Mastermind Toys Newsroom

Mastermind Toys is all about spreading the news! Since 1984, we've been been sharing our love of quality toys and books for children in our stores in Ontario, British Columbia, Alberta and Manitoba and all over the world at mastermindtoys.com. We're proud and delighted to be growing as one of Canada's premier brands.

Visit our newsroom regularly to see media releases, top toy lists and other exciting news and events. Learn more about Mastermind Toys.

For media requests or additional information, please contact Beth Merrick: beth@zazoupr.com

2017 Press Releases

Mastermind marks major milestones in 2017: Aggressive expansion plans, 50th store opening and new website

11+ New Locations to Include Atlantic Canada

Toronto, ON - May 16, 2017

Mastermind Toys, Canada’s largest specialty toy and children’s books retailer, is in major growth mode and will mark multiple milestones in 2017:

  • Largest Expansion in Company’s 33-Year History
  • Opening of Store #50 in Peterborough, ON
  • Launch of New Website,( mastermindtoys.com)

The Canadian-owned and operated company has announced plans to expand its national retail presence by opening more than 11 new locations in 2017, the largest expansion in the company’s 33-year history. Mastermind Toys began with a single location in 1984 and recently marked the opening of its 50th location, a 4,715 sq. ft. store in Peterborough, ON. Mastermind currently operates in five provinces: Ontario, Alberta, British Columbia, Manitoba and Saskatchewan.

“It’s an exciting time for Mastermind as we celebrate the opening of our 50th Canadian store, a significant achievement for our business,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “Growing our brand and increasing our store count in underserved communities is a top priority for Mastermind in 2017.”

With a solid track record of quickly gaining momentum in new markets, Mastermind continues to meet the increasing demand for high-quality specialty toys and children’s books. Mastermind is planning to open its doors for the first time in Atlantic Canada, quickly creating a strong presence with the opening of five locations: Saint John, Dartmouth, Halifax, Moncton and Fredericton. The first store is currently under construction in Saint John, NB and is scheduled to open in early Summer. The balance of stores will open in the third and fourth quarters of 2017.

“The demographic indicators and retail market potential in Atlantic Canada are very strong, and represent a major growth opportunity for our company,” said Mr. Levy. “We are confident consumers will embrace the Mastermind concept - a fun and engaging shopping destination offering the very best in specialty toys and children’s books, free-gift wrapping and a team of experienced in-store product experts.”

Over the next few months, Mastermind will continue to open new stores in markets where it currently operates including Winnipeg, Edmonton, Toronto and Ottawa. By the end of the year, Mastermind will have 60 stores and 1,100 permanent employees, adding over 50,000 sq. ft. to its retail footprint. The company continues to actively look for new locations in viable markets and expects to have over 80 stores by the end of 2019.

PLANNED 2017 STORE OPENINGS

Lethbridge, AB January 2017

Peterborough, ON April 2017

Saint John, NB Summer 2017

Winnipeg, MB (Kildonan) Summer 2017

Dartmouth, NS Fall 2017

Halifax, NS Fall 2017

Moncton, NB Fall 2017

Greater Edmonton Area, AB (St. Albert) Fall 2017

Ottawa, ON (Orleans) Fall 2017

Toronto, ON (Rosedale) Fall 2017

Fredericton, NB Late Fall 2017

*An additional 2-4 stores may be announced at a later date.

NEW WEBSITE LAUNCH

Mastermind has just completed a revamp of its website www.mastermindtoys.com, helping to bring the magic of its stores online. The site includes a fresh new look – bigger images, brighter colours, and simpler navigation – as well as an expanded product selection and faster checkout. New features make it easier to search the product selection and find out about the latest store news and events. A convenient new Gift Finder tool has been added to curate gift lists that can be saved and shared with family and friends. Customers can also buy gift cards – physical and digital – in any denomination, redeem them, and check balances. The ability to search in-store inventory online in real time will come later this Fall.

“While our bricks and mortar stores continue to drive sales, there is tremendous opportunity for digital growth,” added Levy. “In order to stay relevant as a brand today, we need to be where our consumers are and be in touch with what they are doing online and asking us for. The new website elevates our customer online shopping experience to meet these needs, and we will continue to add new features and interactive content to provide them with what they are most looking for.”

In business over 30 years, Mastermind was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Mastermind offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, ALEX and Creativity for Kids craft kits as well as top global brands like LEGO®, PLAYMOBIL, Corolle, Radio Flyer and Meccano.

Mastermind stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with groups like WE.

For a complete listing of communities where Mastermind Toys is scheduled to open visit www.mastermindtoys.com/Stores.

# # #

SOCIAL :

Facebook

Twitter   #MastermindToys 

YouTube

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 50 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, and Tsawwassen, BC; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan. Five stores will open in Atlantic Canada starting in Summer 2017. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping.

Mastermind Toys opens in Orleans

Canada’s Largest Specialty Toy Retailer Adds Fourth Ottawa-Area Location

Orleans , ON - May 04, 2017

More fun and games are coming to the country’s capital region in 2017 as construction begins on a brand new Mastermind Toys location. Mastermind Toys Orleans will be the fourth Ottawa-area store for Canada’s largest specialty toy and children’s books retailer, joining the well-established Barrhaven, Kanata and St. Laurent locations. Slated to open in fall 2017, the 4,500 square-foot Orleans store will be a freestanding neighbour of the prestigious Place d’Orléans mall.

“We look forward to offering our customers a new specialty toy shopping experience when we open our doors this fall at Place d'Orleans,” said Jon Levy, Mastermind Toys’ Chief Toy Merchant, CEO and Co-Founder. “Consumers in the east end of Ottawa and surrounding communities will now have convenient access to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun and friendly shopping environment.”

Mastermind stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with groups like WE.

Both in-store and online at the newly rebooted mastermindtoys.com, Mastermind offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, ALEX and Creativity for Kids craft kits as well as top global brands like LEGO®, PLAYMOBIL, Corolle, Radio Flyer and Meccano.

# # #

SOCIAL:

Facebook

Twitter   #mastermindtoys 

YouTube

Instagram

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 50 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, and Tsawwassen, BC; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan. Five stores will open in Atlantic Canada starting in May 2017. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping.

