted to be growing as one of Canada's premier brands.

Visit our newsroom regularly to see media releases, top toy lists and other exciting news and events. Learn more about Mastermind Toys.

For media requests or additional information, please contact Beth Merrick: beth@zazoupr.com

2018 Press Releases

Mastermind Toys announces first-ever loyalty program, expansion plans and debut of small market stores

Canada’s largest specialty toy retailer enhances omni-channel experience

Toronto, ON - October 11, 2018

Canada’s largest specialty toy and children’s books retailer today launched its first-ever customer loyalty program: Mastermind Toys Perks. Rolled out from coast to coast, the program is available at all 63 store locations and at mastermindtoys.com. The Perks program is a key component in the company’s continued push to invest in new, customer-focused initiatives designed to elevate the shopping experience across channels.

MASTERMIND TOYS PERKS

The retailer’s extensive research showed that 94 per cent of customers surveyed indicated a strong desire for a loyalty program. Communicating directly with its customers, Mastermind Toys identified the most valued benefits and ultimately teamed with Bond Brand Loyalty to create a program that recognizes and rewards loyal shoppers with exclusive and meaningful perks.

Today’s loyalty landscape is a massive, noisy, and saturated space; with consumers enrolled in multiple programs. Mastermind Toys’ customers said they wanted simplicity in a loyalty program and that is exactly what they are getting. Everything about the Perks program is simple: it’s free and easy to join, with no points to track or card to carry, and the benefits are impressive. Members enjoy free gift-wrapping and loot-bag assembly in stores; they receive sneak previews and early alerts about new and tough-to-get items; they get access to members-only promotions and events; plus they get customized offers and personalized toy recommendations. Perks members will also receive surprise gifts and rewards throughout the year to mark milestones like birthdays and holidays.

“As the competitive Canadian retail landscape continues to transform at an extraordinary pace, finding new ways to connect with our customers is our top priority,” said Jon Levy, CEO, Co-Founder, and Chief Merchant, Mastermind Toys. “Our customers asked us for a loyalty program and it’s been in development for more than two years. We’ve carefully considered every facet in order to interact with our loyal customers in a more personal and relevant way. It’s also our way of saying thank you, we recognize and truly value your ongoing business,” added Mr. Levy.

RESERVE ONLINE, COLLECT IN-STORE

This past summer, Mastermind Toys also launched a new service that merges their online and bricks-and-mortar channels in the name of customer convenience. Shoppers on the Mastermind Toys website can reserve items to be picked up at their preferred store location. Within an hour of receiving the request, store staff set aside the selected items for the customer. This time-saving service was at the top of customers’ wish-lists and the response so far has been overwhelmingly positive. To date, 93 per cent of users said they were “satisfied/very satisfied” with the service, with the same percentage saying they are “likely/very likely” to use the service again.

“This service is so convenient and just makes sense for so many shoppers: customers that want a specific, special toy; that want to quickly come into a store, pay, get it gift-wrapped and roll out. For customers that prefer to pay cash, don’t have time for shipping, or just need to handle an item before they commit, this is the ideal,” said Humphrey Kadaner, President and COO, Mastermind Toys.

EXPANSION PLANS AND SMALL MARKET STORES

By mid-November, the company will have opened six new Mastermind Toys stores in 2018: in St. Albert (Edmonton), AB; Saskatoon, SK; Hamilton, ON; St. John’s, NL; Sydney, NS; and Owen Sound, ON. With this round of expansion, the retailer will have 1,175 employees in 65 stores in eight provinces.

Coming off a solid third-quarter of very healthy double digit sales growth, and heading into the busiest shopping period of the year, Mastermind Toys is well-positioned to move ahead with ambitious expansion plans for 2019 and beyond. The company plans to open at least 30 additional stores across Canada over the next three years, with the potential to more than double their store count within the coming six years; 12 of those new store openings are planned for 2019.

As part of these expansion plans, the company has identified an opportunity to open stores in approximately 25 smaller markets. The first of these openings will take place this Fall in Sydney, NS, and in Owen Sound, ON, to be followed in the early part of 2019 with store openings in Prince George, BC and Medicine Hat, AB. Additional smaller market store locations will be announced at a later date.

“We believe there’s a tremendous opportunity for Mastermind Toys to expand into smaller, untapped markets, providing consumers with convenient access to the quality, educational toys we offer,” said Mr. Kadaner. “We look forward to introducing customers in these communities to our fun and engaging specialty toy shopping experience."

Founded by brothers Andy and Jon Levy, Mastermind Toys has offered shoppers a classic toy store experience for more than 30 years. Both in-store and online at mastermindtoys.com, Mastermind Toys boasts an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. Mastermind Toys’ buying team travel the world to find inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, the Moonlite Storytime Projector, Bruder and Siku vehicles, Magformers building toys, and Creativity for Kids craft kits, as well as such top global brands as LEGO®, Melissa & Doug®, Hape®, Ravensburger®, PLAYMOBIL® and Meccano.

SOCIAL:

Facebook: Facebook.com/MastermindToys

Twitter: @MastermindToys #MastermindToys

YouTube: YouTube.com/MastermindToys

Instagram: instagram.com/mastermindtoys

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 63 locations in Southern, Southwestern and Eastern Ontario; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth and Halifax, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at mastermindtoys.com.

Get ready for new toy options in Newfoundland and Labrador

Iconic Canadian speciality toy retailer Mastrermind Toys unwraps first store in St. John's!

Toronto, ON - September 20, 2018

Mastermind Toys Continues Sustained Growth in Atlantic Canada

This weekend, St. John’s residents will be smiling as Mastermind Toys opens its doors for the first time in Newfoundland and Labrador, marking the company’s further expansion into the Atlantic Region. This is the sixth Mastermind Toys store to open in Atlantic Canada in the past 16 months, joining stores in Halifax, Dartmouth, Moncton, Fredericton and Saint John. Canada’s largest specialty toy and children’s books retailer will open two additional stores later this fall in Sydney, Nova Scotia and Owen Sound, Ontario, totaling 65 stores across eight provinces. Mastermind Toys is committed to building a retail presence in St. John’s and is finalizing plans to open a second store in Spring 2019.

“As we continue to expand our fun footprint in Atlantic Canada, we identified St. John’s as a vibrant retail market that lacked a specialty toy store like Mastermind Toys,” said Jon Levy, Toy Merchant, CEO and Co-Founder, Mastermind Toys.

The newly built Mastermind Toys 4,513 sq. ft. St. John’s store is located at 50 White Rose Drive, occupying a portion of the previous Golf Town space. This easily accessible, high traffic shopping destination features other family-oriented retailers including Carter’s OshKosh and Party City.

“We are thrilled to bring the authentic Mastermind Toys shopping experience to St. John’s families for the first time, and look forward to introducing new customers to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun, energetic and friendly shopping environment,” added Mr. Levy.

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

The company recently introduced Reserve Online, Collect In-store, a new convenient, time-saving service that lets customers reserve items online and pick up their order from their preferred Mastermind Toys store within 24 hours of receiving an email confirmation.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at mastermindtoys.com, Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, Moonlite Storytime Projector, Bruder and Siku vehicles, Magformers, Creativity for Kids craft kits as well as top global brands like LEGO®, Melissa & Doug®, Hape®, Ravensburger®, PLAYMOBIL® and Meccano.

Hours of Operation: Monday to Friday: 10am-9pm, Saturday: 9:30am-6pm and Sunday: 11am-5pm.

Grand Opening celebrations take place October 18-21 where customers will enjoy special promotions, delicious treats, loot bags and a visit from Paw Patrol’s Chase. Visit mastermindtoys.com for details.

SOCIAL:

Facebook: Facebook.com/MastermindToys

Twitter: @MastermindToys #MastermindToys

YouTube: YouTube.com/MastermindToys

Instagram: instagram.com/mastermindtoys

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 63 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth and Halifax, Nova Scotia and St. John’s, Newfoundland. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping. Visit www.mastermindtoys.com.

Mastermind Toys is Canada's one stop summer fun shop! Canada's Largest speciality toy retailer reveals 2018 summer fun playlist!

Sizzling Lineup Includes: Glow-tastic Rides, Imaginative Inflatables, Ninjalines & Crunchy Slime!

Toronto, ON - April 12, 2018

Don’t sweat it! Mastermind Toys is all set (and psyched!) for this summer’s spectacular toy lineup! Today, Canada’s largest specialty toy and children’s books retailer, with 62 locations across the country, released its much-anticipated 2018 Summer Fun Playlist…and it’s hot!

The company’s expert toy buying team has been busy compiling a carefully-curated, handpicked Playlist featuring the best new specialty toys and games in a variety of categories: Awesome Outdoor, Sweet Rides, Splish Splash, Rainy Day Play and Cool Collectibles. Whatever the weather, the Mastermind Toys Playlist is designed to help parents survive summer with an assortment of fun and creative, activity-focused ideas that will keep kids active, engaged, inspired and entertained throughout the summer season. All items will be available in stores and online at Mastermind Toys  mastermindtoys.com later this Spring.

“Summer always starts early at Mastermind Toys, and we are very pumped to introduce this season’s spectacular lineup to our customers,” said Jon Levy, Toy Merchant, Co-Founder and CEO, Mastermind Toys. “From epic water fight tools, imaginative inflatables and cool light-up scooters, to Ninja Slacklines, super slime labs, Laser Chess, and Pikmi Pops, Mastermind Toys is Canada’s summer fun shopping destination filled with the latest and greatest collection of specialty toys and books for all kinds of kids.”

Customers looking for a specific item can search in-store inventory online, and Mastermind’s knowledgeable, on-site toy enthusiasts are ready to help shoppers find the perfect present for any occasion. Mastermind Toys always offers free gift wrapping on all in-store purchases and personalized gift tags with all online orders.

To view a detailed version of the Summer Fun Playlist, visit mastermindtoys.com/newsroom in the 2018 Press Releases section.

AWESOME OUTDOOR

1. SLACKERS NINJALINE INTRO KIT ($129.99) & ACCESSORIES ($24.99-$69.99), Ages 5+

Turn your backyard into a Ninja Warrior Training Camp with the patented Slackers Ninjaline 30-ft. Intro Kit, with seven hanging obstacles. This versatile outdoor kit allows the obstacles to be moved further apart as your skills improve. Assorted Ninja accessories are sold separately to add to your line and enhance the experience.

2. SLING STIX ($24.99), Ages 6+

Sling Stix is a cool way to play catch. This fun outdoor game set includes two sticks and a super bouncy ball. Aim at the suction cup on the top of the Sling Stix in order to catch the ball, and press the trigger to release the ball and watch it sail through the air.

3. GLOVE A BUBBLE ($3.99), Ages 3+

Glove a Bubble creates endless amounts of bubbles! Each colourful character glove contains a re-sealable bag filled with bubble solution. Just put on the glove and dip it in the bubble bag, wave and play! 8 different characters to collect.

4. STICKY MITT WITH BALL* ($14.99), Ages 3+

Grab a friend for the stickiest game of catch you will ever play! The squishy ball sticks to the eight sided mitts as you toss it back and forth. The ball and mitts are sticky only in contact with one another, so they don't pick up every bit of dirt or fluff. Perfect for the park or playroom.

5. HELIX POWER SWING ($17.99), Ages 6+

Pull, swing and fling! Unleash your ultimate throwing power with this new football with a retractable wire to swing for extreme distance and create new tricks.

6. OGOMINTON ($34.99), Ages 6+

An easy and safe game of indoor badminton that guarantees fast fun and slow play. Includes a rapidly decelerating birdie and 2 racquets.

SWEET SUMMER RIDES

7. GLOWING GLOBBER SCOOTERS

This stylish scooter brand provides smooth and versatile rides for little ones. Globbers adjust and transform as kids grow, plus they have cool new light-up features!

PRIMO STARLIGHT is the only Globber scooter to have a unique flashing deck for unlimited Glow-tastic rides. This 3-height adjustable scooter flashes in 3 colours with 3 different light modes. Rechargeable lights means no batteries required.

This 3-wheel, folding, adjustable height scooter comes with LED Lights. A click of a button is all it takes to fold down the handlebars making it easy to carry. The light up scooter wheels, built in to the deck, flash in red, green and blue while scootering. No batteries required. Available in blue, pink, and green.

Discover a whole new way to travel and play with the funky Sporter Scooter with Light Up Wheels. Ride with no pushing, no pedals and no limits! Just move from side to side and away you go. As you scoot, the wheels will light up with colourful LEDs. Available in pink and blue.

9. WINGERS PEDAL SCOOTER RED ($149.99), Ages 7+

Climb on to the sturdy and stylish Winger Scooter, pump the pedals and propel yourself forward to get where you need to go or just for the thrill of it. There is a front brake, for safety's sake, wing-shaped footpads, and the handle bar folds down quickly and easily for storage.

