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Brothers Andy and Jon Levy open Mastermind: The Educational Computer Store in Toronto in 1984. It’s a 300-square foot shop offering educational software to families excited about their new home computers. A second shop, Mastermind Educational is opened in 1985 with an expanded assortment of the very best toys, games and books. As Mastermind Educational quickly becomes the destination for birthday gifts, complimentary in-store gift-wrapping with our signature wrap, designed in house in Canada, is launched!
The 1990sOver the next decade, Mastermind Educational grows to a total of 10 locations across the greater Toronto area. Its reputation as a “smart little toy store” is built on two things: the Levy brothers’ insatiable curiosity and unfailing attention to feedback. Then and now, customer suggestions, requests and questions help to refine Mastermind Toys’ unparalleled selection.
In 1997 Mastermind Educational launches their first website - mastermindtoys.com - and welcomes customers from across Canada and the United States.
The 2000sIn 2005 Mastermind Educational reinvents their name – Mastermind Toys – and store locations with a fresh logo and colour scheme. The eleventh store is in the Greater Toronto Area is opened in 2007.
The 2010sMastermind Toys celebrates 25 years in business—and is ready to grow again. In partnership with Birch Hill Private Equity Partners, they will bring their top-quality selection and exceptional customer service to toy-lovers across Canada. Co-founder Andy Levy retires; Jon Levy stays on as CEO and CTB—that’s Chief Toy Buyer, of course. Over the next decade 57 new stores open across Canada and most importantly, Mastermind Toys continues to be proudly Canadian owned and operated.
In 2017, in its thirty-third year, Mastermind Toys celebrates with a brand-new website followed in 2018 by the ultra-convenient Reserve online, pick up in-store service and Mastermind Toys Perks, the company’s first-ever loyalty program. Members enjoy a wide range of benefits, from exclusive sales and promotions to personalized recommendations and a free birthday toys for kids.
In 2019, Jon Levy retires as CEO and CTB after an astounding 35 years and national expansion.
The 2020sSarah Jordan joins as CEO and sets a vision to amplify the brand as Canada’s Authority on Play, to be the leader in customer and employee experience, and to embark on a digital reinvention. A new way of online shopping is launched – Pick Up In-Store, allowing customers to place their purchase on our website and then either pick up in-store, or have their package delivered to their car at curbside. On the first Tuesday of each month, Mastermind Toys starts celebrating Grandparents with a special discount. The new Inspiring Educators program is also launched to recognize all the teachers, early childhood educators and daycare providers in Canada.
Mastermind Toys strengthens its partnerships with other leading Canadian brands including: the first branded pop-up digital store on Loblaw Marketplace; a partnership with the RBC Rewards program; and a surprise & delight program with MadeGood healthy snacks at curbside and in stores.
Sarah is CEO of Canada’s largest specialty toy and kids book store. She leads 68 stores coast to coast and online with 3,000 employees including our stores, head office and warehouse – bringing to life our authority on play, and creating a world class employee and customer experience.
Sarah is a passionate, energetic leader with a track record of delivering results while leading transformational change at organizations. Previously she was the Senior Vice President, Customer Experience and Omni Channel Strategy at Scotia Bank where she led the bank from #5 to #1 in customer experience ratings. She spent a decade with The Boston Consulting Group, where she advised Fortune 500 companies on large scale customer centric transformations and cultural change. Prior to joining BCG, Sarah worked with Accenture in Finland, Brazil and the United States. Sarah holds both an MBA and an Engineering degree from Queen’s University. She is a lecturer at the Smith School of Business at Queen’s University in the MBA program.
Favourite Mastermind Toy: Rosie Revere Engineer
What toy brand is my leadership style most like? Elenco snapcircuit. I build an electric, diverse team that can be assembled in new and innovative ways, that deliver transformational results and light up when they come together.
Michael oversees our Stores, People & Culture teams, playing a critical role in leading our employee and customer experiences.
Michael joined Mastermind Toys from adidas, where he held the title of Director of Retail Stores, leading the stores and field teams and back office operations, including training, real estate and business development. Prior to that, Michael was the VP of Operations at Indigo, helping them in their early days of omnichannel, revamping their store communications, and updating their processes as they made the shift from traditional bookstores into lifestyle retail. In the spirit of his varied career, Michael holds a BA and MA in English and Old English Literature, from York University.