Get ready to play Peterborough! Mastermind Toys opens 50th Canadian Store

Canada’s Largest Specialty Toy Retailer Marks Major Milestone

Peterborough, ON - April 19, 2017

Mastermind Toys is marking a major milestone! The company that knows the way kids play has opened its 50th toy store, the first location in Peterborough. The newly constructed, 4,715 sq. ft. freestanding store is on the southwest corner of Lansdowne St. W. and The Parkway (995 Lansdowne St. W.), in a highly visible location. Since first opening its doors in 1984, Mastermind has become Canada’s largest specialty toy and children’s books retailer with locations across five provinces and further expansion plans to be announced in the upcoming weeks.

Mastermind Toys is a fun and unique shopping destination, offering a well-curated selection of the best specialty toys and books, plus first-to-market items at a variety of price points. In business over 30 years, Mastermind was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience.

Both in-store and online ( mastermindtoys.com), Mastermind carries an exceptional mix of over 10,000 unique items from leading toy brands including the Hansa line of life-size and life-like plush animals; the fashion-forward line of Our Generation Dolls; and the newest selection of LEGO and PLAYMOBIL. Cool construction toys by Meccano; craft kits by ALEX and Creativity for Kids; and awesome science kits like Snap Circuits reflect the premium assortment of toys, puzzles, games, and over 4,000 children’s books that customers will find at this specialty toy retailer.

“Mastermind’s 50th store is monumental for the company, and our team is very excited to finally bring the Mastermind Toys shopping experience to Peterborough, and to toy lovers in the Kawarthas and surrounding areas,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “We look forward to connecting with customers in this vibrant community and providing them with a fun and convenient destination to access the best specialty toys and children’s books.”

Every aspect of a Mastermind store is designed to create an exciting and convenient shopping experience for the customer. Mastermind Toys Peterborough offers a bright, warm and colourful atmosphere that is characteristic of all Mastermind toy stores. Signature services include free gift wrapping on all in-store purchases, and a variety of creative, value-added promotions that customers have come to know and appreciate. Merchandise displays are fun and accessible providing customers, and their little ones, with the opportunity to touch and explore. All of these features are complemented by a local team of knowledgeable, friendly and experienced hands-on toy experts.

Hours of Operation: Monday to Friday: 9:30am to 9pm, Saturday: 9:30am to 6pm, and Sunday: 11am to 5pm.

Grand Opening celebrations are May 4-May 7/17 featuring special discounts, in-store promotions, loot bags, yummy treats, plus a visit from a Hatchimal. Visit  mastermindtoys.com for details.

KEEP UP TO DATE ON SOCIAL MEDIA:

Facebook

Twitter   #mastermindtoys 

YouTube

Instagram

Pinterest

ABOUT MASTERMIND TOYS

Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 50 locations in Southern, Southwestern and Eastern, ON; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, AB; Langley, Coquitlam and Abbotsford, BC; Winnipeg, MB; Saskatoon and Regina, SK. The company was started in 1984 by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online, Mastermind is the ultimate toy shopping destination, the perfect place to find the right toy or book for any occasion. Mastermind carries an unparalleled selection of over 10,000 unique, educational and fun toys, books, games, arts and crafts, puzzles and science kits offering exceptional customer service and complimentary in-store gift wrapping. Visit  mastermindtoys.com

Mastermind Has Your Summer Toys Forecast

Get Ready For A Slimy, Splashy, Fidget-Free Season!

Toronto, ON - April 05, 2017

Sizzling Summer Highlights Include: Kid Kicks with Wheels, Inflatable Unicorns, Fidget Toys, Fingerling Baby Monkeys, Slime Labs and Paranormal Play

This summer get ready to glide outside with super cool scooters and kid kicks with wheels! Or play on a rainy day with Ghostbusters sets, Fingerling Baby Monkeys, Fidget Toys and gross and gooey slime and putty! The experts at Mastermind Toys, Canada’s largest specialty toy retailer, have assembled their Top 24 toy list to reveal what’s new and next in summer fun. Whether you are at the park, in the backyard, by the pool, or indoors, the carefully curated play list features 24 hand-picked toys to keep kids of all ages active and entertained all summer long. All items will be available at Mastermind’s 49 stores and www.mastermindtoys.com later this spring.

ROCKIN’ ROLLING RIDES

HEELYS ($99-$109.99), AGES 5+

Kid Kicks with Wheels: Heelys, the original, two-in-one shoe are back with improved design and wicked style! With removable wheels, your kids can walk or roll, the choice is theirs. The double wheel design is for those just starting out with Heely’s for the first time. The second wheel offers more stability for learning. Comes in six cool styles!

SPORTER SCOOTERS ($79.99/$99.99), AGES 5+/8+ MASTERMIND TOYS EXCLUSIVE

No pushing, no pedals, no limits! Just move from side to side and away they go! The Sporter Scooter folds quickly for easy storage and features padded handgrips and long lasting super-casted wheels for a smooth, comfortable ride.

AWESOME BIKE & SCOOTER ACCESSORIES

MINI HORNIT ($26.99), AGES 3+

The Mini Hornit is the ultimate lights and sound effects accessory for children’s bikes and scooters. Loaded with 25 sounds and white and green lights, your child’s imagination will run wild!

BOXKET ($24.99), AGES 3+

A new, colourful and durable scooter and bike accessory for both boys and girls to carry their favourite things with them when they are out and about. Available in assorted funky colours.

MICRO SCOOTER RIBBONS MULTI-COLOUR ($18.99), AGES 3+

Fluttering, bright, multi -colour neon satin fabric ribbons for scooters are designed to fit all Mini Micro, Maxi Micro or G-Bike balance bike handle grips. A perfect way to individualize your youngster’s scooter.  No tools required!

ACTIVE, OUTDOOR & HIGH IN THE SKY PLAY

STIKBALL WITH 2 MITTS ($24.99), AGES 6+ MASTERMIND TOYS EXCLUSIVE

Part catch, part splat! Using two Stikball mitts, toss around this sticky, squishy ball for ultimate splat-isfaction.