SPLISHY SPLASHY

10. WILD WATER BALLOON TOOLS

OgoSport continues to encourage active and open-ended play – now featuring water balloons!

  • OGO SPORT SPLASH TAIL ($9.99), Ages 8+

Like the classic schoolyard foxtail game, this water balloon sling is high-flying fun!

  • OGODISK H2O ($29.99,) Ages 4+

The first OgoDisk specifically designed for bouncing water balloons! The lightweight disk flies and floats. Includes 2 OgoDisks H2O and 50 water balloons

11. PARTY WHEEL INFLATABLE WATER ROLLER ($59.99), Ages 3+

The kid-powered inflatable Party Wheel can glide across the water or move across the yard – perfect for the pool or lake…confetti included!

12. SPLASH FACE ($49.99), Ages 4+

Tug, Spray, Get Soaked! A whole new way to play next level Tug-of-War…with water.

13. AQUA BATTLE ACCESSORIES

Get geared up for an epic water battle! This new water system features patented pump-action technology perfect for those hot summer days.

Available in shark and crocodile styles, these super accurate, one-size Squirterz are tons of fun. Simply load underwater, pump and go!

Be ready for battle in seconds! Load up the refill power tank with water, adjust to fit your arm, take aim and shoot!

14. B. WHIRLY WHALE SPRINKLER ($19.99), Ages 2+

This fun, ocean-themed sprinkler, compatible with standard water hoses, sprays water from the fish for a whimsical water show.

RAINY DAY PLAY

15. ASSORTED SLIME KITS ($16.99-$49.99), Ages 6+

This summer, it’s Slime Time! There’s a bunch of cool kits with everything you need to create your own Borax-Free Slime! Crunchy, Neon, Colour Changing, Chalkboard Coloured Slime kits or a Super Slime Studio are all available!

16. ELECTRONIC FUN BOXING SET* ($34.99), Ages 6+

Get ready to rumble! Kids can practice their summer sparring skills on this heavy-duty, inflatable punching bag featuring lights and sounds for direct hits.

17. TIDY DYE STATION ($34.99), Ages 8+

What makes this Tidy Dye Station so cool is that the colour is in the string! Simply wet and place fabric around the barrel of the Tidy Dye Station, then wrap the string around the fabric. Once the material dries, you'll have a totally unique tote or headband!

18. FASHION ANGELS CONFETTI TUMBLER DESIGN SET ($16.99), Ages 8+

Happy Hydrating! Bring your drinks to life with the Confetti Tumbler Design Kit! Includes tumbler, 3 design sheets, confetti, 5 markers and instructions.

19. FLEXISTIX ($24.99-$44.99), Ages 4+

Kids can use the eco-friendly bamboo sticks and flexible connectors to create their own structures and machines. Encourages building, problem-solving and imaginative thinking.

              • FLEXISTIX TRUSS CRANE ($24.99)

              • FLEXISTIX MULTI-TOWER KIT ($39.99)

              • FLEXISTIX GEODESIC STRUCTURES ($44.99)

20. THINKFUN LASER CHESS ($52.99), Ages 8+

This two-player strategy game combines the spatial thinking skills of chess with the high-tech fun of laser beams. Players alternate turns moving their mirrored pieces around the board, and at the end of each turn, players fire a real laser beam from their laser. If you illuminate your opponent's king - you win!

21. B. MOOSICAL BARN ($59.99) Ages 12M+

Fun and interactive music making, shape sorter with a baaaa-zillion playful features! Add animals one by one and hear them sing! Match the shapes and colours of the gears to their corresponding animals.

COOL COLLECTIBLES

22. FINGERLINGS BABY VELOCIRAPTOR DINOS ASSORTED ($19.99), Ages 4+

These cool interactive critters cling to fingers, and can be fierce or friendly, using more than 40 sounds and animations.

23. BEYBLADE BURST EVOLUTION S2 STARTER PACK ASSORTED ($18.99), Ages 8+

Beyblade Burst Evolution takes the competition global as Valt evolves his skills on the path to Beyblade Mastery. Face off against an opponent with Beyblade Burst tops. These tops can "burst" into pieces resulting in 2 points for the other player. First blader to reach 3 points wins! This Beyblade Burst top's components are interchangeable with most Beyblade Burst tops.

24. PIKMI POPS ($8.99-$26.99), Ages 5+

It's not a lollipop, it's a Pikmi Pops! Unwrap Pikmi Pops to find cute mini plushy surprises inside!.

              • PIKMI POPS SERIES 1 &2 SINGLE PACK ($8.99)
              • PIKMI POPS SERIES 1 &2 ($16.99)
              • PIKMI POPS SERIES 2 LARGE ($26.99)

25. L.O.L. ($11.99-$46.99), Ages 6+

Kids can discover layer after layer of teeny accessories that hint at the identity of the collectible cuties inside each orb; feed or bathe each doll for another surprise! Choose from original Dolls, itty-bitty Little Sisters and even bath-bomb-style Charm Fizz doll accessories that double as charms for kid-sized jewellery.

To arrange an interview with a Mastermind toy expert or for hi-res images, contact Beth Merrick/ ZAZOU Communications, beth@zazoupr.com / 416-654-9881 /@zazoupr

*Only available at Mastermind Toys/ mastermindtoys.com

Note: items listed subject to availability, prices subject to change.

SOCIAL:

Facebook

Twitter   #MastermindToys 

YouTube

Instagram

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 62 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping. Visit www.mastermindtoys.com.

Mastermind Toys expands presence (and presents!) in Hamilton: second store opens today

Canada’s Largest Specialty Toy Retailer Opens 62nd Canadian Store

Toronto, ON - March 27, 2018

Mastermind Toys continues in growth mode and is targeting to open 10+ new stores in 2018 including a new Hamilton location. Canada’s largest specialty toy and children’s books retailer announced its second store in the market will open today. The spacious 5,005 sq. ft. store is situated in Stoney Creek, at 2180 Rymal Road E. (at Upper Centennial Pkwy). Mastermind Toys currently operates stores in Burlington and St. Catharines. The first Hamilton-area store opened in Ancaster in 2015.

Mastermind Toys Hamilton is the final of three stores to open in quick succession this month. Stores in St. Albert (Edmonton), AB and Saskatoon South, SK are now open, totalling 62 Canadian stores. Additional stores will be announced in the coming months.

“Building on the success of our Ancaster store, we are thrilled to bring a second Mastermind Toys location to Hamilton,” said Jon Levy, Toy Merchant, CEO and Co-Founder, Mastermind Toys. “We look forward to offering our customers in Stoney Creek and its surrounding areas with convenient access to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun and friendly shopping environment.”

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at mastermindtoys.com, Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, Moonlite Storybook Projector, Creativity for Kids craft kits as well as top global brands like LEGO®, Hape®, Ravensburger®, 4M®, PLAYMOBIL® and Meccano.

Hours of Operation: Monday to Friday: 10am to 9pm, Saturday: 9:30am to 6pm, and Sunday: 11am to 5pm.

Grand Opening celebrations take place April 26-29 where customers will enjoy special promotions, delicious treats, loot bags and a visit from Paw Patrol’s Chase. Visit mastermindtoys.com for details.

SOCIAL:

Facebook

Twitter   #MastermindToys 

YouTube

Instagram

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 62 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping. Visit www.mastermindtoys.com.

Mastermind Toys expands in Saskatoon, adds second store

This Weekend, Canada’s Largest Specialty Toy Retailer Opens 61st Store

Toronto, ON - March 21, 2018

Mastermind Toys continues in growth mode and is targeting to open 10+ new stores in 2018 including a new Saskatoon location.Canada’s largest specialty toy and children’s books retailer announced it will open its second store in the market this weekend.The spacious 6,549 sq. ft. store is situated in the south end of the city at 3011 Clarence Avenue South (at Circle Drive).The first store opened at Preston Crossing in 2016.

Mastermind Toys Saskatoon South is the second of three stores to open in quick succession this month. A store in St. Albert (Edmonton), AB is now open and a store in Hamilton, ON will open in late March, totalling 62 Canadian stores. Additional stores will be announced in the coming months.

“Building on the success of our Preston Crossing store, we are thrilled to bring a second Mastermind Toys location to the thriving Stonebridge neighbourhood,” said Jon Levy, Toy Merchant, CEO and Co-Founder, Mastermind Toys. “We look forward to serving consumers in South Saskatoon and its surrounding areas, offering them convenient access to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun and friendly shopping environment.”

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at mastermindtoys.com, Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books,including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals,fashion-forward Our Generation dolls, Moonlite Storytime Projector, Creativity for Kids craft kits as well as top global brands like LEGO®, Hape®, Ravensburger®, 4M®, PLAYMOBIL® and Meccano.

Hours of Operation: Monday to Friday: 10am to 9pm, Saturday: 9:30am to 6pm, and Sunday: 10am to 5pm.

Grand Opening celebrations take place April 19-22 where customers will enjoy special promotions, delicious treats, loot bags and a visit from Paw Patrol’s Chase. Visit mastermindtoys.com for details.

SOCIAL:

Facebook

Twitter   #MastermindToys 

YouTube

Instagram

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 62 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping. Visit www.mastermindtoys.com.

Major March momentum as Mastermind Toys opens three new stores!

Canada’s Largest Specialty Toy Retailer Continues Canadian Expansion in 2018

Toronto, ON - March 16, 2018

March Madness has come to Mastermind Toys! As part of the company’s 2018 growth plans, Canada’s largest specialty toy and children’s books retailer has announced three more stores will open in quick succession this month: St. Albert (Edmonton), AB (now open), followed by Saskatoon South, SK and Hamilton, ON, totalling 63 Canadian locations.

“Mastermind Toys is in growth mode and we continue to expand our presence across Canada,” said Jon Levy, Chief Merchant, Co-founder and CEO, Mastermind Toys. “We are targeting to open 10+ new locations this year, solidifying our position as Canada’s leading specialty toy retailer.”

Since 2011, Mastermind Toys has opened 53 new toy stores, expanding from its origins in the Greater Toronto Area. By the end of 2018, the Canadian-owned and operated company expects to have over 70 stores across eight provinces: Ontario, Alberta, British Columbia, Manitoba, Saskatchewan, New Brunswick, Nova Scotia, and Newfoundland, with 1,300 employees, adding over 45,000 sq. ft. to its retail footprint.

“We look forward to providing more and more Canadian families from coast to coast with convenient access to the best selection of specialty toys in a fun and friendly atmosphere,” added Mr. Levy.

Mastermind Toys will invest in consumer-focused, digital initiatives this year, including plans to introduce a new Click and Collect program which gives shoppers the option to reserve online and pick up their order in-store. The company will also launch an innovative and socially conscious loyalty program that will reward and inspire its customers. More details will be announced later this year.

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at (mastermindtoys.com), Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books,including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, Creativity for Kids craft kits as well as top global brands like LEGO®,Hape®, Ravensburger®, 4M®, PLAYMOBIL® and Meccano.

SOCIAL:

Facebook

Twitter   #MastermindToys 

YouTube

Instagram

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 63 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping. Visit www.mastermindtoys.com.

Mastermind Toys brings fun and games to St. Albert!

Canada’s Largest Specialty Toy Retailer Opens 12th Alberta Location

Toronto, ON - March 08, 2018

Spring Break in St. Albert is about to get more fun with the launch of a new Mastermind Toys! This weekend, Canada’s largest specialty toy and children’s books retailer will open in St. Albert, the company’s 61st Canadian store. Located at 398 St. Albert Trail, the 4,748 sq. ft. store is the fifth Mastermind location to open in the Greater Edmonton area and the 12th in the province. Other Edmonton locations are Sherwood Park, South Edmonton Common, Terra Losa, and Windermere.

Mastermind Toys will continue to expand its footprint across Canada and is targeting to open 10+ new locations in 2018. Mastermind Toys St. Albert is the first of the three new stores that will open in the first-quarter, followed by a store in Saskatoon,SK and Hamilton, ON. Additional locations will be announced in the coming months.

“We have been actively looking for a location in St. Albert since we first entered the Edmonton market in 2014 and are thrilled to have found the perfect spot,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “Residents of this thriving and dynamic family community and its surrounding neighbourhoods will now have convenient access to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun and friendly shopping environment.”

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at mastermindtoys.com, Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, Creativity for Kids craft kits as well as top global brands like LEGO®, Hape®, Ravensburger®, 4M®, PLAYMOBIL® and Meccano.

Hours of Operation: Monday to Friday: 10am to 9pm, Saturday: 9:30am to 6pm, and Sunday: 11am to 5pm.

Grand Opening celebrations take place April 5-8, where customers will enjoy special promotions, delicious treats, loot bags and a visit from Paw Patrol’s Chase. Visit  mastermindtoys.com for details.

SOCIAL:

Facebook

Twitter   #MastermindToys 

YouTube

Instagram

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 61 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping. Visit www.mastermindtoys.com.

