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Alex

The name ALEX is synonymous with quality creative products that foster a child's personal expression and self-esteem. ALEX toys are designed to give kids the freedom to imagine and the confidence to create. Great art supplies abound in the ALEX art line - paints, brushes, crayons, markers, modeling clay, easels, tables. ALEX toys include lots of cool craft kits so your kids can make scrapbooks, ponchos and almost anything else they can imagine. ALEX doesn't stop there - there are imaginative play toys, puzzles, tumbling mats, bath toys and more!

 

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Ages 3 and up

This beautiful 15-piece tin tea set decorated with lovely pink dots is perfect for your child’s next pretend tea party!

Includes teapot with lid, 4 cups, 4 saucers, 4 plates, and a serving tray.

The name ALEX is synonymous with quality creative products that foster a child's personal expression and self-esteem. ALEX toys are designed to give kids the freedom to imagine and the confidence to create.

Measures approximately 16" wide by 12" long.

$19.99
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Our Price: $19.99   $9.99
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Ages 4 and up

Get your lunch ready to go, because you won’t want to wait to show off this great lunch bag! Design your bag by colouring in the kitty design on the front with the included permanent markers. It will be super colourful, and totally unique!

Featuring an insulated lining, and easy-to-clean interior.

Includes 1 lunch bag, and 5 permanent markers for decorating.

Bag measures approximately 9” tall, 3” wide, and 7.5” long.

$9.99
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Our Price:   $24.99
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Ages 8 and up

Sketch and paint your nails with 5 colours of 2-tip nail pens! Create long-lasting looks with professional grade polish. It's easy to create fab nail designs with colour-in-appliques - just peel, stick and fill in with the precision tipped pens. Add nail gems, too!

Includes: 135 nail gems, 49 colour-in-appliques, 5 Sketch It Nail Pens, nail file, and easy instructions.

$24.99
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Our Price:   $15.99
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Ages 8 and up

Transform your hair from plain to punk in minutes with vibrant metallic chalk pens. Apply pen colour on dry hair and these temporary streaks of hair colour are easily removed with shampoo. Once you’ve coloured your hair, just add beads! This fun Metallic Hair Chalk Salon includes all you need for a funky new hair style! The pens work on all hair colours. A fun activity for parties or girls night out (or in!)!

Includes: 5 washable metallic hair chalk pens, 24 beds, beading tool, comb, 24 hair elastics, and easy to follow instructions.

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Our Price:   $59.99
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Ages 8 and up

Be the ultimate chef! A super deluxe kit for your ultimate pretend kitchen. Cook up some fun with this colourful Ultimate Chef Set! Set includes everything needed for all your pretend baking needs!

Includes: 29-piece bakeware set, 4-piece cooking set, 13-piece porcelain tea set and 6-piece utensil rack set.

$59.99
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Ages 6 and up

Get nails that pop with sparkly colour and tasty looking designs with Sweet Glitter Nails. It's a nail salon in a box! Paint your nails, then add glitter and sweet stickers. Stick on the appliques and file to your nail shape. No drying time or smudging. You'll be party ready in a snap with this great look inspired by Dylan's Candy Bar! Or, bring the party to you when you invite friends over for nail salon fun.

Includes 4 colours of nail polish, 4 colours of glitter, 36 nail appliques, 53 mini nail stickers, nail file, brush and easy to follow instructions.

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Our Price:   $21.99
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Ages 6 and up

A Mastermind Toys exclusive!

Who doesn’t like taking “Selfies”? With over 355 pieces included like stickers, shapes, patterned paper, pens, glue, scissors and more, this kit comes with everything you need, just add your own Selfies! #Awesome

Includes: 40 page hard cover journal, 35 pre-cut shapes, 230 stickers, 4 precut envelopes, 1 pre-cut pocket, 2 gel pens, 30 notes, 50 sticky gems, washi tape roll, glue stick, and easy to follow instructions.

Journal measures approximately 9.25" tall x 7.25" wide.

$21.99
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Ages 6 and up

Colour your own treat tattoos for deliciously decorative fun! This Dylan's Candy Bar set, includes over 130 tattoo designs, including candy, ice cream, cupcakes, lollipops and more! Temporary tattoos easily transfer onto skin from transfer paper with a damp sponge. Once applied, use the glitter brush, colour markers and glittery gems to decorate your design any way you want. Tattoo designs come in 2 styles: full colour and colour your own!

Includes 136 tattoo designs, "gem" tattoo, 4 tattoo markers, glitter, brush, sponge and easy to follow instructions.

$19.99
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Ages 8 and up

Put the final touches on your outfit or just have fun with friends with Sparkle Tattoo Parlor! Temporary glitter tattoos are the latest fashion accessory. Use stencils again and again to create hearts, butterflies, flowers and more! Combine colours of glitter to create your own unique look.

Includes 4 x glitter 0.06 oz/ 4g (4 colours: gold, dark pink, green,blue), 12 stencils, brushes, tattoo glue 0.17 fl oz/ 5ml and easy to follow instructions.