STIKBALL SINGLES ($8.99), AGES 5+

Sticks and splats to any smooth surface!

GIANT JUMBLING TOWER ($99.99), AGES 6+

Stack the 51 natural wood blocks into a giant tower that rises almost three feet high! Take turns pulling out the blocks, one by one, until the tower comes tumbling in this fun Jenga-style game.

SIDEWALK PAINT SPRAYER ($19.99), AGES 6+

Creative, next level, kid-powered outdoor spray art - no batteries required! The Sidewalk Paint Sprayer easily colours on most outdoor surfaces - think sidewalk or driveway - and is refillable.

BOUNTY HUNTER JUNIOR TARGET I.D. ($119.99), AGES 6+

Mini treasure hunters will have hours of fun! This powerful and easy-to-use metal detector for kids lets them know what’s buried before they dig, and how deep the buried treasure actually is. The detector emits different tones depending on the type of metal detected, and with a simple press of a button unwanted items can be eliminated. With no assembly required, the battery-operated Junior Target I.D. is adjustable to accommodate different heights.

E-Z GRIP® SLAM ‘N BOUNCE ($22.99), AGES 5+

Take their tennis game off-court with lightweight paddles and a soft E-Z Grip® ball that bounces high on almost any surface! Perfect play for the beach, park or driveway!

KIT A PULT ($34.99), AGES 10+

Launch it! Fly it! Kite-A-Pult is two toys in one! This self-launching kite system puts the power of flight in your little one’s hands. It can also be played with as a glider that launches and transforms in the same way!

PREMIER KITES BLACK SKELETON KITE ($49.99), AGES 5+

Created by a master kite designer, this spectacular, oversized skeleton kite is a stunning aerial wonder! This "full body" kite is easy to fly in winds from 6 to 17 mph.

REACTORZ LIGHT-UP SPORT TOYS ($14.99-$29.99), AGES 5+

When the sun goes down, the fun comes up with COOP Reactorz! Designed with Reactive Light Technology, the Reactorz emit a burst of light with every touch, tap, throw or kick. Choose from a Light-Up Soccer Ball, Frisbee Disc or Micro Football.

SPLASHY & BUBBLY TOYS

GIANT INFLATABLES POOL FLOATS ($17.99), AGES 9+

Enjoy these cool and colourful giant inflatable pool floats …at an awesome price! Available in assorted styles: Cupcake, Dinosaur, Donut, Flamingo, Giraffe, Rubber Duck, Swan, and Unicorn.

ZOOM-A-RAY ($20.99), AGES 5+

The Zoom-A-Ray dive toy is a kid-powered underwater glider with amazing hydrodynamic action! Simply submerge Zoom-A-Ray under water and let it fly. The unique design allows the pool toy to glide swiftly through the water and shoot to the surface all on its own.

FUBBLES MONSTER BUBBLE WAND ($9.99), AGES 3+

Blow MONSTER bubbles with the Fubbles Monster Bubble Maker. Inflate the dip tray, pour in a capful of included Premium Bubble Solution and fill to line with water. Dip the wand in and wave through the air for MONSTER bubbles!

BUBBLE ‘N GO MOWER ($24.99), AGES 2+

The Bubble ‘N Go Mower will keep bubbles blowing for a whole lot of mowing! Features a moving throttle, mechanical gear sounds and all-terrain tires allowing kids to mow indoors and out.

INDOOR/RAINY DAY PLAY

TALKIE VOICE MESSAGING ($79.99), AGES 3+

Toymail Talkies is a simple and screen-free way for kids to chat back and forth with parent-approved friends and family using a plush toy with unique communication technology. Kids as young as three can send voice messages just by pushing a button. Works with free Toymail app for IOS/Android/Kindle and Talkie-to-Talkie, too! Comes in three styles: Bitsy the Bat, Gory the Shark, and Hank the Dino.

PLAYMOBIL GHOSTBUSTERS SETS

Paranormal play is in this summer with the launch of Playmobil’s Ghostbusters sets.

FIREHOUSE ($99.99), AGES 6+

Something strange in your neighborhood? Call the Ghostbusters Firehouse! Here you will find Spengler mixing up his current ghost-fighting mixture in the lab, Stantz keeping a close watch on the Library Ghost, and Janine answering all your ghostbusting calls. This set is packed with plenty of accessories for hunting down ghosts!

GHOSTBUSTERS ECTO-1 ($59.99), AGES 6+

Speed through the city in the iconic Ecto-1! This legendary action vehicle has plenty of space for proton packs and ghost traps thanks to the detachable roof. With original sounds and functioning lights, this vehicle is set for ghostbusting action. Set also includes Ghostbusters Winston Zeddemore and Janine Melnitz in their official uniforms with two detachable proton packs and proton lasers, ghost trap and other accessories.

OUR GENERATION ROW YOUR BOAT SET ($119.99), AGES 5+

Get set to row the day away with all the authentic accessories needed for a day at sea including a boat, life jacket, blanket, pillows, paddles, buoys on a rope, anchor and life preserver with rope, string of functioning lights, fishing rod, message in a bottle, picnic basket and much more. Dolls and outfits sold separately.

FINGERLINGS BABY MONKEYS ($19.99), AGES 6+

Fingerlings are adorable animals that love to grab on things - especially fingers! They know when they are being touched, talked to, and even hung upside down! These pets come to life with over 50 animations to let you know how they feel. Little ones will fall in love with these silly critters and their realistic monkey sounds, cute blinking eyes and head turns. Swing them, pet them and kiss them …they can even be rocked to sleep!

L.O.L. SURPRISE! DOLL SERIES 1 ($14.99), AGES 6+

Unwrap the ball to find the L.O.L. Surprise! Doll. This fun, new collectible offers seven layers of teeny, tiny surprises, with each layer unveiling a hint of which L.O.L. doll your child is going to get! Feed or bathe the doll for an additional water surprise!

MEGA MOJI BALLS ($19.99), AGES 2+

Perfect for a game of oversize indoor soccer or just tossing around your room. The soft, plushy texture makes it super-cuddly! The Mega Moji Ball inflates easily – keep it softer for toddler play and snuggling, or pump it up for maximum playground bounce! Available in Pink or Yellow.

