Membership has its Perks logo.
Join our FREE loyalty program now and get in on:
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Exclusive Discounts
Members-only deals on new + hot goodies in your Inbox all year round. Inspiring Educators enjoy even MORE discounts!
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Free Shipping Days
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Surprise Birthday Gifts for Kids
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Early Access to Sales
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Special in-Store Events
Score VIP invites to special events + seasonal early shopping hours.
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Free Loot-Bag Assembly
We Specialize in the Best Birthdays Ever!
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At Mastermind Toys we are ALL IN on birthdays – and our Perks members get the STAR treatment!
See Why
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FREE Birthday-Month Surprise
Each of the kids in your life will get to pick out a FREE surprise in-store during their birthday month (and YOU’LL find a valuable Birthday Perk and Gift Guide in your Inbox that month, too)!
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FREE Loot-Bag Assembly
We LOVE a party and we’ll help to make yours super-successful AND super-easy with FREE loot-bag assembly! You choose the loot OR leave it to us: all you need to do is pick ‘em up pre-party.
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FREE Expert Support
And we’re here to help you shop for EVERY birthday, all year round: our experts are always ready in-store or via live-chat to help you pick out the PERFECT gift – every time.
Frequently Asked Questions
Does it cost anything to join Perks?
No. Perks membership is FREE—there is no fee and no purchase necessary.
How do I change my contact info or update my profile?
You can do all of this through your Perks account on mastermindtoys.com. Sign in, then select “My Account.” Here you’ll be able to manage everything related to your account. You can also contact our customer service team for help. Here’s how to reach us:
  • Live chat with a team member here
  • Email us at perkshelp@mastermindtoys.com
  • Or, call us toll-free at 1.888.388.0000 ext. 2 (Monday through Friday, 9am to 5pm ET)
I signed up in-store, but didn’t receive an email from Mastermind Toys. What do I do?
Please contact our customer service team for help. Here’s how to reach us:
  • Live chat with a team member here
  • Email us at perkshelp@mastermindtoys.com
  • Or, call us toll-free at 1.888.388.0000 ext. 2 (Monday through Friday, 9am to 5pm ET)
Can I share my Perks account and offers with my best friend, mother, neighbour or Great-Uncle Aloysius?
Unfortunately, no. The Perks offers, promotions and rewards are members-only benefits and are non-transferable. However, we’re happy to introduce your family and friends to the Perks program so they can enjoy the benefits as well! It’s free to join and available to everyone.
How do early alerts work for new and limited-edition toys and books?
We will send Perks members messages about exclusive early access for stock of new or hard-to-get items that may be of interest. So be sure to opt-in to receive Perks emails and we’ll send you the details as soon as we have them!
How do exclusive offers work?
We offer our best offers to our Perks members! Be sure to opt-in to receive Perks emails and we’ll send you the details as soon as we have them!
How can I redeem my child’s birthday gift?
You’ll receive special instructions by email as each child’s birthday approaches!
What is your 2022 Holiday Play Guide Price Match Policy?

As a benefit exclusive to our Perks members, we offer price matching on all items included in our 2022 Holiday Play Guide when you visit us in-store! Please see conditions below:

  • In-Store Only.
  • Must be a Perks member to take advantage.
  • Valid on printed advertisements or digital flyers only. Advertisement must be presented before you buy or within 30 days of purchase, only during the effective date of the competitor’s advertisement and we will match that lower price.
    • Competitor clearance, close-outs, bankruptcies, limited quantity, free or bonus offers, BOGOs, brand and storewide sales, member only pricing, and special events (e.g., Boxing Day, Black Friday, Cyber Monday) are excluded from this offer.
    • To receive an adjustment after purchase, your original receipt must be presented as well.
  • Valid on any identical item in the 2022 Mastermind Toys Holiday Play Guide advertised at a lower price by a major competing retailer.
    • Item must be in stock and available at both Mastermind Toys and the competing retailer within Canada and must be priced in Canadian dollars.
  • Limit 2 per customer.
  • We determine the “Major Competing Retailers” solely at our discretion, listed below. Does not include third-party, marketplace, refurbished, or liquidation sellers.
    • Toys R Us/Babies R Us
    • Indigo
    • Walmart
    • Canadian Tire
    • Hudson’s Bay
    • Loblaws/Superstore/Shoppers Drug Mart
    • Best Buy
  • Details of offer may change at any time. Offer expires December 24, 2022.
What do I do to receive my Holiday Play Guide 2022 Price Match in-store?

To receive your Perks Exclusive price match on an item in our 2022 Holiday Play Guide before you purchase:

  • Present the item along with the competitor’s printed advertisement or digital flyer during the effective period of the advertisement and we will match the lower price
    • Advertised item must be identical (same model number, style, colour, & size)
    • Advertisement must be from one of the Major Competing Retailers listed in the Price Match Policy
    • Offer must be in Canadian dollars
    • Effective period must be indicated on advertisement

To receive your Perks Exclusive price match on an item in our 2022 Holiday Play Guide after your purchase, present your original receipt within 30 days of purchase along with the competitor’s advertisement during the effective period of the advertisement and we will match the lower price (above conditions apply).