2017 Press Releases

Mastermind Toys brings the fun to Rosedale!

Canada’s largest specialty toy retailer opens 60th Store

Toronto, ON - November 06, 2017

Just in time for the holiday shopping season, Mastermind Toys has opened its 12th new location this year, completing the largest single-year expansion in the company’s 33-year history. Mastermind Toys has returned to its roots in Toronto, opening a new 3,414 sq. ft. store situated at the southeast corner of Yonge St. and Shaftesbury Ave., just north of the Summerhill LCBO with easy subway access and convenient parking. Mastermind Rosedale is the first GTA store to open in five years and marks the 60th location for Canada’s largest specialty toy and children’s books retailer.

“A new mid-town store has been on our radar for a long time, and we finally found the perfect spot in the heart of Rosedale,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “We are thrilled to open our 60th Mastermind Toys store in a high profile Toronto location where Rosedale residents and other surrounding neighbourhoods will now have convenient access to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun and friendly shopping environment.”

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at the newly revamped mastermindtoys.com, Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, ALEX and Creativity for Kids craft kits as well as top global brands like LEGO®, PLAYMOBIL, Corolle, Radio Flyer and Meccano.

Hours of Operation: Monday to Friday: 9:30am to 9pm, Saturday: 9:30am to 6pm and Sunday: 11am to 5pm. Visit mastermindtoys.com for details.

SOCIAL:

Facebook

Twitter   #MastermindToys 

YouTube

Instagram

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 60 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping. Visit www.mastermindtoys.com.

Mastermind Toys expands to Langford: First Victoria store now open!

Mastermind Toys Langford

Toronto, ON - October 30, 2017

Get set Langford toy lovers! Just in time for the holiday shopping season, Mastermind Toys is opening its first Victoria store located in Langford. The newly built, 5,071 sq. ft. Mastermind Toys Langford is situated on the exterior of the WestShore Town Centre, and is one of 12 new locations that that will have opened this year. By the end of 2017, Canada’s largest specialty toy and children’s books retailer will operate 60 stores across the country.

“We are thrilled to be expanding again in British Columbia, offering our West Coast customers a new specialty toy shopping experience when we open our doors this weekend,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “Consumers in Langford and other surrounding Victoria communities will now have convenient access to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun and friendly shopping environment.”

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at the newly revamped mastermindtoys.com, Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, ALEX and Creativity for Kids craft kits as well as top global brands like LEGO®, PLAYMOBIL, Corolle, Radio Flyer and Meccano.

Hours of Operation: Monday to Friday: 9:30am to 9pm, Saturday: 9:30am to 6pm and Sunday: 10am to 5pm. Visit mastermindtoys.com for details.

SOCIAL:

Facebook

Twitter   #MastermindToys 

YouTube

Instagram

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 60 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping. Visit mastermindtoys.com.

Get ready Canada: It's gift guide time at Mastermind Toys! Annual fun favourites holiday list revealed

Mastermind Holiday Shopping Tip: Free Gift Wrapping Every Day in Every Store

Toronto, ON - October 25, 2017

Get ready Canada, it’s that time of year! Mastermind Toys, Canada’s largest specialty toy and children’s books retailer, will release their coveted Holiday Gift Guide: the ultimate gift-finding tool to help shoppers find the perfect present. The annual guide showcases over 375 awesome toys, featuring 15 exclusive items including the soon-to-be-released, Canadian-invented Moonlite. This children’s storybook projector attaches to your smartphone and projects vibrant story images onto the ceiling or wall, creating a magical and interactive bedtime reading experience for parents and kids.

“Our toy-buying team has travelled the globe and hand-picked an amazing holiday lineup featuring a broad mix of traditional and tech toys that will fuel kids creativity, curiosity and adventure, “said Jon Levy, Chief Toy Buyer, CEO and Co-Founder, Mastermind Toys. “From Glitter Fingerling Monkeys, Wireless Karaoke Disco Balls and Cool Kids Coding Sets, to a Remote Control Hovercraft, an Aftershock Earthquake Lab and a HypnoGizmo Twirly Toy, our stores are well-stocked with an abundance of awesomeness, and we are here to make your shopping experience easy and enjoyable.”

The digital version of the gift guide can be viewed at  mastermindtoys.com. The print version drops the first week of November across Canada. All items will be available at Mastermind’s 60 locations in seven provinces: Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, Nova Scotia, and New Brunswick.

For a convenient and easier shopping experience, Mastermind Toys offers an online gift finder tool  mastermindtoys.com/giftfinder to curate gift lists that can be saved and shared with family and friends. Customers looking for a specific item can search in-store inventory online, and Mastermind Toys always offers free gift wrapping on all in-store purchases and personalized gift tags with all online orders.

Mastermind’s annual holiday Giving Back fundraising campaign invites customers to support WE Charity through numerous options. Both in-store and online, shoppers can purchase newly introduced ME to WE Chocolate from Ecuador ($5.99), an assortment of $10 ME to WE Rafiki bracelets and/or a $2 Tie on Goodness gift tag to top off a wrapped gift. All proceeds will be directed to local and global initiatives through WE Charity. Through customer support, in-store and online campaigns, and corporate donations, Mastermind Toys has raised over $700k since the WE partnership began in 2015.

To help get you into the gift-giving mode, the Mastermind toy-buying team has assembled their 2017 Fun Favourites list featuring this season’s can’t-miss gifts!

NEWBORN – 2 YEARS

MOONLITE* (Story Projector Starter Set/$29.99, Individual Story Reel/$9.99 ea.), AGES NEWBORN+ (COMING EARLY NOVEMBER)

Created by a Canadian inventor and Toronto Mom, with the prototype launched on Kickstarter, Moonlite is a children’s story book projector that attaches to almost any mobile phone and uses the flashlight function to project enlarged HD story images onto the ceiling or wall. By pairing with the Moonlite app, parents can easily read the story while projecting images, sound effects and more, for an immersive and magical story telling experience-bringing books to life! Starter set includes 2 story reels.

VTECH PUSH AND POP BULLDOZER ($29.99), AGES 12M+

Pop, drop and watch your child stroll along with VTech® Pop-a-Balls™ Push & Pop Bulldozer™. Encourages movement and motor skills in your little builder when the colourful balls pop up through the smoke stack, into the scoop bucket and back again.

HAPE MY FIRST XYLOPHONE, PIANO AND SHAPE SORTER ($39.99), AGES 12M+

Is it a piano or a puzzle? This multi-functional, shape-sorter xylophone is a piano, xylophone, and shape-sorting game all rolled into one.

PALLAS ROCKING HORSE* ($199.99), AGES 18m+

Go ahead and horse around on this charming, wood-featured rocker, handcrafted in Europe. This classic gift features a sound button to help bring imaginary horse-y adventures to life!

AGES 3-5 YEARS

DREAMY CORNS ($19.99), AGES 3+ (COMING LATE OCTOBER)

DreamyCorns are wearable unicorn fun! This whimsical unicorn headpiece comes complete with sparkly horn and rainbow mane. It’s perfect for dress-up, pretend play, and all other magical, imaginative occasions!

BRIO® SMART TECH SET WITH ENGINE AND ACTION TUNNELS* ($129.99), AGES 3+

Tunnel sensors tell the SMART Engine to stop, change direction or sound the horn. It works with other wooden railways too!

OUR GENERATION® MANE ATTRACTION HORSE TRAILER ($139.99), AGES 3+ (COMING LATE OCTOBER)

WOW! This full-equipped deluxe trailer will haul your horses and equestrian essentials. Tons of fun storage features for accessories, your horse's saddle and saddle blankets. Trailer hitch attaches to My Way and Highways 4x4 Vehicles (sold separately). Trailer fits 1 horse and 1 foal (horses, foal & doll sold separately).

MELISSA & DOUG® STAR DINER RESTAURANT* ($259.99), AGES 3+

Set the stage for role playing with double the adventure at the Star Diner! This sturdy, double-sided wooden play space lets kids cook and serve from the kitchen side, and order and enjoy a meal on the diner side.

MELISSA & DOUG® STAR DINER RESTAURANT ACCESSORY PLAYSET ($44.99), AGES 3+

Everything kids need to serve up delicious diner classics is included in this 41-piece restaurant playset collection featuring durable play food and accessories to order, cook, and serve diner favourites.

SOGGY DOGGY GAME ($32.99), AGES 4+

Soggy Doggy is the shower spraying, doggy shaking game! Race around the board washing and showering Soggy Doggy… but watch out, he loves to shake himself dry! Try not to get caught or it’s back to the start.

OSMO CODING – MAKE MUSIC AND JAM GAME ($79.99), AGES 5+

Compose and conduct music by assembling and controlling a band of fun characters across different worlds. To add to the fun and learning, music compositions can be shared with other players. Combine unique Coding blocks into sequences and patterns to make your beat come alive.

AGES 5-7

BUILD OR BOOM GAME* ($29.99), AGES 4+

Build or Boom is the ultimate block stacking game for the whole family! Speed-stack to match the blueprint, then blast your opponents’ creations!

HEELYS PREMIUM LIGHT UP SILVER CHROME ($129.99), AGES 5+ (COMING EARLY NOVEMBER)

Dazzle your friends with this light up wheeled shoe! Show off various light display modes and colours at the touch of a button. Recharge your shoes with the provided USB cord when inserted into a standard USB wall adapter. Available in sizes 3-6.

HATCHIMALS SURPRISE ($99.99), AGES 5+

Meet the All NEW Hatchimals Surprise! Each Hatchimals Surprise egg has adorable interactive twins inside!

HYPNOGIZMO™ TWIRLY TOY! ($39.99), AGES 5+

HypnoGizmo™ is the ultimate desktop fidget toy! Spinning, clicking fidget fun right out of the box—you’ll marvel at the amazing hypnotic motion! Once you twist and spin, you won’t be able to put this wild wonder down!

HYPNOGIZMO™ MAKE YOUR OWN TWIRLY TOY KIT ($19.99), AGES 6+

Build your own HypnoGizmo! This cool kit lets kids build their very own mesmerizing bead spinner!

TWANGLED GAME ($34.99), AGES 6+

Round up your friends and prepare to get Twangled as you laugh, think, stretch and communicate to get yourselves into and out of a twisted and tangled situation. This fun, team-building game develops problem-solving skills and gets everyone off the couch and interacting.

SPINOS MEGA TRAX MAGNETIC SKILL TOY ($44.99), AGES 6+

Spinos Mega Trax Challenge is the ultimate magnetospheres challenge game! Spinos are balls that create a magnetic force field when they spin. Use the Trax pieces to set up a crazy and challenging course. Once you are ready, slip on the power ring, and guide the Spinos over the trax. How far can you make them go? Powered by magnets, no batteries required!

iDANCE PARTY BALL KARAOKE MACHINE ($69.99), AGES 6+

What’s a party without live Karaoke? The iDance Audio Party Ball wireless Bluetooth speaker and karaoke machine with built-in disco lighting is an instant hit at any party. It’s portable, battery-operated and includes one hard-wired microphone.

LEGO® BOOST ($199.99), AGES 7+

Combine the versatile LEGO® building system with advanced technology to boost your creativity with the awesome LEGO BOOST Creative Toolbox. Using programmable BOOST blocks and drag-and-drop coding, kids can build and control five different interactive models or AMP up their own LEGO creations! Tablet not included.

8+ YEARS

RUBE GOLDBERG CHALLENGE SETS ($19.99-$39.99), AGES 8+

The Rube Goldberg playsets are inspired by the famous American cartoonist and inventor, best known for his hilarious and complex contraptions devised to perform simple tasks. Kids create wacky machines to solve puzzles and even combine to them supersize their inventions.

LINKT BUBBLE LOOPS CRAFT KIT ($29.99), AGES 8+

Make five awesome necklaces or bracelets by linking hundreds of colourful rings in this cool kit. They are super easy, fun and simple to make. The metal is soft enough that you can bend them by hand but strong enough to make lasting, stunning real jewelry.

ROLLER COASTER LOGIC GAME ($39.99), AGES 8+

In this thrilling engineering challenge, players get to build their very own roller coasters. The game incorporates elements of a logic puzzle, while also allowing for the creativity that stems from free-form coaster building. Once you have solved each challenge, you can watch a working coaster car glide down the track, complete with dips, curves, and loops!

AFTERSHOCK EARTHQUAKE LAB ($49.99), AGES 8+

It shakes! It quakes! It rocks! Construct all kinds of buildings and then put your creations to the test with simulated quakes of all magnitudes, durations and types. The dual-motion vibration table lets you test your ideas with tremors that replicate the up-and-down and back-and-forth motions of real earthquakes.

SNAP CIRCUITS® 3D MEG KIT (MAGNETICS-ELECTRONICS-GEARS) ($99.99), AGES 8+

Learn the basics of electricity, engineering, and circuitry with full colour, curriculum-rich, easy to-follow instructions. Snap together 160+ projects that use magnetics, electronics and gears.