GROSS & GOOEY

PUTTY PALLOOZA

This summer will be sticky with all kinds of Putty play options!

MAGNETIC PUTTY PEEPS ($11.99), AGES 8+

The putty with personality! Putty Peeps uses silicon technology to create amazing non-sticky putty that’s both a solid and a liquid with NO MESS! Shape it, twist it, snap it, stretch it, and tear it! Each tin contains 65 grams of magnetic putty that can be stretched and pulled! Use the wand to attract and shape the putty without even touching it.

CRAZY AARON LIQUID GLASS ($19.99), AGES 5+

So clear you'll think the tin is empty! Liquid Glass Thinking Putty develops a cloudy appearance when played with that fades back to crystal clarity after some time. Unlike other Thinking Putties, it will flow completely into a puddle on its own. Great for embedding objects like coins, action figures, and more!

CRAYOLA GLOW IN THE DARK SILLY PUTTY ($1.99), AGES 4+

A fun twist to the original classic, this glow-in-the-dark putty has all the fun features of Original Silly Putty: stretch it, bounce it, break it and change it. Comes in assorted colours.

SMARTLAB IT’S ALIVE SLIME LAB ($34.99), AGES 8+

Measure, mix, and concoct icky-sticky goo like a real mad scientist with this one-of-a-kind laboratory kit. The motorized Slime-O-Nator makes the slimy concoctions appear to grow, dance, and mutate. Includes a lab book with 20 slippery activities that teach the science behind the fun.

FIDGET TOYS

Portable and lightweight, these hand-held toys are designed to help focus attention, increase creativity and keep fidgeting fingers occupied.

SPINNING WIDGET ($14.99), AGES 6+

Flip. Spin. Repeat. Give it a flick and watch it spin for stress and anxiety relief.

FIDGET WIDGET ($14.99), AGES 6+

Fidget Widget is a cube where each of the six sides features something to fidget with: Flip, Glide, Click, Spin, Roll, Breathe.

TANGLE BRAINTOOLS IMAGINE ($8.99), AGES 4+

Introducing the Tangle BrainTools Imagine! With latex-free rubberized and textured bumps, the Imagine is perfect for fidgeting anytime, anywhere! With its bright and vibrant new colours, the Imagine is the latest addition to the Tangle family of fun fidget toys!

LOOPEEZ ($4.99), AGES 5+

Loopeez are easy and fun to manipulate! The curved pieces are molded to fit perfectly in one hand or two. Endlessly flip the plastic pieces around the dual axes of the rings to quietly improve the sensory experience and sharpen your little one’s focus.

THUMB CHUCKS ($8.99), AGES 5+

Control the Roll with Thumb Chucks, a skilled toy that can create endless trick combos. Thumb Chucks are composed of two high-bounce balls connected by a special belt that kids can practise anywhere, at any time.

For an interview with a Mastermind toy expert, or for hi-res images, contact Beth Merrick / ZAZOU Communications, beth@zazoupr.com /416-654-9881.

Note: items listed subject to availability, prices subject to change.

KEEP UP TO DATE ON SOCIAL MEDIA:

Facebook

Twitter  #MastermindToys

YouTube

Instagram

Pinterest

ABOUT MASTERMIND TOYS

Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s book retailer with 49 locations in Southern, Southwestern and Eastern, ON; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, AB; Langley, Coquitlam, Abbotsford, and Tsawwassen, BC; Winnipeg, MB; Saskatoon and Regina, SK. The company was started in 1984 by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online, Mastermind is the ultimate toy shopping destination, the perfect place to find the right toy or book for any occasion. Mastermind carries an unparalleled selection of over 10,000 unique, educational and fun toys, books, games, arts and crafts, puzzles and science kits offering exceptional customer service and complimentary in-store gift wrapping. Visit www.mastermindtoys.com.

This February, Mastermind Toys opens first Lethbridge location

Canada’s Largest Specialty Toy Retailer Unwraps 49th Store

Lethbridge, AB - January 17, 2017

More fun and games are coming to Lethbridge in 2017! Mastermind Toys, Canada’s largest specialty toy and children’s book retailer, has announced the opening of its first store in Lethbridge. The final stages of construction are underway on the 4,574 sq. ft. store, conveniently located at Centre Village Mall (1250 2 Avenue A North). Scheduled to open in early February, this marks Mastermind’s 49th location, and the company’s 11th store in Alberta.

Mastermind Toys offers a well-curated selection of the best specialty toy brands and first to market items at a variety of price points. In business over 30 years selling toys and books to Canadians, Mastermind was founded by brothers Andy and Jon Levy, who wanted to offer shoppers a classic toy store experience. Both in-store and online ( mastermindtoys.com), Mastermind carries an exceptional mix of over 10,000 unique items from leading brands including the Hansa line of life-size and lifelike plush animals; the fashion-forward line of Our Generation Dolls; and the newest selection of LEGO and PLAYMOBIL. Cool construction toys by Meccano; craft kits by ALEX and Creativity for Kids; and awesome science kits like Snap Circuits reflect the premium assortment of toys, puzzles, games, and over 4,000 children’s books that customers will find at this specialty toy retailer.

“As we continue to expand our store base in Western Canada, we are very excited to bring the Mastermind experience to Lethbridge,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “We look forward to introducing new customers to an unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun, energetic and friendly shopping environment.”

Mastermind Lethbridge will reflect the Mastermind brand’s retail concept offering a bright, warm and colourful atmosphere that is characteristic of all Mastermind toy stores. Signature services that enhance the Mastermind shopping experience include free gift wrapping on all in-store purchases and a variety of creative, value-added promotions that Mastermind customers have come to know and appreciate. All of these features will be complemented by a team of knowledgeable, friendly and experienced, hands-on toy experts.

Hours of Operation: Monday to Friday 9:30am - 9pm, Saturday 9:30am - 6pm, and Sunday 10am -5pm.

Grand Opening celebrations for Mastermind Lethbridge are scheduled for February 23-26/17 featuring special in-store promotions, loot bags, yummy treats, plus a visit from Paw Patrol’s Chase. Visit  mastermindtoys.com for details.