$19.99
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Ages 7 and up

These 4 fashion-licious patterns are just waiting to be coloured in by you! Part of the new Dylan's Candy Bar Collection put together in conjunction with Ralph Lauren's daughter Dylan and Alex Toys, this Colour 4 Sweet Headbands kit comes with everything you need to decorate 4 satiny treat-themed headband sleeves!

Includes: 4 pre-printed headband sleeves, 6 brightly coloured permanent markers, 30 sticky gems and 1 plastic headband.

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Ages 6 and up

The sweetest way to keep your secrets safe! Decorate this lockable diary with 104 stickers and gems, as well as colourful ribbons, just how you want! Part of the new Dylan's Candy Bar Collection put together in conjunction with Ralph Lauren's daughter Dylan, the My Sweet Diary kit comes with everything you need to decorate your own candy-styled journal!

Includes: 1 spiral-bound hardcover diary containing 48 lined pages, lock with 2 keys, 104 stickers and gems, 15 ribbons, 1 marker, and easy instructions.

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Ages 3 and up

This adorable bunny is cuddly but she's missing something - some colour! Use the included 4 washable markers to decorate her and her outfit. Colour her in today, wash her tonight, and then can colour her all over again tomorrow! Includes machine washable plush rabbit with removable dress and 4 washable markers.

Measures approximately 11" wide x 16" high.

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Ages 3 and up

Little squirts will have a ball in the bath with a basketball net and 3 squirting balls! The suction cup rim with mesh net mounts easily to smooth surfaces for endless tub fun.

Hoop measures approximately 5.5" in diameter. Each ball measures approximately 2" in diameter.

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Ages 5 and up

Use this fun kit to create decorative boarders, patterns, and embellishments for your next art project. Make your creations even more special using the included brightly coloured sticky gems and pencil crayons! This box contains all the supplies you’ll need to make the most beautiful crafts, cards, and whatever your imagination can dream up!

Includes stamp roller, 2 stamp wheels, 8 wooden stamps, 30 sticky gems, 3-colour ink pad, and 5 coloured pencils.

Contains 47 pieces.

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Ages 8 and up

Paint, sketch, and sparkle on your nails with this Glitter Sketch It Nail Pens set. Each of the four glitter pens features a precision tip, brush, and glitter for tons of stylish possibilities.

Includes 4 pens, glitter, top coat, and nail brush.

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Ages 6 and up

Make homemade cards for any occasion with this kit from ALEX! With 250 pieces included, the possibilities are endless!

Includes 12 printed cards, 12 assorted envelopes, 101 stickers, 47 precut shapes, 30 sticky gems, 40 adhesive foam squares, twine cord (60”), 3 wooden stamps, stamp pad, 2 Washi tape rolls, glue stick, and instructions.

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Ages 8 and up

With the Glow Sketch It Nail Pens from Alex your nails will shine in the day and glow in the dark! Create fabulous nail designs with easy-to-follow directions.

Includes 5 nail pens (3 glow-in-the-dark colours, 1 black, 1 silver), and instructions.

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Our Price:   $11.99
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Ages 6 and up

The perfect kit to paint on your own real stretched canvas! This paint-a-canvas is a great gift for the budding artist in your life.

This package contains six 0.4oz tubes of acrylic paints, three 7 inch long paint brushes in different widths, and one 12x10 inch pre-printed canvas.

Canvas measures 12” tall, and 10” wide.

$11.99
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Ages 6 and up

Make a pretty scrapbook that can hold all the groovy memories, pictures and cut-outs that will bring a smile to your face. This set comes with 48 pages that you can fill up with your memories. Set contains acid-free paper and comes with 10 sheets of colourful papers. Set comes with a 48 page hardbound spiral scrapbook, 4 patterned and 6 solid papers, 333 stickers, frames and borders, 5 buttons, multi-coloured sequins, 2 ribbons, marker, stencil, zig zag scissors, fabric flower, glue stick and easy instructions.

Measures approximately 10" long x 10" wide.

$24.99
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Ages 8 and up

Add bright streaks of colour to your hair with Hair Chalk Salon from Alex! These cool hair chalk pens along with the metallic beads allow you to get creative with your hairstyles! Plus when you feel like changing up your style the streaks easily wash out! Add more colour to your style with this great kit!

Includes 5 washable hair chalk pens (5 colours: hot pink, purple, blue, green, orange), 24 metallic beads (3 colours: purple, pink, silver), beading tool, small comb, clear elastic hair ties, and easy instructions.

$15.99
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March 26, 2015

Whether you're enjoying the great outdoors, collecting cuddly plush bunnies, or flying colourful kites we've got all the toys and books you need to celebrate spring …

read more...

We’re now hiring staff for our brand new locations in South Edmonton Common and Red Deer!

Send resumes to employment@mastermindtoys.com


View all Employment Opportunities Here

 

We are thrilled to announce the opening of our fifth Alberta location.

Details Here

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