LITEHAWK RC HOVERCRAFT WITH FPV CAMERA ($169.99), AGES 8+

Skim over land and water with this super-cool Hovercraft! Features a Wifi App controlled video camera with First Person View (FPV). Live stream to your phone or tablet. See all the action as if riding in the driver’s seat!

BUILD YOUR OWN TURBINE TURNING JET ENGINE ($79.99), AGES 10+

Construct and explore as you build your very own working scale model of a turbofan jet engine. Featuring realistic jet engine sounds, this detailed replica includes high pressure turbines and transparent casing to observe the engine’s moving parts. A fantastic intro to model building and engineering.

STOCKING STUFFERS

FROST ARCTIC FOX REGULAR BEANIE BOO* ($5.99), AGES 3+

Ty Beanie Boos are a collection of uniquely adorable critters that kids can't get enough of! Frost the Arctic Fox Beanie Boo comes straight from the Arctic to your arms with soft white fur, grey paws and icy blue eyes. This sweet, super wide-eyed animal friend may be the absolute cutest plush ever!

L.O.L. SURPRISE TOTS BALL DOLL SERIES 2 ASSORTED ($14.99), AGES 3+

L.O.L. Surprise! Dolls offer 7 layers of surprise! Each layer unveils a hint of which L.O.L. doll you're going to get. Feed or bathe your baby for an additional water surprise!

ZINGDAMA ($11.99), AGES 4+

A classic toy gets a new twist with Zingdama! It’s simple: a ball attached to a string attached to a ring. The goal is to catch the ball on the ring. Once you master the basics you can learn cool tricks and invent your own!

SPINCIRCUITS LIGHT PATTERNS FIDGET SPINNER ($15.99), AGES 4+

Master the spin with SpinCircuits! This fidget toy brings light-up spinners to a whole new level with 20 different light patterns to choose from. Includes a double spin pin for connecting two SpinCircuits together to create the reverse rotation illusion.

HATCHIMALS COLLEGGTIBLES 12 PACK ($29.99), AGES 5+

Which crazy-cute critters are hiding inside these sweet speckled eggs? The eggs won't hatch without help: kids need to rub the purple heart on each one until it turns pink. Then it's hatching time: gently crack open the shell to reveal one of 70 different collectible creatures.

SQUISHIES ($9.99-$14.99), AGES 6+

Touch it, squeeze it, and watch your ultra-soft Squishie squeeze toy super-slowly return to its original form! Squishies come in all kinds of fun and colourful styles and sizes. Cake, ice cream, pretzel, cookie – collect them all! Great for trading, stress-relief and random, squishy fun!

POKEMON TCG: SUN & MOON - CRIMSON INVASION THEME DECK ($19.99), AGES 6+ (COMING EARLY NOVEMBER)

The Alola region is being invaded by mysterious and powerful creatures! Can the allies of Alola defend the islands—or will the Ultra Beasts take control? Find out when you battle for the prize with the Pokémon TCG: Sun & Moon—Crimson Invasion expansion! Each sold separately. Ships in randomly selected, assorted styles according to availability.

YOYO FACTORY VELOCITY YOYO ($19.99), AGES 8+

The most versatile YoYo that you can buy! By turning the Adjust-O-Matic Dials™ on each side of the YoYo, the Velocity® can be transformed from a classic up-and-down YoYo into a modern long-spin beast!

Gifts that Give Back:

ME TO WE CHOCOLATE – 50g Bar ($5.99), ALL AGES (COMING LATE OCTOBER)

Proceeds from the sales of the WE chocolate bar will provide education, health care, food or clean water to the Ecuador communities where this high quality Cacao is sourced

ME TO WE RAFIKI (RACCOON/SQUIRREL/GOAT) ($10.00), AGES 12+

In Kenya, the word rafiki means friend. Each bracelet is handmade in Kenya with colourful glass beads on a stretchy, 48-inch cord. You can also wear it as a necklace, anklet or headband! Each bracelet sold helps kids in communities all over the world with clean water, healthy food, education, healthcare, and school supplies.

For an interview with a Mastermind toy expert, or for hi-res images, contact Beth Merrick /ZAZOU Communications, beth@zazoupr.com /416-654-9881.

*Only available at Mastermind Toys  mastermindtoys.com

Note: items listed subject to availability, prices subject to change.

SOCIAL:

Facebook

Twitter   #MastermindToys 

YouTube

Instagram

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 60 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind Toys is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind Toys proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping. Visit www.mastermindtoys.com.

More family fun is coming to Fredericton: Mastermind Toys opens this weekend!

Mastermind Toys Fredericton

Toronto, ON - October 25, 2017

More fun and games are coming to New Brunswick’s capital! Just in time for the holiday shopping season, Mastermind Toys is opening its first Fredericton location. The newly built, 4,000 sq. ft. Mastermind Toys Fredericton is situated in the popular Corbett Centre, and is the third store to open in New Brunswick in the last five months. By the end of 2017, Canada’s largest specialty toy and children’s books retailer will operate 60 stores across the country.

“We are thrilled to be expanding again in New Brunswick, offering our East Cost customers a new specialty toy shopping experience when we open our doors this weekend,” said Jon Levy, Chief Toy Merchant CEO and Co-Founder, Mastermind Toys. “Consumers in Fredericton and other surrounding communities will now have convenient access to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun and friendly shopping environment.”

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at the newly revamped mastermindtoys.com, Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, ALEX and Creativity for Kids craft kits as well as top global brands like LEGO®, PLAYMOBIL, Corolle, Radio Flyer and Meccano.

Hours of Operation: Monday to Saturday: 9:30am to 9pm, Sunday: 11am to 5pm. Visit mastermindtoys.com for details.

SOCIAL:

Facebook

Twitter   #MastermindToys 

YouTube

Instagram

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 60 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping. Visit mastermindtoys.com.

Get set Sudbury toy lovers! Mastermind Toys opens new store this weekend!

Grand Opening Celebrations November 2-5

Toronto, ON - October 18, 2017

Get set Sudbury toy lovers! Just in time for the holiday shopping season, Mastermind Toys is opening its first store in Sudbury. The newly built 4,456 sq. ft., freestanding store is located at 1332 Kingsway Blvd. (at Silver Hills Dr.) and opens this weekend. Mastermind Toys Sudbury is one of 12 new locations that Canada’s largest specialty toy and children’s books retailer will have unveiled this year. By the end of 2017 the company will have 60 toy stores across the country.

“We are thrilled to be expanding into Sudbury, offering our customers a new specialty toy shopping experience when we open our doors this weekend,” said Jon Levy, Chief Toy Buyer, CEO and Co-Founder, Mastermind Toys. “Consumers in the Sudbury community and its surrounding areas will now have convenient access to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun and friendly shopping environment.”

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at the newly revamped mastermindtoys.com, Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, ALEX and Creativity for Kids craft kits as well as top global brands like LEGO®, PLAYMOBIL, Corolle, Radio Flyer and Meccano.

The public is invited to enjoy the Grand Opening festivities November 2-5/17 at Mastermind Toys Sudbury, featuring special in-store promotions, loot bags, yummy treats plus a visit from Paw Patrol’s Chase.

Hours of Operation: Monday to Friday: 9:30am to 9pm, Saturday: 9:30am to 6pm and Sunday: 11am to 5pm. Visit mastermindtoys.com for details.

SOCIAL:

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ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 57 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John and Moncton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind Toys is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind Toys proudly provides exceptional and knowledgeable customer service and complimentary gift-wrapping on all in-store purchases. Visit mastermindtoys.com.

Mastermind toys continues to record Canadian expansion: five new stores opening this fall!

56th Location Opens Today in Orleans, ON

Toronto, ON - September 19, 2017

Today, Mastermind Toys will open a 4,500 sq. ft. store in Orleans, ON, the company’s 56th store. Canada’s largest specialty toy and children’s books retailer has also announced four additional locations will open this Fall in Sudbury, ON, Langford (Victoria) BC, Fredericton, NB and Rosedale (Toronto), ON.

By the end of 2017, Mastermind Toys will have opened a record 12 new locations in the calendar year, the largest single year expansion in the company’s 33-year history. When the Fall expansion is completed, Mastermind Toys will have 1,100 employees, adding over 50,000 sq. ft. to its retail footprint. With 60 toy stores and growing, Mastermind Toys further solidifies its position as Canada’s leading specialty toy retailer. Mastermind Toys expects to continue its aggressive national expansion plan, with 30 additional new stores scheduled to open over the next three years.

Since 2011, Mastermind Toys has opened 50 new toy stores, expanding from its roots in the Greater Toronto Area, across seven provinces: Ontario, Alberta, British Columbia, Manitoba, Saskatchewan, New Brunswick and Nova Scotia.

As the opportunity for digital growth explodes, Mastermind Toys continues to invest in its online business. As an early e-commerce adopter,mastermindtoys.com has been in operation since 1999. Earlier this year, Mastermind toys relaunched its website with a fresh new look, providing customers with an expanded product selection, faster checkout and other convenient features including a gift-finder tool. Customers will have the ability to search in-store inventory online later this month.

“From our expansion into Eastern Canada, to the relaunch of our website, 2017 has been a banner year for Mastermind Toys,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “Mastermind continues to meet the increasing demand for high-quality specialty toys and children’s books in underserved markets, and we look forward to introducing our brand to more and more Canadian families as the company continues to grow.”

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at mastermindtoys.com, Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, ALEX and Creativity for Kids craft kits as well as top global brands like LEGO®, PLAYMOBIL, Corolle, Radio Flyer and Meccano.

SOCIAL:

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ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 56 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, and Tsawwassen, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John and Moncton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping.

Mastermind toys opens fourth Ottawa area store: Orleans!

Grand Open Celebrations October 12-15

Toronto , ON - September 19, 2017

Orleans has a new destination for fun! Mastermind Toys, Canada’s largest specialty toy and children’s books retailer, has opened a 4,500 sq. ft. freestanding store on the southern grounds of the prestigious Place d’Orléans mall. This marks the company’s fourth Ottawa-area store with locations in Barrhaven, Kanata and St. Laurent. By the end of 2017 the company will have 60 toy stores.

The public is invited to enjoy the Grand Opening festivities October 12-15/17 at Mastermind Toys Orleans (1315 Place d'Orleans Dr.), featuring special in-store promotions, loot bags, yummy treats plus a visit from Paw Patrol’s Chase.

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at the newly revamped mastermindtoys.com, Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, ALEX and Creativity for Kids craft kits as well as top global brands like LEGO®, PLAYMOBIL, Corolle, Radio Flyer and Meccano.

Hours of Operation: Monday to Friday: 9:30am to 9pm, Saturday: 9:30am to 7pm and Sunday: 11am to 5pm. Visit mastermindtoys.com for details.

SOCIAL:

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ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 56 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, and Tsawwassen, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John and Moncton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping.

Mastermind Toys makes a move to the Maritimes!

3 September Store Openings: Dartmouth, Halifax and Moncton

Toronto, ON - August 30, 2017

Mastermind Toys continues to step up its expansion in Canada! This September, Canada’s largest specialty toy and children’s books retailer will open multiple Maritimes locations in Dartmouth, Halifax, and Moncton. Mastermind Toys recently opened its doors in Saint John and will complete its Eastern Canada expansion later this fall with a location in Fredericton. By the end of 2017 the company will have 60 toy stores.

The new Mastermind Toys 4,503 sq. ft. Dartmouth store is located at Dartmouth Crossing, recognized as the community’s must-stop shopping destination. The 3,526 sq. ft. Halifax Store is in the popular Bayer’s Lake area. The newly built 4,500 sq. ft., freestanding Moncton Store is in Mapleton Centre, just off Wheeler Blvd., a premier shopping locale with top retailers.

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

“It’s not often we have an opportunity to open five new stores in key markets within a brief six-month period,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “Once we identified we wanted to establish a presence in Eastern Canada, it was all systems go for Mastermind Toys in the Maritimes.”

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at the newly revamped  mastermindtoys.com, Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, ALEX and Creativity for Kids craft kits as well as top global brands like LEGO®, PLAYMOBIL, Corolle, Radio Flyer and Meccano.

Grand Opening Celebrations will feature special discounts, in-store promotions, loot bags, yummy treats, plus a visit from Paw Patrol’s Chase. Visit mastermindtoys.com for details.

Dartmouth - 29 Countryview Dr. Hours of Operation: Monday to Saturday: 9:30am to 9pm, Sunday: 11am to 5pm. Grand Opening: September 14-17/17

Halifax - 201 Chain Lake Dr. Hours of Operation: Monday to Saturday: 9:30am to 9pm, Sunday: 11am to 5pm. Grand Opening:September 21-24/17

Moncton - 84 Wyse St. Hours of Operation: Monday to Saturday: 9:30am to 9pm, Sunday: 11am to 5pm. Grand Opening: September 21-24/17

SOCIAL:

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ABOUT MASTERMIND TOYS

ABOUT MASTERMIND TOYS Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 55 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, and Tsawwassen, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John and Moncton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping.