SOCIAL MEDIA LINKS:

Facebook

Twitter   #mastermindtoys 

YouTube

Instagram

ABOUT MASTERMIND TOYS

Celebrating its 33rd year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s book retailer with 49 locations in Southern, Southwestern and Eastern, ON; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, AB; Langley, Coquitlam and Abbotsford, BC; Winnipeg, MB; Saskatoon and Regina, SK. The company was started in 1984 by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online, Mastermind is the ultimate toy shopping destination, the perfect place to find the right toy or book for any occasion. Mastermind carries an unparalleled selection of over 10,000 unique, educational and fun toys, books, games, arts and crafts, puzzles and science kits offering exceptional customer service and complimentary in-store gift wrapping. Visit mastermindtoys.com

2016 Press Releases

Mastermind Toys is holiday and wrap ready! WARNING: prepare to be wowed!

Canada’s Top Toy Experts Unwrap This Season’s Fun Favourites List! #SoMuchWow

Toronto, ON - October 25, 2016

This Holiday Season, prepare to be wowed! The toy-buying team at Mastermind Toys, Canada’s largest specialty toy and children’s books retailer, have been busy flying, building, bouncing, squeezing, pushing, pulling, playing and evaluating thousands of items over the past year to uncover the very best toys for kids ranging in age from newborn to 12+ years. Over 375 awesome toys, representing 121 specialty toy brands, will be featured in Mastermind’s 2016 Holiday Gift Guide, an informative and useful resource to help guide shoppers through the upcoming season.

The digital version of the holiday gift guide goes live October 26th at  mastermindtoys.com and can be browsed here mastermindgiftguide.com. The print version drops the first week of November across Canada. All items will be available online and at Mastermind’s 48 locations in five provinces: Ontario, Manitoba, Saskatchewan, Alberta and British Columbia. Mastermind Toys always offers free gift wrapping on all in-store purchases and personalized gift tags for online orders.

“This season, customers can expect more variety, innovation and creativity than ever before with toys like Hatchimals, a Hydraulic Robot Arm Kit, a fantastic Magic Table Set, an Inflatable Donut Snow Tube, and a cool 3D Printing Pen,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “Our toy-buying team has carefully selected an exceptional mix of toys, including numerous Mastermind exclusive items, providing unlimited options to select the perfect present for every kind of kid on your list.”

Mastermind’s annual holiday fundraising campaign will provide customers with numerous options to help raise money for the WE charity. Both in-store and online, Mastermind shoppers can purchase from an assortment of $10 Rafikis (decorative bracelets), and/or a $2 decorative gift tag to top of their wrapped present. Additionally, proceeds from the purchase of select toys featured in the Gift Guide will be directed to local and global initiatives for children’s education through WE Charity.

For some insider toy intel, Mastermind has created a Fun Favourites list featuring some great gift ideas from this year’s Holiday Gift Guide.

NEWBORN – 3 YEARS

EDWIN THE DUCK ($129.99), AGES NEWBORN+

Edwin is no ordinary duck! Edwin is a Bluetooth® speaker and app-connected smart toy who guides children through an animated world of stories, songs and educational games with sound and motion-based interaction. Edwin is waterproof, floats, plays bath time songs, and can take the temperature of the water. At bedtime, Edwin joins your child with his onboard lullabies, sleep sounds, night light and sleep timer.

BUGGLY WUGGLY RIDE-ON WITH LIGHT AND SOUND ($49.99), AGES 12M+

Places to go, people to see, it’s good to have a reliable ride with a comfy ergonomic seat. Two squeaky horns light up. With a little help from a bug-eyed friend, this is a great ride even for new walkers.

4-6 YEARS

LET’S DECORATE A CARDBOARD SUBMARINE ($34.99), AGES 4+

Use your own crayons, markers and paint to create your own easy to assemble, friendly looking submarine. It’s not just a work of art; you can play inside this sturdy cardboard submarine too! Perfect for an individual or a fun group activity! Art supplies sold separately.

CATCH THE FOX GAME ($34.99), AGES 4+

Watch out! The fox has gotten into the chicken coop again! He collects the chickens in his pockets but if he picks up too many…WHAM! His pants disappear and the chickens scatter. The player to put the most chickens back into the coop wins!

3-IN-1 TENT AND TUNNEL SET ($49.99), AGES 4+ MASTERMIND EXCLUSIVE

This clever three-in-one play set takes just minutes to assemble. Connect the tunnel to the tent and teepee to make a fortress of fun, or separate the sections for three unique ways to play! Durable, easy-clean nylon and Velcro construction stands up to kid-powered play. Pack everything away neatly in the convenient carry-bag.

PAW PATROL ZOOMER MARSHALL ($99.99), AGES 4+

Paw Patrol Zooming Marshall is an interactive pup who responds to touch and movement. He moves on his own and has a real Paw Patrol look and sounds!

LIGHT UP SNO MAN KIT ($24.99), AGES 5+

Bring your frosty friend to life with the Light Up Sno Man kit. Your snowman will have fun at night when his eyes, nose, heart and buttons light up. Hat included!

IGLOO-MANIA GAME ($29.99), AGES 5+

Take turns removing the igloo’s blocks using your ice pick. The player with the fewest points at the end of the game is the winner! Be careful not to knock the whole igloo down!

6-8 YEARS

KID DARTS SAFETY TIP DART BOARD ($24.99), AGES 6+ MASTERMIND EXCLUSIVE

This dart game provides entertainment for the whole family. The board can be hung on any wall without fear of damaging it. The darts feature a special safety-tip that ensures a hole-free wall, and no fear of injuries.

REMOTE CONTROL WEB ATTACK TARANTULA ($44.99), AGES 6+

Control your very own creepy crawler with the remote-control Web Blasting Tarantula. With a realistic furry texture and lifelike crawling action, this terrifying critter will be sure to scare anyone in its path. This tarantula can shoot and retract its own web, catching its next victim.

LIMBO HOP GAME ($49.99), AGES 6+

LimboHop is a fun and active game that gets kids (and adults) moving! LimboHop challenges you to limbo under or hop over the sweeper, flicking the score tabs as you go. The individual or team with the most score tabs at the end wins! LimboHop features three player modes for single, double or multi player fun. LimboHop offers out-of-the-box play with no batteries required and packs away for simple storage.