Favourite Mastermind Toy: The Questioneers Picture Book Collection Book
If I were a toy I'd be: Play-Doh – it’s fun, colourful, flexible and supports all styles of creativity, from those who work in the finest detail to those who like to mash things together and see what happens.
Kieran leads Digital, IT, and Customer Experience.
Kieran joined Mastermind Toys from Four Seasons Hotels & Resorts, where she led CRM (Customer Relationship Management) working closely with Marketing, Operations and IT. Previously, Kieran led Service Recovery experience at United Airlines. Prior to that, she drove digital and large scale change programs as a consultant with PwC in the United States. Kieran holds an Economics degree from Harvard University.
Favourite Mastermind Toy: Magic Touch Piano
What toy brand is my leadership style most like? Magna Tiles - I provide inspiration and guidance to empower the team to use their creativity, take risks, and embrace failure. Serious but fun!
Frank most recently joined us from Loblaws, where he held the title of Sr. Director, Product Management, overseeing the private label development of Presidents Choice & No Name products across the center of store categories. Prior to that Frank spent a decade in Merchandising with Sobeys and Loblaws. As a Buyer, he was responsible for Frozen and Diary, ranging in revenues between $500M and $1B. Frank also brings experience in non-food from household products pet toys and accessories that were sourced and developed globally. His food portfolios had a blend of offshore and domestic products exposing him to the supply chain journey, from raw materials to freight logistics right down to delivery at store level.
Favourite Mastermind Toy: Mastermind Toys 150 Piece Wooden Building Bricks Set
At Mastermind Toys, we take play seriously—do you? We offer a corporate culture that’s both fun and focused, a competitive compensation package and an opportunity to learn and grow along with one of Canada’s premier brands.
To apply to any of our Corporate Postings, please email your resume to employment@mastermindtoys.com and indicate the job title in the subject line.
Mastermind Toys is all about spreading the news! Since we opened in 1984, we’ve been sharing our love of quality toys and books for children in our stores and now online at mastermindtoys.com. We’re proud to be Canada’s Authority on Play. Visit our newsroom regularly to see media releases and other exciting news.
For media requests or additional information, please contact: media@mastermindtoys.com
What the Supply Chain Crisis Means for Your Holiday Shopping
The Globe & Mail:Canadian retailers take to the skies to mitigate holiday supply chain woes
Cision: CTV News:Toy shortage encourages early holiday shopping
Retail Council of Canada: The Marilyn Dennis Show:Eight products to make life easier when going back to school and work
Toronto Star:Retailers bank on robust back-to-school shopping as students return to classrooms
Business Wire: Cityline:Throwback Tech Is Making A Comeback In A Big Way
Business Insider:Mastermind Toys, Canada's Authority on Play, Unveils its first ever Spring Play Guide
St. Joseph Communications:Today’s Parent names Mastermind Toys official Play Partner in new exclusive partnership
The Toy Book:How specialty stores can build high performing e-commerce experiences
BNN Bloomberg:We've already surpassed our online 2018 and 2019 Q4 sales: Mastermind Toys CEO
Toy World:People of Play unveils winners of 2020 TAGIES
Today's Parent:Hand-picked gifts from Mastermind Toys
Toy World:Mastermind Toys - Holiday shopping all wrapped up
Toronto Star:‘Flying off the shelves’: Toys likely bright spot amid muted holiday retail season
Strategy Online:View from the C-Suite: Mastermind Toys concocts a master strategy
The Bloom Report:A sneak peek into the Mastermind Toys’ Gift Guide—the most coveted wish list of the holiday season
Women of Influence: Retail Insider:Mastermind Toys Shifts Operations as Stores Reopen Amid COVID-19
Globe and Mail: News Talk 770: Shopping Canada Toronto Life: Press Releases:Toronto, ON - October 24, 2019
Ready to get gifting? Need some holiday inspo? With 35 years of expertise in the play business, Mastermind Toys is holiday-ready and at your service! Canada’s largest specialty toy and children’s books retailer has unwrapped its 2019 Holiday Gift Guide designed to help shoppers find the perfect present for the kids on their list…in-store or online. Available in digital and print, the holiday guide is a colourful and informative resource that features a wide assortment of 600 must-haves including over 100 exclusive products that are only available at Mastermind Toys. All Gift Guide items will be available at Mastermind’s 69 Canadian stores and at www.mastermindtoys.com this Fall.