Matermind Toys adds second location in Winnipeg: Kildonan Place store set to open this weekend!

Canada’s largest specialty toy and children’s books retailer opens 52nd location

Winnipeg, MB - July 11, 2017

Mastermind Toys has announced a second Winnipeg location, scheduled to open this weekend. The newly constructed, 4,325 square foot, freestanding store is on the southwest corner at Kildonan Place (1561 Regent Avenue W.). Canada’s largest specialty toy and children’s books retailer has 52 Canadian locations including the first Winnipeg store that opened in 2015 on Kenaston Blvd. This year marks the largest expansion in the Company’s 33-year history: Mastermind will grow its store base in Nova Scotia, New Brunswick, Manitoba, British Columbia, Alberta and Ontario, bringing the total store count to 60 by the end of 2017.

“We are thrilled to be opening a second Mastermind in Winnipeg, in the popular and redeveloped Kildonan Place Mall,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “Consumers in the east end of Winnipeg and surrounding communities will now have convenient access to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun and friendly shopping environment.”

Mastermind stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with groups like WE.

In business over 30 years, Mastermind was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at the newly revamped mastermindtoys.com, Mastermind offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, ALEX and Creativity for Kids craft kits as well as top global brands like LEGO®, PLAYMOBIL, Corolle, Radio Flyer and Meccano.

Hours of Operation: Monday to Friday: 9:30am to 9pm, Saturday: 9:30am to 6pm, Sunday: 10am to 5pm.

Grand Opening celebrations are July 27-30/17 featuring special discounts, in-store promotions, loot bags, yummy treats, plus a visit from a Penguala Hatchimal. Visit  mastermindtoys.com.

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ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 50 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, and Tsawwassen, BC; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan. Five stores will open in Atlantic Canada starting in May 2017. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping.

Mastermind Toys debuts in Atlantic City: First store opens this weekend in Saint John!

Canada’s Largest Specialty Toy and Children’s Books Retailer Opens 51st Location

Saint John , NB - June 02, 2017

Shopping for specialty toys in Atlantic Canada just got more fun! This weekend, Mastermind Toys will unwrap its first store in Saint John, New Brunswick, the first of five stores that will open this year as part of the company’s inaugural expansion into Atlantic Canada. The newly constructed 4,608 square-foot Mastermind is located at SmartCentres Saint John (70 Consumers Dr.), across from McAllister Place. Canada’s largest specialty toy and children’s books retailer will strengthen its presence in Eastern Canada over the next few months and open stores in Dartmouth, Halifax, Moncton and Fredericton. Mastermind will continue to grow its store base in Manitoba, Alberta and Ontario, bringing the total store count to 60 by the end of 2017.

“We are thrilled to be opening our doors for the first time in Atlantic Canada, and are excited to introduce Saint John customers to a completely new specialty toy shopping experience,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “As our expansion continues on the East Coast, more and more consumers will now have convenient access to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun and friendly shopping atmosphere.”

Mastermind stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with groups like WE.

In business over 30 years, Mastermind was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at the newly revamped ( mastermindtoys.com), Mastermind offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, ALEX and Creativity for Kids craft kits as well as top global brands like LEGO®, PLAYMOBIL, Corolle, Radio Flyer and Meccano.

Hours of Operation: Monday to Saturday: 9:30am to 9pm, Sunday: 11am to 5pm.

Grand Opening celebrations are July 13-16/17featuring special discounts, in-store promotions, loot bags, yummy treats, plus a visit from some Paw Patrolcharacters. Visit www.mastermindtoys.com for details.

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ABOUT MASTERMIND TOYS

Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s book retailer with 49 locations in Southern, Southwestern and Eastern, ON; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, AB; Langley, Coquitlam and Abbotsford, BC; Winnipeg, MB; Saskatoon and Regina, SK. The company was started in 1984 by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online, Mastermind is the ultimate toy shopping destination, the perfect place to find the right toy or book for any occasion. Mastermind carries an unparalleled selection of over 10,000 unique, educational and fun toys, books, games, arts and crafts, puzzles and science kits offering exceptional customer service and complimentary in-store gift wrapping. Visit mastermindtoys.com

Mastermind marks major milestones in 2017: Aggressive expansion plans, 50th store opening and new website

11+ New Locations to Include Atlantic Canada

Toronto, ON - May 16, 2017

Mastermind Toys, Canada’s largest specialty toy and children’s books retailer, is in major growth mode and will mark multiple milestones in 2017:

  • Largest Expansion in Company’s 33-Year History
  • Opening of Store #50 in Peterborough, ON
  • Launch of New Website,( mastermindtoys.com)

The Canadian-owned and operated company has announced plans to expand its national retail presence by opening more than 11 new locations in 2017, the largest expansion in the company’s 33-year history. Mastermind Toys began with a single location in 1984 and recently marked the opening of its 50th location, a 4,715 sq. ft. store in Peterborough, ON. Mastermind currently operates in five provinces: Ontario, Alberta, British Columbia, Manitoba and Saskatchewan.

“It’s an exciting time for Mastermind as we celebrate the opening of our 50th Canadian store, a significant achievement for our business,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “Growing our brand and increasing our store count in underserved communities is a top priority for Mastermind in 2017.”

With a solid track record of quickly gaining momentum in new markets, Mastermind continues to meet the increasing demand for high-quality specialty toys and children’s books. Mastermind is planning to open its doors for the first time in Atlantic Canada, quickly creating a strong presence with the opening of five locations: Saint John, Dartmouth, Halifax, Moncton and Fredericton. The first store is currently under construction in Saint John, NB and is scheduled to open in early Summer. The balance of stores will open in the third and fourth quarters of 2017.

“The demographic indicators and retail market potential in Atlantic Canada are very strong, and represent a major growth opportunity for our company,” said Mr. Levy. “We are confident consumers will embrace the Mastermind concept - a fun and engaging shopping destination offering the very best in specialty toys and children’s books, free-gift wrapping and a team of experienced in-store product experts.”

Over the next few months, Mastermind will continue to open new stores in markets where it currently operates including Winnipeg, Edmonton, Toronto and Ottawa. By the end of the year, Mastermind will have 60 stores and 1,100 permanent employees, adding over 50,000 sq. ft. to its retail footprint. The company continues to actively look for new locations in viable markets and expects to have over 80 stores by the end of 2019.

PLANNED 2017 STORE OPENINGS

Lethbridge, AB January 2017

Peterborough, ON April 2017

Saint John, NB Summer 2017

Winnipeg, MB (Kildonan) Summer 2017

Dartmouth, NS Fall 2017

Halifax, NS Fall 2017

Moncton, NB Fall 2017

Greater Edmonton Area, AB (St. Albert) Fall 2017

Ottawa, ON (Orleans) Fall 2017

Toronto, ON (Rosedale) Fall 2017

Fredericton, NB Late Fall 2017

*An additional 2-4 stores may be announced at a later date.

NEW WEBSITE LAUNCH

Mastermind has just completed a revamp of its website www.mastermindtoys.com, helping to bring the magic of its stores online. The site includes a fresh new look – bigger images, brighter colours, and simpler navigation – as well as an expanded product selection and faster checkout. New features make it easier to search the product selection and find out about the latest store news and events. A convenient new Gift Finder tool has been added to curate gift lists that can be saved and shared with family and friends. Customers can also buy gift cards – physical and digital – in any denomination, redeem them, and check balances. The ability to search in-store inventory online in real time will come later this Fall.

“While our bricks and mortar stores continue to drive sales, there is tremendous opportunity for digital growth,” added Levy. “In order to stay relevant as a brand today, we need to be where our consumers are and be in touch with what they are doing online and asking us for. The new website elevates our customer online shopping experience to meet these needs, and we will continue to add new features and interactive content to provide them with what they are most looking for.”

In business over 30 years, Mastermind was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Mastermind offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, ALEX and Creativity for Kids craft kits as well as top global brands like LEGO®, PLAYMOBIL, Corolle, Radio Flyer and Meccano.

Mastermind stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with groups like WE.

For a complete listing of communities where Mastermind Toys is scheduled to open visit www.mastermindtoys.com/Stores.

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ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 50 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, and Tsawwassen, BC; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan. Five stores will open in Atlantic Canada starting in Summer 2017. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping.

Mastermind Toys opens in Orleans

Canada’s Largest Specialty Toy Retailer Adds Fourth Ottawa-Area Location

Orleans , ON - May 04, 2017

More fun and games are coming to the country’s capital region in 2017 as construction begins on a brand new Mastermind Toys location. Mastermind Toys Orleans will be the fourth Ottawa-area store for Canada’s largest specialty toy and children’s books retailer, joining the well-established Barrhaven, Kanata and St. Laurent locations. Slated to open in fall 2017, the 4,500 square-foot Orleans store will be a freestanding neighbour of the prestigious Place d’Orléans mall.

“We look forward to offering our customers a new specialty toy shopping experience when we open our doors this fall at Place d'Orleans,” said Jon Levy, Mastermind Toys’ Chief Toy Merchant, CEO and Co-Founder. “Consumers in the east end of Ottawa and surrounding communities will now have convenient access to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun and friendly shopping environment.”

Mastermind stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with groups like WE.

Both in-store and online at the newly rebooted mastermindtoys.com, Mastermind offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, ALEX and Creativity for Kids craft kits as well as top global brands like LEGO®, PLAYMOBIL, Corolle, Radio Flyer and Meccano.

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ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 50 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, and Tsawwassen, BC; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan. Five stores will open in Atlantic Canada starting in May 2017. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping.

Get ready to play Peterborough! Mastermind Toys opens 50th Canadian Store

Canada’s Largest Specialty Toy Retailer Marks Major Milestone

Peterborough, ON - April 19, 2017

Mastermind Toys is marking a major milestone! The company that knows the way kids play has opened its 50th toy store, the first location in Peterborough. The newly constructed, 4,715 sq. ft. freestanding store is on the southwest corner of Lansdowne St. W. and The Parkway (995 Lansdowne St. W.), in a highly visible location. Since first opening its doors in 1984, Mastermind has become Canada’s largest specialty toy and children’s books retailer with locations across five provinces and further expansion plans to be announced in the upcoming weeks.

Mastermind Toys is a fun and unique shopping destination, offering a well-curated selection of the best specialty toys and books, plus first-to-market items at a variety of price points. In business over 30 years, Mastermind was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience.

Both in-store and online ( mastermindtoys.com), Mastermind carries an exceptional mix of over 10,000 unique items from leading toy brands including the Hansa line of life-size and life-like plush animals; the fashion-forward line of Our Generation Dolls; and the newest selection of LEGO and PLAYMOBIL. Cool construction toys by Meccano; craft kits by ALEX and Creativity for Kids; and awesome science kits like Snap Circuits reflect the premium assortment of toys, puzzles, games, and over 4,000 children’s books that customers will find at this specialty toy retailer.

“Mastermind’s 50th store is monumental for the company, and our team is very excited to finally bring the Mastermind Toys shopping experience to Peterborough, and to toy lovers in the Kawarthas and surrounding areas,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “We look forward to connecting with customers in this vibrant community and providing them with a fun and convenient destination to access the best specialty toys and children’s books.”

Every aspect of a Mastermind store is designed to create an exciting and convenient shopping experience for the customer. Mastermind Toys Peterborough offers a bright, warm and colourful atmosphere that is characteristic of all Mastermind toy stores. Signature services include free gift wrapping on all in-store purchases, and a variety of creative, value-added promotions that customers have come to know and appreciate. Merchandise displays are fun and accessible providing customers, and their little ones, with the opportunity to touch and explore. All of these features are complemented by a local team of knowledgeable, friendly and experienced hands-on toy experts.

Hours of Operation: Monday to Friday: 9:30am to 9pm, Saturday: 9:30am to 6pm, and Sunday: 11am to 5pm.

Grand Opening celebrations are May 4-May 7/17 featuring special discounts, in-store promotions, loot bags, yummy treats, plus a visit from a Hatchimal. Visit  mastermindtoys.com for details.

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ABOUT MASTERMIND TOYS

Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 50 locations in Southern, Southwestern and Eastern, ON; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, AB; Langley, Coquitlam and Abbotsford, BC; Winnipeg, MB; Saskatoon and Regina, SK. The company was started in 1984 by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online, Mastermind is the ultimate toy shopping destination, the perfect place to find the right toy or book for any occasion. Mastermind carries an unparalleled selection of over 10,000 unique, educational and fun toys, books, games, arts and crafts, puzzles and science kits offering exceptional customer service and complimentary in-store gift wrapping. Visit  mastermindtoys.com

Mastermind Has Your Summer Toys Forecast

Get Ready For A Slimy, Splashy, Fidget-Free Season!