FANTASMA MAGIC TABLE SET ($59.99), AGES 6+

This deluxe wooden table doubles as a carrying case for over 150 great tricks! Magic is the perfect gift for any child, it aids the development of hand to eye coordination, improves presentation skills and helps build a child's confidence. This kit comes with an instructional Book of Secrets to help you learn and perform the tricks.

PREST-O CHANGE-O COSTUME SET ($29.99), AGES 6+

This great set includes everything a beginning magician could need! 15+ tricks endorsed by the International Brotherhood Of Magicians! Includes a magical top hat that appears from nowhere then magically produces any small item; a cape that includes a magical secret of its own; a floating magic wand; colour-changing silks, a bonus set of magic cards and more!

CODE AND GO ROBOT MOUSE ACTIVITY SET ($79.99), AGES 6+

Kid Coding is cool… and the race is on to build hands-on coding skills! Build your maze, and then use the coding cards to create a step-by-step path for Colby, the Programmable Robot Mouse. Program the sequence of steps, and then watch Colby race to find the cheese!

HATCHIMALS ELECTRONIC HATCHING FRIEND PENGUALAS or DRAGGLES ($89.99), AGES 6+

Hatchimals are interactive magical creatures inside eggs! Who’s inside? It’s a surprise! Care for them and they will hatch themselves with your help. Teach yours to walk, talk, play games and more as you raise them through multiple stages.

OSMO GENIUS KIT ($129.99), AGES 6+

Osmo is an award-winning game system that will change the way your child interacts with the iPad by opening it up to hands-on play. It allows children to explore science, math, art, and more! Includes five free game apps from the App Store?Tangram, Newton, Words, Masterpiece, and Numbers.

OSMO CODING ($69.99), AGES 6+

Includes coding blocks and free game app from the App store. Osmo game system sold separately.

8+ YEARS

CIRCUIT SCRIBE THE BASIC KIT ($59.99), AGES 8+

Get ready to doodle, snap, create! Circuit Scribe is a rollerball pen that writes with non-toxic conductive silver ink. It makes creating circuits as easy as doodling! The Basic Kit contains a Circuit Scribe pen, six modules, a 9V Battery and other accessories to improve your circuit drawing experiences. Explore basic circuit concepts like conductivity and work up to creating a touch-sensitive circuit using the NPN transistor.

3DOODLER START 3D PRINTING PEN ($79.99), AGES 8+

The 3Doodler Start is the latest generation of the world’s first and best-selling 3D printing pen. Compact and easy to use, it extrudes heated plastic that cools almost instantly into a solid, stable structure. The possibilities are endless with this versatile 3D pen.

KLASK GAME ($79.99), AGES 8+

Direct from Denmark comes the lively game of Klask! Combining the best parts of Foosball and Air Hockey, players must use the magnetic handle on the bottom of the board to control their playing piece on top of the board, and hit the ball into their opponent's goal.

SNAP CIRCUITS 3D ILLUMINATION ($84.99), AGES 8+

The NEW Snap Circuits 3D Illumination takes Snap Circuits to a whole new dimension… UP…OUT…OVER…with over 150 projects, utilizing 50 parts and unique stabilizers for building amazing 3D Snap Circuits projects and structures.

MECCANO® MECCASAUR INTERACTIVE ROBOT ($159.99), AGES 8+

From the makers of Meccanoid comes the new Meccano Meccasaur - a three-foot-long, walking, roaring, programmable dinosaur that you build yourself!

INFLATABLE DONUT SNOW TUBE PINK, BLUE, OR CHOCOLATE ($24.99), AGES 9+

Slide down the hill in style with the Snow Donut inflatables! Vibrant colours and durable construction makes for a seriously sweet ride. Comes in Pink, Blue, and Chocolate.

HYDRAULIC ROBOT ARM KIT ($59.99), AGES 10+

This kit is a great way to learn about robotics, levers and simple machines, fluid dynamics, engineering, invention, as well as design and technology. It’s a cool, 3-dimensional model that grabs, lifts items horizontally, and can even turn!

LEGO® TECHNIC BUCKET WHEEL EXCAVATOR ($329.99), AGES 12+

Enjoy building and operating this massive 2-in-1 Bucket Wheel Excavator, the largest LEGO® Technic set to date! This awesome, meticulously detailed reproduction of a real-life mining excavator comes with an array of authentic features and functions, including hand-railed walkways, huge tracks and a detailed cab. Switch on the included Power Functions motor and you can activate the conveyor belts, rotate the massive superstructure and maneuver the colossal machine into position. Then activate the boom to lower the gigantic, digging bucket wheel and convey the mined material to the waiting mine truck. When you feel like another building challenge, rebuild it into a Mobile Aggregate Processing Plant.

To arrange an interview with a Mastermind toy expert, or for hi-res images,contact Beth Merrick /ZAZOU Communications, beth@zazoupr.com / 416-654-9881 /@zazoupr.

Note: items listed subject to availability, prices subject to change.

SOCIAL MEDIA LINKS:

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Twitter   #mastermindtoys  #MastermindToys #SoMuchWow

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ABOUT MASTERMIND TOYS

Celebrating its 31st year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s book retailer with 48 locations in Southern, Southwestern and Eastern, ON; Calgary, Edmonton, Red Deer, and Grande Prairie, AB; Langley, Coquitlam, Abbotsford and Tsawwassen, BC; Winnipeg, MB; Saskatoon and Regina, SK. The company was started in 1984 by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online, Mastermind is the ultimate toy shopping destination, the perfect place to find the right toy or book for any occasion. Mastermind carries an unparalleled selection of over 10,000 unique, educational and fun toys, books, games, arts and crafts, puzzles and science kits offering exceptional customer service and complimentary in-store gift wrapping. Visit  mastermindtoys.com

Mastermind Toys Has The Summer Scoop

Hot 25 Toy List Revealed!