“Whether you are shopping for the creative crafter, the outdoor adventurer, or the passionate or first-time gamer, there are loads of fun-filled options to choose from,” said Jon Levy, Chief Merchant, CEO and Co-Founder, Mastermind Toys. “From the brand new line of Creatable World Dolls, the exclusive Rainbow Loom Loomoji, and the Frozen II 3D Puzzle, to the Star Wars Force Coding Kit, the Sleek Stratos Snow Sled and the LiteHawk Snow Challenge RC 4x4 Racer, our gift guide is filled with hundreds of ideas that inspire, engage, educate, and entertain.”
This season, books are big at Mastermind Toys! “We have made significant enhancements in our books category, and customers will immediately notice a refreshed look and feel on our bookshelves,” said Mr. Levy. “Our carefully curated and expanded collection of books features an abundance of new and classic hand-picked titles ranging from storybooks to young adult fiction, plus exclusives like Brandon Mull’s Dragonwatch: Master of the Phantom Tale.”
To encourage customers to get started on their holiday shopping list, Mastermind Toys is offering a limited, one-time offer of a 20% savings off any purchase of $50 or more valid from October 24 -November 17/19, available in-store and online. Visit Holiday Savings for details on this special seasonal offer. Certain restrictions apply.
Need help to get into the gift-giving mode? The Mastermind Toys buying team has assembled their Top 30 Holiday Faves List featuring this season’s essentials in a variety of categories. The full list with descriptions can be viewed at www.mastermindtoys.com/newsroom in the 2019 Press Releases section.
TOP 30 HOLIDAY FAVES LIST
Books
In partnership with WE Charity since 2015, Mastermind Toys, together with their customers, have raised over $1 million toward service-learning programs for Canadian students, and school building and sustainable development projects worldwide. This Holiday Season, Mastermind Toys will support We Well-being, a new initiative that will provide 100,000 Canadian children with resources and school curriculum to nurture their own mental and physical well-being. When you purchase select items at Mastermind Toys: WE rafiki and DIY bracelets, WE chocolate and Tie On Goodness Tags, you are contributing directly to We Well-being.
Seasonal Savings – take advantage of a limited time offer of 20% off any purchase of $50 or more until November 17th. Visit Holiday Savings for details.
Free Gift Wrapping – let our helping hands doing the wrapping, available every day on all in-store purchases in a variety of fun and festive papers.
Mastermind Toys Perks – join our Loyalty Program and enjoy benefits including birthday recognition and gifts; personalized product recommendations; surprise offers, plus insider info on in-store events, hot toys and trends.
Free Shipping**– shop at mastermindtoys.com and enjoy free shipping on all online orders of $35+.
Reserve Online, Collect In-store – a free and time-saving service that lets customers reserve items online and pick up their order from their preferred local store.
Knowledgeable In-Store Toy Experts – our experienced, in-store team is ready to demo their favourites and guide you toward the perfect present.
For interviews with a Mastermind Toys expert to talk holiday toys, children’s books and this season’s top trends, or for visual assets, contact Beth Merrick/ZAZOU Communications, beth@zazoupr.com / (416) 654-9881 /@zazoupr.
*Only available at Mastermind Toys
**Certain restrictions may apply
Note: Items listed subject to availability, prices subject to change.
SOCIAL:
ABOUT MASTERMIND TOYS
Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 35th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 69 locations in Southern, Southwestern and Eastern Ontario; Calgary, Edmonton, Red Deer, Grande Prairie, Lethbridge and Medicine Hat, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen, Victoria and Prince George, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth, Halifax and Sydney, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at www.mastermindtoys.com.
