With 68 stores coast-to-coast, Mastermind Toys has grown into Canada’s Authority on Play: the nation’s biggest specialty toy and children’s book retailer. As a national store, we’re happy to support Canadian brands and authors and carry games and toys that are inspired by the beauty and diversity of our country!

As a toy company that started in Toronto, Ontario, naturally, we’re proud to feature a curated selection of toys and books that are made with love, right here in Canada.


High quality. Bright designs. Durable build. We’re thrilled to pieces to carry these detailed puzzles that are designed, drawn, tested and manufactured in Montreal, Quebec.

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Game on! Family classics are at your fingertips. We’re happy to work with this award-winning Canadian supplier that distributes and manufactures many favourite board games, card games, puzzles, and more.


Nobody knows Canadian seasons better than the people who live here. That’s only one reason why we love working with Millside Wagons, a Canadian-based manufacturer that builds innovative, durable products, like this summer wagon that converts into a winter sled for year-round fun.

Convertible Sleigh Wagon With Pneumatic Tires

Perfect for both summer and winter use, this classic wagon converts from durable tires to ski runners for easy pulling on snow.

Ages 3+

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Crafty Canada

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From renowned writers to up-and-coming authors, be sure to add these Canadian favourites to your home library.


Robert Munsch

We are proud to showcase many of Canada’s bestselling children’s stories in our stores! Be sure to check out these funny and imaginative books from Robert Munsch.

Robert Munsch

We are proud to showcase many of Canada’s bestselling children’s stories in our stores! Be sure to check out this funny and imaginative collection from Robert Munsch.


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*Offer valid until July 6, 2022, online and in-store while quantities last.


More northern stars


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Immerse yourself in the history, heritage, and culture of Indigenous Peoples through educational books and art.

Our Indigenous Stories collection is part of our Books That Give Back program. We’ll donate a portion of the proceeds from every book purchased in this collection to an organization that supports equity, diversity, and inclusion programs for kids here in Canada.


Sweetest Kulu

Celina Kalluk is an internationally acclaimed Inuit-Canadian throat singer, artist, educator, and author. Her debut book, Sweetest Kulu, is a lyrical lullaby imbued with traditional Inuit beliefs, describing the gifts bestowed upon a newborn baby by all the animals of the Arctic. Celina’s visually stunning book is infused with the Inuit values of love and respect for the land and its animal inhabitants.

Ages Newborns+

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Behind many of the brands that we carry are people that are passionate about bringing forth the style of the north. We’re honoured to share some home-grown success stories of select companies that help us curate speciality toys, games, and gifts for you and your family.



Joyce Keelan, a mom who set out to create pretend-play products, has spearheaded an award-winning line-up of toys, jewellery, and accessories to spark children’s creativity. Great Pretenders offers an adorable, designed-in-Canada selection to inspire families to engage in imaginative play in a special way.

Amazing ideas inspired by fun spun from three University of Western Ontario graduates who created the leading toy company Spin Master. While the Toronto office remains their global headquarters, they provide a lot of local love by partnering with stores like us.

Join us and celebrate the Battat company, a family-run business that began in Montreal, Quebec in 1968. Their dream of building award-winning children’s products is a reality today–and we couldn’t be happier to offer their line of toys that empower kids through imaginative play.

It’s always an honour to grow our assortment of toys and games with companies founded by parents who share a similar vision as ours. Much like us, Team Mobi also believes in inspiring creativity through the power of play.

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Play and learn about our great nation with Canada-themed toys, games, and books.


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Distinctly Canadian, hockey is a game that brings us all together.


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