Toronto, ON - April 05, 2017

Sizzling Summer Highlights Include: Kid Kicks with Wheels, Inflatable Unicorns, Fidget Toys, Fingerling Baby Monkeys, Slime Labs and Paranormal Play

This summer get ready to glide outside with super cool scooters and kid kicks with wheels! Or play on a rainy day with Ghostbusters sets, Fingerling Baby Monkeys, Fidget Toys and gross and gooey slime and putty! The experts at Mastermind Toys, Canada’s largest specialty toy retailer, have assembled their Top 24 toy list to reveal what’s new and next in summer fun. Whether you are at the park, in the backyard, by the pool, or indoors, the carefully curated play list features 24 hand-picked toys to keep kids of all ages active and entertained all summer long. All items will be available at Mastermind’s 49 stores and www.mastermindtoys.com later this spring.

ROCKIN’ ROLLING RIDES

HEELYS ($99-$109.99), AGES 5+

Kid Kicks with Wheels: Heelys, the original, two-in-one shoe are back with improved design and wicked style! With removable wheels, your kids can walk or roll, the choice is theirs. The double wheel design is for those just starting out with Heely’s for the first time. The second wheel offers more stability for learning. Comes in six cool styles!

SPORTER SCOOTERS ($79.99/$99.99), AGES 5+/8+ MASTERMIND TOYS EXCLUSIVE

No pushing, no pedals, no limits! Just move from side to side and away they go! The Sporter Scooter folds quickly for easy storage and features padded handgrips and long lasting super-casted wheels for a smooth, comfortable ride.

AWESOME BIKE & SCOOTER ACCESSORIES

MINI HORNIT ($26.99), AGES 3+

The Mini Hornit is the ultimate lights and sound effects accessory for children’s bikes and scooters. Loaded with 25 sounds and white and green lights, your child’s imagination will run wild!

BOXKET ($24.99), AGES 3+

A new, colourful and durable scooter and bike accessory for both boys and girls to carry their favourite things with them when they are out and about. Available in assorted funky colours.

MICRO SCOOTER RIBBONS MULTI-COLOUR ($18.99), AGES 3+

Fluttering, bright, multi -colour neon satin fabric ribbons for scooters are designed to fit all Mini Micro, Maxi Micro or G-Bike balance bike handle grips. A perfect way to individualize your youngster’s scooter.  No tools required!

ACTIVE, OUTDOOR & HIGH IN THE SKY PLAY

STIKBALL WITH 2 MITTS ($24.99), AGES 6+ MASTERMIND TOYS EXCLUSIVE

Part catch, part splat! Using two Stikball mitts, toss around this sticky, squishy ball for ultimate splat-isfaction.

STIKBALL SINGLES ($8.99), AGES 5+

Sticks and splats to any smooth surface!

GIANT JUMBLING TOWER ($99.99), AGES 6+

Stack the 51 natural wood blocks into a giant tower that rises almost three feet high! Take turns pulling out the blocks, one by one, until the tower comes tumbling in this fun Jenga-style game.

SIDEWALK PAINT SPRAYER ($19.99), AGES 6+

Creative, next level, kid-powered outdoor spray art - no batteries required! The Sidewalk Paint Sprayer easily colours on most outdoor surfaces - think sidewalk or driveway - and is refillable.

BOUNTY HUNTER JUNIOR TARGET I.D. ($119.99), AGES 6+

Mini treasure hunters will have hours of fun! This powerful and easy-to-use metal detector for kids lets them know what’s buried before they dig, and how deep the buried treasure actually is. The detector emits different tones depending on the type of metal detected, and with a simple press of a button unwanted items can be eliminated. With no assembly required, the battery-operated Junior Target I.D. is adjustable to accommodate different heights.

E-Z GRIP® SLAM ‘N BOUNCE ($22.99), AGES 5+

Take their tennis game off-court with lightweight paddles and a soft E-Z Grip® ball that bounces high on almost any surface! Perfect play for the beach, park or driveway!

KIT A PULT ($34.99), AGES 10+

Launch it! Fly it! Kite-A-Pult is two toys in one! This self-launching kite system puts the power of flight in your little one’s hands. It can also be played with as a glider that launches and transforms in the same way!

PREMIER KITES BLACK SKELETON KITE ($49.99), AGES 5+

Created by a master kite designer, this spectacular, oversized skeleton kite is a stunning aerial wonder! This "full body" kite is easy to fly in winds from 6 to 17 mph.

REACTORZ LIGHT-UP SPORT TOYS ($14.99-$29.99), AGES 5+

When the sun goes down, the fun comes up with COOP Reactorz! Designed with Reactive Light Technology, the Reactorz emit a burst of light with every touch, tap, throw or kick. Choose from a Light-Up Soccer Ball, Frisbee Disc or Micro Football.

SPLASHY & BUBBLY TOYS

GIANT INFLATABLES POOL FLOATS ($17.99), AGES 9+

Enjoy these cool and colourful giant inflatable pool floats …at an awesome price! Available in assorted styles: Cupcake, Dinosaur, Donut, Flamingo, Giraffe, Rubber Duck, Swan, and Unicorn.

ZOOM-A-RAY ($20.99), AGES 5+

The Zoom-A-Ray dive toy is a kid-powered underwater glider with amazing hydrodynamic action! Simply submerge Zoom-A-Ray under water and let it fly. The unique design allows the pool toy to glide swiftly through the water and shoot to the surface all on its own.

FUBBLES MONSTER BUBBLE WAND ($9.99), AGES 3+

Blow MONSTER bubbles with the Fubbles Monster Bubble Maker. Inflate the dip tray, pour in a capful of included Premium Bubble Solution and fill to line with water. Dip the wand in and wave through the air for MONSTER bubbles!

BUBBLE ‘N GO MOWER ($24.99), AGES 2+

The Bubble ‘N Go Mower will keep bubbles blowing for a whole lot of mowing! Features a moving throttle, mechanical gear sounds and all-terrain tires allowing kids to mow indoors and out.

INDOOR/RAINY DAY PLAY

TALKIE VOICE MESSAGING ($79.99), AGES 3+

Toymail Talkies is a simple and screen-free way for kids to chat back and forth with parent-approved friends and family using a plush toy with unique communication technology. Kids as young as three can send voice messages just by pushing a button. Works with free Toymail app for IOS/Android/Kindle and Talkie-to-Talkie, too! Comes in three styles: Bitsy the Bat, Gory the Shark, and Hank the Dino.

PLAYMOBIL GHOSTBUSTERS SETS

Paranormal play is in this summer with the launch of Playmobil’s Ghostbusters sets.

FIREHOUSE ($99.99), AGES 6+

Something strange in your neighborhood? Call the Ghostbusters Firehouse! Here you will find Spengler mixing up his current ghost-fighting mixture in the lab, Stantz keeping a close watch on the Library Ghost, and Janine answering all your ghostbusting calls. This set is packed with plenty of accessories for hunting down ghosts!

GHOSTBUSTERS ECTO-1 ($59.99), AGES 6+

Speed through the city in the iconic Ecto-1! This legendary action vehicle has plenty of space for proton packs and ghost traps thanks to the detachable roof. With original sounds and functioning lights, this vehicle is set for ghostbusting action. Set also includes Ghostbusters Winston Zeddemore and Janine Melnitz in their official uniforms with two detachable proton packs and proton lasers, ghost trap and other accessories.

OUR GENERATION ROW YOUR BOAT SET ($119.99), AGES 5+

Get set to row the day away with all the authentic accessories needed for a day at sea including a boat, life jacket, blanket, pillows, paddles, buoys on a rope, anchor and life preserver with rope, string of functioning lights, fishing rod, message in a bottle, picnic basket and much more. Dolls and outfits sold separately.

FINGERLINGS BABY MONKEYS ($19.99), AGES 6+

Fingerlings are adorable animals that love to grab on things - especially fingers! They know when they are being touched, talked to, and even hung upside down! These pets come to life with over 50 animations to let you know how they feel. Little ones will fall in love with these silly critters and their realistic monkey sounds, cute blinking eyes and head turns. Swing them, pet them and kiss them …they can even be rocked to sleep!

L.O.L. SURPRISE! DOLL SERIES 1 ($14.99), AGES 6+

Unwrap the ball to find the L.O.L. Surprise! Doll. This fun, new collectible offers seven layers of teeny, tiny surprises, with each layer unveiling a hint of which L.O.L. doll your child is going to get! Feed or bathe the doll for an additional water surprise!

MEGA MOJI BALLS ($19.99), AGES 2+

Perfect for a game of oversize indoor soccer or just tossing around your room. The soft, plushy texture makes it super-cuddly! The Mega Moji Ball inflates easily – keep it softer for toddler play and snuggling, or pump it up for maximum playground bounce! Available in Pink or Yellow.

GROSS & GOOEY

PUTTY PALLOOZA

This summer will be sticky with all kinds of Putty play options!

MAGNETIC PUTTY PEEPS ($11.99), AGES 8+

The putty with personality! Putty Peeps uses silicon technology to create amazing non-sticky putty that’s both a solid and a liquid with NO MESS! Shape it, twist it, snap it, stretch it, and tear it! Each tin contains 65 grams of magnetic putty that can be stretched and pulled! Use the wand to attract and shape the putty without even touching it.

CRAZY AARON LIQUID GLASS ($19.99), AGES 5+

So clear you'll think the tin is empty! Liquid Glass Thinking Putty develops a cloudy appearance when played with that fades back to crystal clarity after some time. Unlike other Thinking Putties, it will flow completely into a puddle on its own. Great for embedding objects like coins, action figures, and more!

CRAYOLA GLOW IN THE DARK SILLY PUTTY ($1.99), AGES 4+

A fun twist to the original classic, this glow-in-the-dark putty has all the fun features of Original Silly Putty: stretch it, bounce it, break it and change it. Comes in assorted colours.

SMARTLAB IT’S ALIVE SLIME LAB ($34.99), AGES 8+

Measure, mix, and concoct icky-sticky goo like a real mad scientist with this one-of-a-kind laboratory kit. The motorized Slime-O-Nator makes the slimy concoctions appear to grow, dance, and mutate. Includes a lab book with 20 slippery activities that teach the science behind the fun.

FIDGET TOYS

Portable and lightweight, these hand-held toys are designed to help focus attention, increase creativity and keep fidgeting fingers occupied.

SPINNING WIDGET ($14.99), AGES 6+

Flip. Spin. Repeat. Give it a flick and watch it spin for stress and anxiety relief.

FIDGET WIDGET ($14.99), AGES 6+

Fidget Widget is a cube where each of the six sides features something to fidget with: Flip, Glide, Click, Spin, Roll, Breathe.

TANGLE BRAINTOOLS IMAGINE ($8.99), AGES 4+

Introducing the Tangle BrainTools Imagine! With latex-free rubberized and textured bumps, the Imagine is perfect for fidgeting anytime, anywhere! With its bright and vibrant new colours, the Imagine is the latest addition to the Tangle family of fun fidget toys!

LOOPEEZ ($4.99), AGES 5+

Loopeez are easy and fun to manipulate! The curved pieces are molded to fit perfectly in one hand or two. Endlessly flip the plastic pieces around the dual axes of the rings to quietly improve the sensory experience and sharpen your little one’s focus.

THUMB CHUCKS ($8.99), AGES 5+

Control the Roll with Thumb Chucks, a skilled toy that can create endless trick combos. Thumb Chucks are composed of two high-bounce balls connected by a special belt that kids can practise anywhere, at any time.

For an interview with a Mastermind toy expert, or for hi-res images, contact Beth Merrick / ZAZOU Communications, beth@zazoupr.com /416-654-9881.

Note: items listed subject to availability, prices subject to change.

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ABOUT MASTERMIND TOYS

Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s book retailer with 49 locations in Southern, Southwestern and Eastern, ON; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, AB; Langley, Coquitlam, Abbotsford, and Tsawwassen, BC; Winnipeg, MB; Saskatoon and Regina, SK. The company was started in 1984 by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online, Mastermind is the ultimate toy shopping destination, the perfect place to find the right toy or book for any occasion. Mastermind carries an unparalleled selection of over 10,000 unique, educational and fun toys, books, games, arts and crafts, puzzles and science kits offering exceptional customer service and complimentary in-store gift wrapping. Visit www.mastermindtoys.com.

This February, Mastermind Toys opens first Lethbridge location

Canada’s Largest Specialty Toy Retailer Unwraps 49th Store

Lethbridge, AB - January 17, 2017

More fun and games are coming to Lethbridge in 2017! Mastermind Toys, Canada’s largest specialty toy and children’s book retailer, has announced the opening of its first store in Lethbridge. The final stages of construction are underway on the 4,574 sq. ft. store, conveniently located at Centre Village Mall (1250 2 Avenue A North). Scheduled to open in early February, this marks Mastermind’s 49th location, and the company’s 11th store in Alberta.