Toronto, ON - August 22, 2019
Make way for amazing new toy options in Medicine Hat! This weekend, Mastermind Toys will open its doors at Strachan Corner, marking its 13th store in Alberta, the highest concentration of Mastermind toy stores outside of Ontario. Canada’s largest specialty toy and children’s books retailer planted it roots in Alberta in 2013 with the opening of its first Calgary store and currently has multiple locations in Edmonton, Red Deer, Grande Prairie and Lethbridge. With 69 stores and growing, Mastermind Toys is now the largest toy retailer (by store count) in English Canada.
Located in the easily accessible and highly visible Strachan Corner (SW corner of Trans-Canada Highway 1 and Dunmore Rd.), the newly constructed 4,000 sq. ft. Mastermind Toys store is well-situated in a convenient and central shopping destination filled with a solid roster of retailers.
“We are thrilled to expand our reach in Southern Alberta, and are excited to introduce families in Medicine Hat and the surrounding communities to a fun new store bursting with the best hand-picked selection of specialty toys, games and books,” said Jon Levy, CEO, Co-Founder and Chief Merchant, Mastermind Toys. “Customers looking for the perfect present for the kids on their list will now have the opportunity to enjoy the Mastermind Toys shopping experience in a colourful, energetic and friendly shopping environment.”
Mastermind Toys offers a free customer loyalty program that is easy to join: Mastermind Perks. Members will enjoy a variety of benefits including free in-store gift-wrapping and loot-bag assembly; sneak previews and early alerts about new, hot and limited-edition items; access to members-only promotions and events; plus customized offers and personalized toy recommendations. Perks members will also receive surprise gifts and rewards throughout the year to mark milestones like birthdays and holidays.
The Grand Opening Party take place September 12-15/19 where customers will enjoy special promotions, delicious treats, loot bags and a visit from Paw Patrol’s Chase. Visit www.mastermindtoys.com for details.
Regular Store Hours: Monday to Friday: 10am to 9pm, Saturday: 9:30am to 6pm, and Sunday: 10am to 5pm.
SOCIAL:
ABOUT MASTERMIND TOYS
Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 35th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 69 locations in Southern, Southwestern and Eastern Ontario; Calgary, Edmonton, Red Deer, Grande Prairie, Lethbridge and Medicine Hat, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen, Victoria and Prince George, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth, Halifax and Sydney, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at mastermindtoys.com.
Toronto, ON - May 16, 2019
Mastermind Toys continues to expand its retail footprint in British Columbia. This weekend, Canada’s largest specialty toy and children’s books retailer will open a new store in Prince George, its first location in Northern British Columbia and its sixth in the province. Mastermind Toys planted its BC roots in 2013 with the opening of its Langley store and currently has locations in Abbotsford, Coquitlam, Tsawwassen and Victoria. With 68 stores and growing, Mastermind Toys is now the largest toy retailer (by store count) in English Canada.
Located in the easily accessible and highly visible River Point Landing (3034 Recplace Dr./Hwy. 16 ), the newly constructed 4,000 sq. ft. Mastermind Toys store is well-situated in a convenient shopping destination filled with a solid roster of retailers including PetSmart and Party City.
“We are thrilled to extend our reach in British Columbia, and are excited to offer families in Prince George and the surrounding communities with a fun new store to find the best hand-picked selection of specialty toys, games and books,” said Jon Levy, CEO, Co-Founder and Chief Merchant, Mastermind Toys. “Customers looking for the perfect present for the kids on their list will now have the opportunity to enjoy the Mastermind Toys shopping experience in a colourful, energetic and friendly shopping environment.”
Mastermind Toys offers a free customer loyalty program that is easy to join: Mastermind Perks. Members will enjoy a variety of benefits including free in-store gift-wrapping and loot-bag assembly; sneak previews and early alerts about new, hot and limited-edition items; access to members-only promotions and events; plus customized offers and personalized toy recommendations. Perks members will also receive surprise gifts and rewards throughout the year to mark milestones like birthdays and holidays.
Founded by brothers Andy and Jon Levy, Mastermind Toys has offered shoppers a classic toy store experience for 35 years. Both in-store and online at mastermindtoys.com, Mastermind Toys boasts an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. Mastermind Toys’ buying team travel the world to find inspiring, engaging and unique merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, the Moonlite Storytime Projector, Bruder and Siku vehicles, Meccano, Quercetti marble runs, Magformers building toys, and Creativity for Kids craft kits, as well as such top global brands as LEGO®, Hape®, Ravensburger®, and PLAYMOBIL®.