Toronto, ON - April 06, 2016

Splashy Summer Lineup Includes: Space Scooters, Inflatable Donuts, Edible Bubbles,

Wet Head Roulette, Cool Kites & DIY Crafts
#MMBestSummerEver

Need help keeping your kids active, entertained and engaged this summer?  Mastermind Toys has the summer scoop on the latest and greatest in toys for the funnest (and sunniest) season of the year. Canada’s largest specialty toy retailer today released its Hot 25 Toy List, providing parents with an abundance of ideas in a variety of categories: Smooth & Stylish Rides, Backyard & Park Adventure, Summer Splash and DIY Crafts/Rainy Day Play. All items will be available at Mastermind’s 45 Canadian locations and mastermindtoys.com.

“Whatever the weather, Mastermind Toys has kids covered this summer,” said Jon Levy, Chief Merchant, Co-Founder and CEO, Mastermind Toys.  “From space scooters, edible bubbles and giant pool inflatables, to cool crafts and clever games, our toy-buying team has compiled an awesome list of summer toys to keep parents well-equipped for rainy day or outdoor play.”

Active & Outdoor

1.  THE ORIGINAL SPACE SCOOTER

Designers in the Netherlands - people who know their two-wheeled transportation -named it the "Space Scooter" because it gives the rider the sensation of walking in space! Perfect for energetic riders who want to get there faster - and in serious style.

      • THE ORIGINAL SPACE SCOOTER JR. X360 ($159.99), AGES 4+
        Perfectly sized for younger riders just learning the movements to master the Space Scooter.  With both feet on the deck, rock back and forth to engage the drive chain and propel the scooter like a bicycle!
      • THE ORIGINAL SPACE SCOOTER  X580 ($199.99), AGES 7+
        A ride that’s out of this world! A hybrid scooter you can ride two ways: with one foot pushing off the ground like a traditional kick scooter OR with both feet on the deck, rocking back and forth to engage the drive chain and propel the scooter like a bicycle!

2.  KAZAM ALUMINUM BALANCE BIKE ($139.99), AGES 3+

Say goodbye to training wheels and skinned knees! Designed without pedals, the KaZAM Aluminum Balance Bike allows little riders to develop their balance before introducing pedaling, making the transition onto traditional bikes seamless. After all, it’s the balance that’s the hard part, pedaling is easy! Sit…Walk, Glide, Coast, Balance, KaZAM!

3.  GLOBBER MY FREE 4-IN-1 SCOOTER ($139.99), AGES 12m+

This revolutionary, stylish, and smooth scooter easily converts to suit your child’s size and ability from   ages 1 to 6.  Designed for the youngest riders, this 4-in-1 is ideal to develop balance and help your child learn to ride and master the scooter, with its low foot board, steering lock, height-adjustable handlebars and power-assisted steering. It can be fitted with a seat and transforms into a scooter/ balance bike for children from 15 months. Just add the stick/handle and Mom can guide or push her child on MY FREE from 12 months.

4.  RIPSURF ($169.99), AGES 8+

Designed in Southern California, the all new RipSurf’s patented design allows riders to carve and cut like a real surfboard, but on dry land! Riding on two high-performance caster wheels and an authentically styled polypropylene deck, this is one ride-on that’s ready to make waves!

Backyard & Park Adventure

5.  CANDYLICIOUS EDIBLE BUBBLES ($5.99), AGES 5+

The ultimate in bubble-blowing: edible bubbles! Blow ‘em, catch ‘em, eat ‘em! This amazing edible bubble solution contains no dyes, is non-toxic, and doesn’t stain. Have fun catching the flavoured bubbles on your tongue!

6.  FUBBLES BUBBLES FUBBLEZOOKA ($17.99), AGES 3+

Blast MEGA bubbles into the air with the Fubbles Fubblezooka!  Get ready for bubble battle with this  easy and fun motorized bubble blaster that blows tons of big bubbles!

7.  LITEHAWK CLICK MINI DRONE ($69.99), AGES 10+

It may be small, but CLICK is a huge deal! Easy to fly and small enough to fit in the palm of your hand - CLICK is able to easily capture video at 30fps (frames per second), that's broadcast standard! Thanks to adjustable flight modes, you can easily hover indoors for the perfect shot, or head outside and zip around the yard.

8.  DIGGIN’ MEGA ROCKET ($24.99), AGES 6+

Throw and catch over 100 feet with the Mega Rocket! It inflates to its full 6 feet in seconds. The foam fins are perfectly weighted for awesome aerodynamics. The rocket takes very little force to fly a long way. It’s super easy to throw and catch and perfect for park, pool or beach play.

9.  MEGA MESH INFLATABLE CLOTH BALL ($14.99), AGES 2+

A giant, inflatable, fabric soccer ball that’s fun for the whole family! With an enormous 20” diameter, and covered in a soft, mesh fabric, it’s a light, safe ball that’s awesome for throwing, catching, kicking, and playing!

10.  PREMIER KITES ($29.99-$69.99), Ages 4+

You’ll be blown away by the wide assortment of cool and colourful kites that’ll thrill the whole family on your next outdoor outing! From the classic diamond kite to the advanced stunt flyers, there is lots of choice for every age and skill level. Looking for something really special? The unique selection of novelty kites includes a 3D bi-plane, dancing skeleton and T.rex (just to name a few!).

11.  NIGHT FLYERS LIGHT-UP THROWING TOYS ($8.99-$11.99), AGES 6+

      • NIGHT FLYERS LIGHT-UP AIRBENDER ($8.99), AGES 6+
        Bring on the night with the Night Flyers Light Up Airbender! Grip one wing of the Airbender, aim, and release with a flick of the wrist (similar to a Frisbee). The soft body makes throwing and catching a breeze. It’s a great toy to play catch with, plus it also makes an amazing light show when thrown at dusk! The LED lights in the Airbender’s arms create wicked light effects as it spins.
      • NIGHT FLYERS LIGHT-UP AIRSTREAM  ($11.99), AGES 6+
        This fun throwing-toy doubles as your own personal light show. Whether you swing it like a slingshot from its long, flashy streamer or simply toss it like a football, it flies fast, straight, and smooth. Flip the switch and suddenly the whole streamer lights up bright for an amazing nighttime flight!