Mastermind Toys offers a well-curated selection of the best specialty toy brands and first to market items at a variety of price points. In business over 30 years selling toys and books to Canadians, Mastermind was founded by brothers Andy and Jon Levy, who wanted to offer shoppers a classic toy store experience. Both in-store and online ( mastermindtoys.com), Mastermind carries an exceptional mix of over 10,000 unique items from leading brands including the Hansa line of life-size and lifelike plush animals; the fashion-forward line of Our Generation Dolls; and the newest selection of LEGO and PLAYMOBIL. Cool construction toys by Meccano; craft kits by ALEX and Creativity for Kids; and awesome science kits like Snap Circuits reflect the premium assortment of toys, puzzles, games, and over 4,000 children’s books that customers will find at this specialty toy retailer.

“As we continue to expand our store base in Western Canada, we are very excited to bring the Mastermind experience to Lethbridge,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “We look forward to introducing new customers to an unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun, energetic and friendly shopping environment.”

Mastermind Lethbridge will reflect the Mastermind brand’s retail concept offering a bright, warm and colourful atmosphere that is characteristic of all Mastermind toy stores. Signature services that enhance the Mastermind shopping experience include free gift wrapping on all in-store purchases and a variety of creative, value-added promotions that Mastermind customers have come to know and appreciate. All of these features will be complemented by a team of knowledgeable, friendly and experienced, hands-on toy experts.

Hours of Operation: Monday to Friday 9:30am - 9pm, Saturday 9:30am - 6pm, and Sunday 10am -5pm.

Grand Opening celebrations for Mastermind Lethbridge are scheduled for February 23-26/17 featuring special in-store promotions, loot bags, yummy treats, plus a visit from Paw Patrol’s Chase. Visit  mastermindtoys.com for details.

SOCIAL MEDIA LINKS:

Facebook

Twitter   #mastermindtoys 

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ABOUT MASTERMIND TOYS

Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s book retailer with 49 locations in Southern, Southwestern and Eastern, ON; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, AB; Langley, Coquitlam and Abbotsford, BC; Winnipeg, MB; Saskatoon and Regina, SK. The company was started in 1984 by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online, Mastermind is the ultimate toy shopping destination, the perfect place to find the right toy or book for any occasion. Mastermind carries an unparalleled selection of over 10,000 unique, educational and fun toys, books, games, arts and crafts, puzzles and science kits offering exceptional customer service and complimentary in-store gift wrapping. Visit mastermindtoys.com

2016 Press Releases

Mastermind Toys is holiday and wrap ready! WARNING: prepare to be wowed!

Canada’s Top Toy Experts Unwrap This Season’s Fun Favourites List! #SoMuchWow

Toronto, ON - October 25, 2016

This Holiday Season, prepare to be wowed! The toy-buying team at Mastermind Toys, Canada’s largest specialty toy and children’s books retailer, have been busy flying, building, bouncing, squeezing, pushing, pulling, playing and evaluating thousands of items over the past year to uncover the very best toys for kids ranging in age from newborn to 12+ years. Over 375 awesome toys, representing 121 specialty toy brands, will be featured in Mastermind’s 2016 Holiday Gift Guide, an informative and useful resource to help guide shoppers through the upcoming season.

The digital version of the holiday gift guide goes live October 26th at  mastermindtoys.com and can be browsed here mastermindgiftguide.com. The print version drops the first week of November across Canada. All items will be available online and at Mastermind’s 48 locations in five provinces: Ontario, Manitoba, Saskatchewan, Alberta and British Columbia. Mastermind Toys always offers free gift wrapping on all in-store purchases and personalized gift tags for online orders.

“This season, customers can expect more variety, innovation and creativity than ever before with toys like Hatchimals, a Hydraulic Robot Arm Kit, a fantastic Magic Table Set, an Inflatable Donut Snow Tube, and a cool 3D Printing Pen,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “Our toy-buying team has carefully selected an exceptional mix of toys, including numerous Mastermind exclusive items, providing unlimited options to select the perfect present for every kind of kid on your list.”

Mastermind’s annual holiday fundraising campaign will provide customers with numerous options to help raise money for the WE charity. Both in-store and online, Mastermind shoppers can purchase from an assortment of $10 Rafikis (decorative bracelets), and/or a $2 decorative gift tag to top of their wrapped present. Additionally, proceeds from the purchase of select toys featured in the Gift Guide will be directed to local and global initiatives for children’s education through WE Charity.

For some insider toy intel, Mastermind has created a Fun Favourites list featuring some great gift ideas from this year’s Holiday Gift Guide.

NEWBORN – 3 YEARS

EDWIN THE DUCK ($129.99), AGES NEWBORN+

Edwin is no ordinary duck! Edwin is a Bluetooth® speaker and app-connected smart toy who guides children through an animated world of stories, songs and educational games with sound and motion-based interaction. Edwin is waterproof, floats, plays bath time songs, and can take the temperature of the water. At bedtime, Edwin joins your child with his onboard lullabies, sleep sounds, night light and sleep timer.

BUGGLY WUGGLY RIDE-ON WITH LIGHT AND SOUND ($49.99), AGES 12M+

Places to go, people to see, it’s good to have a reliable ride with a comfy ergonomic seat. Two squeaky horns light up. With a little help from a bug-eyed friend, this is a great ride even for new walkers.

4-6 YEARS

LET’S DECORATE A CARDBOARD SUBMARINE ($34.99), AGES 4+

Use your own crayons, markers and paint to create your own easy to assemble, friendly looking submarine. It’s not just a work of art; you can play inside this sturdy cardboard submarine too! Perfect for an individual or a fun group activity! Art supplies sold separately.

CATCH THE FOX GAME ($34.99), AGES 4+

Watch out! The fox has gotten into the chicken coop again! He collects the chickens in his pockets but if he picks up too many…WHAM! His pants disappear and the chickens scatter. The player to put the most chickens back into the coop wins!

3-IN-1 TENT AND TUNNEL SET ($49.99), AGES 4+ MASTERMIND EXCLUSIVE

This clever three-in-one play set takes just minutes to assemble. Connect the tunnel to the tent and teepee to make a fortress of fun, or separate the sections for three unique ways to play! Durable, easy-clean nylon and Velcro construction stands up to kid-powered play. Pack everything away neatly in the convenient carry-bag.

PAW PATROL ZOOMER MARSHALL ($99.99), AGES 4+

Paw Patrol Zooming Marshall is an interactive pup who responds to touch and movement. He moves on his own and has a real Paw Patrol look and sounds!

LIGHT UP SNO MAN KIT ($24.99), AGES 5+

Bring your frosty friend to life with the Light Up Sno Man kit. Your snowman will have fun at night when his eyes, nose, heart and buttons light up. Hat included!

IGLOO-MANIA GAME ($29.99), AGES 5+

Take turns removing the igloo’s blocks using your ice pick. The player with the fewest points at the end of the game is the winner! Be careful not to knock the whole igloo down!

6-8 YEARS

KID DARTS SAFETY TIP DART BOARD ($24.99), AGES 6+ MASTERMIND EXCLUSIVE

This dart game provides entertainment for the whole family. The board can be hung on any wall without fear of damaging it. The darts feature a special safety-tip that ensures a hole-free wall, and no fear of injuries.

REMOTE CONTROL WEB ATTACK TARANTULA ($44.99), AGES 6+

Control your very own creepy crawler with the remote-control Web Blasting Tarantula. With a realistic furry texture and lifelike crawling action, this terrifying critter will be sure to scare anyone in its path. This tarantula can shoot and retract its own web, catching its next victim.

LIMBO HOP GAME ($49.99), AGES 6+

LimboHop is a fun and active game that gets kids (and adults) moving! LimboHop challenges you to limbo under or hop over the sweeper, flicking the score tabs as you go. The individual or team with the most score tabs at the end wins! LimboHop features three player modes for single, double or multi player fun. LimboHop offers out-of-the-box play with no batteries required and packs away for simple storage.

FANTASMA MAGIC TABLE SET ($59.99), AGES 6+

This deluxe wooden table doubles as a carrying case for over 150 great tricks! Magic is the perfect gift for any child, it aids the development of hand to eye coordination, improves presentation skills and helps build a child's confidence. This kit comes with an instructional Book of Secrets to help you learn and perform the tricks.

PREST-O CHANGE-O COSTUME SET ($29.99), AGES 6+

This great set includes everything a beginning magician could need! 15+ tricks endorsed by the International Brotherhood Of Magicians! Includes a magical top hat that appears from nowhere then magically produces any small item; a cape that includes a magical secret of its own; a floating magic wand; colour-changing silks, a bonus set of magic cards and more!

CODE AND GO ROBOT MOUSE ACTIVITY SET ($79.99), AGES 6+

Kid Coding is cool… and the race is on to build hands-on coding skills! Build your maze, and then use the coding cards to create a step-by-step path for Colby, the Programmable Robot Mouse. Program the sequence of steps, and then watch Colby race to find the cheese!

HATCHIMALS ELECTRONIC HATCHING FRIEND PENGUALAS or DRAGGLES ($89.99), AGES 6+

Hatchimals are interactive magical creatures inside eggs! Who’s inside? It’s a surprise! Care for them and they will hatch themselves with your help. Teach yours to walk, talk, play games and more as you raise them through multiple stages.

OSMO GENIUS KIT ($129.99), AGES 6+

Osmo is an award-winning game system that will change the way your child interacts with the iPad by opening it up to hands-on play. It allows children to explore science, math, art, and more! Includes five free game apps from the App Store?Tangram, Newton, Words, Masterpiece, and Numbers.

OSMO CODING ($69.99), AGES 6+

Includes coding blocks and free game app from the App store. Osmo game system sold separately.

8+ YEARS

CIRCUIT SCRIBE THE BASIC KIT ($59.99), AGES 8+

Get ready to doodle, snap, create! Circuit Scribe is a rollerball pen that writes with non-toxic conductive silver ink. It makes creating circuits as easy as doodling! The Basic Kit contains a Circuit Scribe pen, six modules, a 9V Battery and other accessories to improve your circuit drawing experiences. Explore basic circuit concepts like conductivity and work up to creating a touch-sensitive circuit using the NPN transistor.

3DOODLER START 3D PRINTING PEN ($79.99), AGES 8+

The 3Doodler Start is the latest generation of the world’s first and best-selling 3D printing pen. Compact and easy to use, it extrudes heated plastic that cools almost instantly into a solid, stable structure. The possibilities are endless with this versatile 3D pen.

KLASK GAME ($79.99), AGES 8+

Direct from Denmark comes the lively game of Klask! Combining the best parts of Foosball and Air Hockey, players must use the magnetic handle on the bottom of the board to control their playing piece on top of the board, and hit the ball into their opponent's goal.

SNAP CIRCUITS 3D ILLUMINATION ($84.99), AGES 8+

The NEW Snap Circuits 3D Illumination takes Snap Circuits to a whole new dimension… UP…OUT…OVER…with over 150 projects, utilizing 50 parts and unique stabilizers for building amazing 3D Snap Circuits projects and structures.

MECCANO® MECCASAUR INTERACTIVE ROBOT ($159.99), AGES 8+

From the makers of Meccanoid comes the new Meccano Meccasaur - a three-foot-long, walking, roaring, programmable dinosaur that you build yourself!

INFLATABLE DONUT SNOW TUBE PINK, BLUE, OR CHOCOLATE ($24.99), AGES 9+

Slide down the hill in style with the Snow Donut inflatables! Vibrant colours and durable construction makes for a seriously sweet ride. Comes in Pink, Blue, and Chocolate.

HYDRAULIC ROBOT ARM KIT ($59.99), AGES 10+

This kit is a great way to learn about robotics, levers and simple machines, fluid dynamics, engineering, invention, as well as design and technology. It’s a cool, 3-dimensional model that grabs, lifts items horizontally, and can even turn!

LEGO® TECHNIC BUCKET WHEEL EXCAVATOR ($329.99), AGES 12+

Enjoy building and operating this massive 2-in-1 Bucket Wheel Excavator, the largest LEGO® Technic set to date! This awesome, meticulously detailed reproduction of a real-life mining excavator comes with an array of authentic features and functions, including hand-railed walkways, huge tracks and a detailed cab. Switch on the included Power Functions motor and you can activate the conveyor belts, rotate the massive superstructure and maneuver the colossal machine into position. Then activate the boom to lower the gigantic, digging bucket wheel and convey the mined material to the waiting mine truck. When you feel like another building challenge, rebuild it into a Mobile Aggregate Processing Plant.

To arrange an interview with a Mastermind toy expert, or for hi-res images,contact Beth Merrick /ZAZOU Communications, beth@zazoupr.com / 416-654-9881 /@zazoupr.

Note: items listed subject to availability, prices subject to change.