The Grand Opening Party take place June 13 -16/19 where customers will enjoy special promotions, delicious treats, loot bags and a visit from Paw Patrol’s Chase. Visit www.mastermindtoys.com for details.
Regular Store Hours: Monday to Friday: 10am to 9pm, Saturday: 9:30am to 6pm, and Sunday: 11am to 5pm.
SOCIAL:
ABOUT MASTERMIND TOYS
Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 35th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 68 locations in Southern, Southwestern and Eastern Ontario; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen, Victoria and Prince George, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth, Halifax and Sydney, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at mastermindtoys.com.
Toronto, ON - April 23, 2019
This past weekend, Mastermind Toys opened a much anticipated store in the south end of Mississauga. Located in the bustling and easily accessible Clarkson Crossing Centre (970 Southdown Rd., at the corner of Lakeshore Rd. W./Royal Windsor Dr.), the new Mastermind Toys store replaces its former Erin Mills Parkway location that closed in March 2018. Canada’s largest specialty toy and children’s books retailer has an existing Mississauga store at Hurontario and Eglinton Ave W. which opened in 2012. The company also operates stores in Oakville, Milton and Burlington.
“We have been actively searching for the right site in South Mississauga for a very long time and finally found the perfect spot at Clarkson Crossing Centre,” said Jon Levy, Chief Merchant, Co-Founder and CEO, Mastermind Toys. “By opening in this highly visible location, we are well positioned to serve all of our Mississauga customers with the best selection of hand-picked, carefully curated toys, games and books in a colourful, energetic and friendly shopping environment.”
The newly constructed 3,670 sq. ft. store is well-situated in a prime shopping destination filled with a solid mix of national retailers and surrounded by numerous family-friendly neighbourhoods.
Mastermind Toys offers a free customer loyalty program that is easy to join: Mastermind Perks. Members will enjoy a variety of benefits including free in-store gift-wrapping and loot-bag assembly; sneak previews and early alerts about new, hot and limited-edition items; access to members-only promotions and events; plus customized offers and personalized toy recommendations. Perks members will also receive surprise gifts and rewards throughout the year to mark milestones like birthdays and holidays.
Founded by brothers Andy and Jon Levy, Mastermind Toys has offered shoppers a classic toy store experience for 35 years. Both in-store and online at mastermindtoys.com, Mastermind Toys boasts an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. Mastermind Toys’ buying team travel the world to find inspiring, engaging and unique merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, the Moonlite Storytime Projector, Bruder and Siku vehicles, Meccano, Quercetti marble runs, Magformers building toys, and Creativity for Kids craft kits, as well as such top global brands as LEGO®, Hape®, Ravensburger®, and PLAYMOBIL®.
The Grand Opening Party take place May 2-5 where customers will enjoy special promotions, delicious treats, loot bags and a visit from Paw Patrol’s Chase. Visit www.mastermindtoys.com for details.
Regular Store Hours: Monday to Friday: 10am to 9pm, Saturday: 9:30am to 6pm, and Sunday: 11am to 5pm.
SOCIAL:
ABOUT MASTERMIND TOYS
Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 35th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 67 locations in Southern, Southwestern and Eastern Ontario; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth, Halifax and Sydney, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at mastermindtoys.com.
Toronto, ON - April 15, 2019
Climbing! Blowing! Running! Throwing! Mastermind Toys is all set for a spectacular Summer! With 35 years of toy experience, Canada’s largest specialty toy and children’s books retailer knows the way kids play, and today released their annual list of the best new summer toys, games and gear. The company’s team of toy-buying experts have created a fun-filled Hot Summer Playlist featuring three key categories: Just Add Water, Active Outdoor Play and Save it for a Rainy Day providing parents with an abundance of creative ideas and activities to energize and entertain kids…rain or shine!