12.  BLITZBALL BAT & BALL SET ($19.99), AGES 6+

It’s the ultimate backyard baseball! With its unique design, Blitzball gives players more curving action, speed, and home run distance than any other plastic baseball! Weighing just under 1 oz. each, Blitzballs are safe enough for everyday backyard use. Great for players of all skill levels.

Summer Splash

13.  BUNCH O BALLOONS WITH LAUNCHER ($25.99), AGES 6+

Bring your water balloon fights to the next level with Bunch O Balloons: the hose attachment with 37 pre-connected balloons that automatically tie themselves off once filled!  It’s simple for kids to prepare tons of water balloons in no time at all.  And thanks to the launcher, you can throw water balloons farther than ever – up to 60 ft.!

14.  WET HEAD WATER ROULETTE GAME ($26.99), AGES 4+

A fun way to cool off in the sun! Give it a spin, pull a pin… Will you be the next Wet Head, or the last player left dry? Fill Wet Head with cold water, strap on the hat, give it a spin and pull a pin! This game is full of excitement and suspense because someone is bound to get wet.

15.  POOL INFLATABLES ($14.99), AGES 9+

Create a real splash at your next pool party or beach trip with these incredible, well-priced giant, pool inflatables! Brightly coloured and super-trendy, you’ll want to have them all: popsicle, flamingo, and donut shapes available.

16.  HOVER CATCH SHOOTER ($14.99), AGES 3+

The Hover Catch Shooter is a swimming pool toy with three fun ways to play: shoot the water, shoot the ball, or hover the ball over the water stream!

17.  AQUA ROCKETS ($26.99), AGES 4+

T-minus 3-2-1 to fun! Aqua Rockets are totally cool kid-powered rocket toys for the swimming pool. Simply load the launcher with one of the foam rockets, slam the base into the pool, and watch the rockets fly up to 20 feet! Each pack includes a 17-inch rocket launcher and three soft foam rockets.

18.  MAX LIQUIDATOR HYDRO BLASTER DOUBLE DRENCHER ($21.99), AGES 6+

Maximize fun in the pool or yard with the Max Liquidator Double Drencher! This cool Hydro Blaster shoots two streams of water up to 30 ft.! The foam-covered, double-barreled drencher floats in the pool.

DIY Crafts/Rainy Day Play

19.  CREATIVITY FOR KIDS LIGHT MY BIKE BASKET KIT ($34.99), AGES 7+

Encourage creativity and some colourful, DIY fun with this Creativity for Kids Kit.  Create a felt flower bouquet with bright LED lights so you can cycle in style! Bring “petal power” to your bike with flowers that light up! Creatively arrange the flower bouquet on the bike basket and off you go.

20.  ORB FACTORY FUZZEEZ™ KITS ($16.99), AGES 6+

Make your own stuffy! Fuzzeez ™ combines a child’s love of stuffed animals and crafts. Each kit comes with a reusable mold to fill with colourful wool. Using the spray bottle, wet the wool, and press it down. Snap on the back of the mold, place it in the washer, and then dryer. Once dry, pop open the mold to reveal your brand new Fuzzeez ™ friend!  Make a dog, cat, or bear Fuzzeez™ (each sold separately).

21.  GEL-A-PEELS ($34.99–$44.99), AGES 8+

Design and create your own fashionable accessories with Gel-a-Peel. Just trace the templates, peel the gel design, and it's ready to wear and share! The Gel-a-Peel Deluxe Pack has the widest assortment of hot colours and design tips, so you can create accessories to match your individual style!

22.  BLOOMERS! VEGGIEPOPS! ($5.99), AGES 3+

Bloomers! VeggiePOPS! is a completely new and unique way to grow your vegetables – radish, carrot, cukes and more! Plant directly into the ground, add water, and watch as the VeggiePOP pops open and the seeds sprout in days.

23.  SWEET STOP ICE CREAM TRUCK ($199.99), AGES 3+

Fully equipped with waffle cones, popsicles, sundaes, syrup bottles, milkshakes, slushies, scoopers and more, the Our Generation ice cream truck feels so authentic! Press a button to hear the classic jingle, turn the steering wheel to engage the turning signals, and make sure your headlights are on to drive safely through the neighbourhood at dusk.

24.  MAZE RACERS ($49.99), AGES 8+
Players use magnetic walls and a good dose of creativity to build the most challenging maze that will leave their opponent scrambling to find their way out. Maze Racers is also a race against time, from the moment a player has finished their maze, the opponent is left with one minute to finish theirs. When time is up, both sides swap their maze boards and a furious race starts! By tilting their board, each player steers a ball through the maze as quick as they can to finish first.

25.  CODENAMES GAME ($34.99), AGES 14+

Two rival spymasters know the secret identities of 25 agents. Their teammates know the agents only by their codenames.  Two teams compete to see who can make contact with all of their agents first. Spymasters give one-word clues that can point to multiple words on the board. Their teammates try to guess words of the right colour while avoiding those that belong to the opposing team. And everyone wants to avoid the assassin.

To arrange an interview with a Mastermind toy expert or for hi-res images, contact Beth Merrick /ZAZOU Communications, beth@zazoupr.com / 416-654-9881 /@zazoupr.

Note: Items listed subject to availability, prices subject to change.

SOCIAL MEDIA LINKS:

Facebook

Twitter   #mastermindtoys  #MMBestSummerEver

YouTube

Instagram

ABOUT MASTERMIND TOYS
Celebrating  over 30 years in business, Mastermind Toys is Canada’s largest specialty toy and children’s book retailer with 45 locations in Southern, Southwestern and Eastern, ON; Calgary, Edmonton, Red Deer, and Grande Prairie, AB; Langley, Coquitlam and Abbotsford, BC and Winnipeg, MB. The company was started in 1984 by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience.  Both in-store and online, Mastermind is the ultimate toy shopping destination, the perfect place to find the right toy or book for any occasion.  Mastermind carries an unparalleled selection of over 10,000 unique, educational and fun toys, books, games, arts and crafts, puzzles and science kits offering exceptional customer service and complimentary in-store gift wrapping.  Visit mastermindtoys.com.