SOCIAL MEDIA LINKS:

Facebook

Twitter   #mastermindtoys  #MastermindToys #SoMuchWow

YouTube

Instagram

ABOUT MASTERMIND TOYS

Celebrating its 31st year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s book retailer with 48 locations in Southern, Southwestern and Eastern, ON; Calgary, Edmonton, Red Deer, and Grande Prairie, AB; Langley, Coquitlam, Abbotsford and Tsawwassen, BC; Winnipeg, MB; Saskatoon and Regina, SK. The company was started in 1984 by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online, Mastermind is the ultimate toy shopping destination, the perfect place to find the right toy or book for any occasion. Mastermind carries an unparalleled selection of over 10,000 unique, educational and fun toys, books, games, arts and crafts, puzzles and science kits offering exceptional customer service and complimentary in-store gift wrapping. Visit  mastermindtoys.com

Mastermind Toys Has The Summer Scoop

Hot 25 Toy List Revealed!

Toronto, ON - April 06, 2016

Splashy Summer Lineup Includes: Space Scooters, Inflatable Donuts, Edible Bubbles,

Wet Head Roulette, Cool Kites & DIY Crafts
#MMBestSummerEver

Need help keeping your kids active, entertained and engaged this summer?  Mastermind Toys has the summer scoop on the latest and greatest in toys for the funnest (and sunniest) season of the year. Canada’s largest specialty toy retailer today released its Hot 25 Toy List, providing parents with an abundance of ideas in a variety of categories: Smooth & Stylish Rides, Backyard & Park Adventure, Summer Splash and DIY Crafts/Rainy Day Play. All items will be available at Mastermind’s 45 Canadian locations and mastermindtoys.com.

“Whatever the weather, Mastermind Toys has kids covered this summer,” said Jon Levy, Chief Merchant, Co-Founder and CEO, Mastermind Toys.  “From space scooters, edible bubbles and giant pool inflatables, to cool crafts and clever games, our toy-buying team has compiled an awesome list of summer toys to keep parents well-equipped for rainy day or outdoor play.”

Active & Outdoor

1.  THE ORIGINAL SPACE SCOOTER

Designers in the Netherlands - people who know their two-wheeled transportation -named it the "Space Scooter" because it gives the rider the sensation of walking in space! Perfect for energetic riders who want to get there faster - and in serious style.

      • THE ORIGINAL SPACE SCOOTER JR. X360 ($159.99), AGES 4+
        Perfectly sized for younger riders just learning the movements to master the Space Scooter.  With both feet on the deck, rock back and forth to engage the drive chain and propel the scooter like a bicycle!
      • THE ORIGINAL SPACE SCOOTER  X580 ($199.99), AGES 7+
        A ride that’s out of this world! A hybrid scooter you can ride two ways: with one foot pushing off the ground like a traditional kick scooter OR with both feet on the deck, rocking back and forth to engage the drive chain and propel the scooter like a bicycle!

2.  KAZAM ALUMINUM BALANCE BIKE ($139.99), AGES 3+

Say goodbye to training wheels and skinned knees! Designed without pedals, the KaZAM Aluminum Balance Bike allows little riders to develop their balance before introducing pedaling, making the transition onto traditional bikes seamless. After all, it’s the balance that’s the hard part, pedaling is easy! Sit…Walk, Glide, Coast, Balance, KaZAM!

3.  GLOBBER MY FREE 4-IN-1 SCOOTER ($139.99), AGES 12m+

This revolutionary, stylish, and smooth scooter easily converts to suit your child’s size and ability from   ages 1 to 6.  Designed for the youngest riders, this 4-in-1 is ideal to develop balance and help your child learn to ride and master the scooter, with its low foot board, steering lock, height-adjustable handlebars and power-assisted steering. It can be fitted with a seat and transforms into a scooter/ balance bike for children from 15 months. Just add the stick/handle and Mom can guide or push her child on MY FREE from 12 months.

4.  RIPSURF ($169.99), AGES 8+

Designed in Southern California, the all new RipSurf’s patented design allows riders to carve and cut like a real surfboard, but on dry land! Riding on two high-performance caster wheels and an authentically styled polypropylene deck, this is one ride-on that’s ready to make waves!

Backyard & Park Adventure

5.  CANDYLICIOUS EDIBLE BUBBLES ($5.99), AGES 5+

The ultimate in bubble-blowing: edible bubbles! Blow ‘em, catch ‘em, eat ‘em! This amazing edible bubble solution contains no dyes, is non-toxic, and doesn’t stain. Have fun catching the flavoured bubbles on your tongue!

6.  FUBBLES BUBBLES FUBBLEZOOKA ($17.99), AGES 3+

Blast MEGA bubbles into the air with the Fubbles Fubblezooka!  Get ready for bubble battle with this  easy and fun motorized bubble blaster that blows tons of big bubbles!

7.  LITEHAWK CLICK MINI DRONE ($69.99), AGES 10+

It may be small, but CLICK is a huge deal! Easy to fly and small enough to fit in the palm of your hand - CLICK is able to easily capture video at 30fps (frames per second), that's broadcast standard! Thanks to adjustable flight modes, you can easily hover indoors for the perfect shot, or head outside and zip around the yard.

8.  DIGGIN’ MEGA ROCKET ($24.99), AGES 6+

Throw and catch over 100 feet with the Mega Rocket! It inflates to its full 6 feet in seconds. The foam fins are perfectly weighted for awesome aerodynamics. The rocket takes very little force to fly a long way. It’s super easy to throw and catch and perfect for park, pool or beach play.

9.  MEGA MESH INFLATABLE CLOTH BALL ($14.99), AGES 2+

A giant, inflatable, fabric soccer ball that’s fun for the whole family! With an enormous 20” diameter, and covered in a soft, mesh fabric, it’s a light, safe ball that’s awesome for throwing, catching, kicking, and playing!

10.  PREMIER KITES ($29.99-$69.99), Ages 4+

You’ll be blown away by the wide assortment of cool and colourful kites that’ll thrill the whole family on your next outdoor outing! From the classic diamond kite to the advanced stunt flyers, there is lots of choice for every age and skill level. Looking for something really special? The unique selection of novelty kites includes a 3D bi-plane, dancing skeleton and T.rex (just to name a few!).

11.  NIGHT FLYERS LIGHT-UP THROWING TOYS ($8.99-$11.99), AGES 6+

      • NIGHT FLYERS LIGHT-UP AIRBENDER ($8.99), AGES 6+
        Bring on the night with the Night Flyers Light Up Airbender! Grip one wing of the Airbender, aim, and release with a flick of the wrist (similar to a Frisbee). The soft body makes throwing and catching a breeze. It’s a great toy to play catch with, plus it also makes an amazing light show when thrown at dusk! The LED lights in the Airbender’s arms create wicked light effects as it spins.
      • NIGHT FLYERS LIGHT-UP AIRSTREAM  ($11.99), AGES 6+
        This fun throwing-toy doubles as your own personal light show. Whether you swing it like a slingshot from its long, flashy streamer or simply toss it like a football, it flies fast, straight, and smooth. Flip the switch and suddenly the whole streamer lights up bright for an amazing nighttime flight!

12.  BLITZBALL BAT & BALL SET ($19.99), AGES 6+

It’s the ultimate backyard baseball! With its unique design, Blitzball gives players more curving action, speed, and home run distance than any other plastic baseball! Weighing just under 1 oz. each, Blitzballs are safe enough for everyday backyard use. Great for players of all skill levels.

Summer Splash

13.  BUNCH O BALLOONS WITH LAUNCHER ($25.99), AGES 6+

Bring your water balloon fights to the next level with Bunch O Balloons: the hose attachment with 37 pre-connected balloons that automatically tie themselves off once filled!  It’s simple for kids to prepare tons of water balloons in no time at all.  And thanks to the launcher, you can throw water balloons farther than ever – up to 60 ft.!

14.  WET HEAD WATER ROULETTE GAME ($26.99), AGES 4+

A fun way to cool off in the sun! Give it a spin, pull a pin… Will you be the next Wet Head, or the last player left dry? Fill Wet Head with cold water, strap on the hat, give it a spin and pull a pin! This game is full of excitement and suspense because someone is bound to get wet.

15.  POOL INFLATABLES ($14.99), AGES 9+

Create a real splash at your next pool party or beach trip with these incredible, well-priced giant, pool inflatables! Brightly coloured and super-trendy, you’ll want to have them all: popsicle, flamingo, and donut shapes available.

16.  HOVER CATCH SHOOTER ($14.99), AGES 3+

The Hover Catch Shooter is a swimming pool toy with three fun ways to play: shoot the water, shoot the ball, or hover the ball over the water stream!

17.  AQUA ROCKETS ($26.99), AGES 4+

T-minus 3-2-1 to fun! Aqua Rockets are totally cool kid-powered rocket toys for the swimming pool. Simply load the launcher with one of the foam rockets, slam the base into the pool, and watch the rockets fly up to 20 feet! Each pack includes a 17-inch rocket launcher and three soft foam rockets.

18.  MAX LIQUIDATOR HYDRO BLASTER DOUBLE DRENCHER ($21.99), AGES 6+

Maximize fun in the pool or yard with the Max Liquidator Double Drencher! This cool Hydro Blaster shoots two streams of water up to 30 ft.! The foam-covered, double-barreled drencher floats in the pool.

DIY Crafts/Rainy Day Play

19.  CREATIVITY FOR KIDS LIGHT MY BIKE BASKET KIT ($34.99), AGES 7+

Encourage creativity and some colourful, DIY fun with this Creativity for Kids Kit.  Create a felt flower bouquet with bright LED lights so you can cycle in style! Bring “petal power” to your bike with flowers that light up! Creatively arrange the flower bouquet on the bike basket and off you go.

20.  ORB FACTORY FUZZEEZ™ KITS ($16.99), AGES 6+

Make your own stuffy! Fuzzeez ™ combines a child’s love of stuffed animals and crafts. Each kit comes with a reusable mold to fill with colourful wool. Using the spray bottle, wet the wool, and press it down. Snap on the back of the mold, place it in the washer, and then dryer. Once dry, pop open the mold to reveal your brand new Fuzzeez ™ friend!  Make a dog, cat, or bear Fuzzeez™ (each sold separately).

21.  GEL-A-PEELS ($34.99–$44.99), AGES 8+

Design and create your own fashionable accessories with Gel-a-Peel. Just trace the templates, peel the gel design, and it's ready to wear and share! The Gel-a-Peel Deluxe Pack has the widest assortment of hot colours and design tips, so you can create accessories to match your individual style!

22.  BLOOMERS! VEGGIEPOPS! ($5.99), AGES 3+

Bloomers! VeggiePOPS! is a completely new and unique way to grow your vegetables – radish, carrot, cukes and more! Plant directly into the ground, add water, and watch as the VeggiePOP pops open and the seeds sprout in days.

23.  SWEET STOP ICE CREAM TRUCK ($199.99), AGES 3+

Fully equipped with waffle cones, popsicles, sundaes, syrup bottles, milkshakes, slushies, scoopers and more, the Our Generation ice cream truck feels so authentic! Press a button to hear the classic jingle, turn the steering wheel to engage the turning signals, and make sure your headlights are on to drive safely through the neighbourhood at dusk.

24.  MAZE RACERS ($49.99), AGES 8+
Players use magnetic walls and a good dose of creativity to build the most challenging maze that will leave their opponent scrambling to find their way out. Maze Racers is also a race against time, from the moment a player has finished their maze, the opponent is left with one minute to finish theirs. When time is up, both sides swap their maze boards and a furious race starts! By tilting their board, each player steers a ball through the maze as quick as they can to finish first.

25.  CODENAMES GAME ($34.99), AGES 14+

Two rival spymasters know the secret identities of 25 agents. Their teammates know the agents only by their codenames.  Two teams compete to see who can make contact with all of their agents first. Spymasters give one-word clues that can point to multiple words on the board. Their teammates try to guess words of the right colour while avoiding those that belong to the opposing team. And everyone wants to avoid the assassin.

To arrange an interview with a Mastermind toy expert or for hi-res images, contact Beth Merrick /ZAZOU Communications, beth@zazoupr.com / 416-654-9881 /@zazoupr.

Note: Items listed subject to availability, prices subject to change.

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ABOUT MASTERMIND TOYS
Celebrating  over 30 years in business, Mastermind Toys is Canada’s largest specialty toy and children’s book retailer with 45 locations in Southern, Southwestern and Eastern, ON; Calgary, Edmonton, Red Deer, and Grande Prairie, AB; Langley, Coquitlam and Abbotsford, BC and Winnipeg, MB. The company was started in 1984 by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience.  Both in-store and online, Mastermind is the ultimate toy shopping destination, the perfect place to find the right toy or book for any occasion.  Mastermind carries an unparalleled selection of over 10,000 unique, educational and fun toys, books, games, arts and crafts, puzzles and science kits offering exceptional customer service and complimentary in-store gift wrapping.  Visit mastermindtoys.com.

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