“After this year’s long Canadian winter, the summer vibe is play outside and we have an incredible selection of the latest and greatest specialty toys to keep all kinds of kids active and engaged all summer long,” said Jon Levy, Chief Merchant, Co-Founder and CEO, Mastermind Toys. “From Foam Axe-Throwing and a Ninja Tree Climbers Kit to an awesome outdoor Laser Tag game and a Ginormous 6-foot Unicorn Sprinkler, this summer’s standouts are guaranteed for maximum fun!”
All items will be available at Mastermind Toys 66 Canadian locations and at www.mastermindtoys.com later this Spring. For customer convenience, shoppers looking for a specific item can always reserve online and pick-up at their selected Mastermind Toys store.
JUST ADD WATER TOYS
Standing over 6-ft. tall, this Ginormous Unicorn Yard Sprinkler is a backyard blast! Simply inflate, connect to a hose and voila- water comes out of the horn – awesome for all kinds of epic parties!
The Triple Play Splash T-Ball Set offers 3 different ways for kids to play baseball. Stage 1, beginners can build confidence with the tee perch. Stage 2 offers more of a challenge where you stomp on the spring-loaded pad to shoot a ball upward. At stage 3, kids can hit the baseball while it's floating on a stream of water!
Will you stay dry, or will you get wet? It's extreme water balloon flipping fun! Strap in, swing and catch the balloon on your head, or you're Splashed Out! Includes Head Splat Balloon Catcher, 24 Balloons.
Float in fashion with these awesome 3-ft long inflatables! Choose from Llama, Pizza or Ice Cream. Great for the pool or the lake, and deflates to a compact size so it’s easy to pack.
This Jaw-some float is dual-chambered for stability, featuring a secure, comfy seat with openings for your little one’s legs giving them freedom to kick with excitement as you chill in the pool together. Use the removable canopy to keep them in the shade without having to take away pool time. This float inflates quickly, no special tools or batteries required!
Blast streams of bubbles with the Fubbles Musical Bubble Unicorn! Pull the trigger, plays music and blows bubbles galore.
Make huge bubbles with Big A Bubbles! Each package contains a re-sealable bag filled with bubble solution. Just put on the finger glove and dip it in the bubble bag!
ACTIVE OUTDOOR PLAY
Train like a Ninja Warrior! The Ninjaline® allows the versatility of moving the obstacles further apart as your skills improve, and includes obstacles that vary in skill level. Change the order of the obstacles to create endless patterns. Easy installation and take down means that you can take your training on the go!
Reach new heights with this Ninja Tree Climbers kit. The set includes 6 bases with ratchet straps and 4 climbing holds (the bottom 2 bases are foot holds). Easy to install and adjust without harming a tree and can be adaptable for all ages big and small.
An amazing fun and active game that is played like 2 on 2 volleyball. A Hula Hoop sized net is placed at ankle level between the two teams. Smack the palm-sized ball down on the net so it ricochets up at your opponents. They have up to three hits between them to control it and bounce it back to you. When they miss, you score.
Laser X Double Pack is the ultimate high tech game of tag: it's like having a real laser arena right in your own backyard! Includes everything you need for 2 Laser X Players: 2 Laser X blasters with 2 receiving vests. Blasters have pinpoint accuracy up to 200 feet and the vest counts your hits. The power indicator lets you know when to reload and the interactive voice coach keeps you focused on the game. Also includes full-colour lighting effects, stereo sound and music to create a complete gaming experience. Play inside or out – day or night!
Bring no mess Slimeballs into the night! Hang the glow-in-the-dark target anywhere. Attach the claw to your wrist, and charge the glow Slimeballs with the black light finger lights. The glowing Slimeball streaks through the air and stays lit even as it splats onto the sticky target. All Slimeball targets feature a special interlocking technology so multiple targets can snap together to create an even larger target.
A perfect retreat for bugs to unwind under a palm tree, with beach chair and umbrella included! Grab the handle and bring it anywhere. Comes with a handy plastic grabber topped with a magnifying glass to take a closer look at the tiny crawlers.
Ready for a pavement party? Scribble and spray to create incredible outdoor art with washable chalk from a can!
SAVE IT FOR A RAINY DAY!
The axe-throwing craze is now kid-friendly! This safe and innovative foam throwing axe utilizes self-releasing suction cups that stick to any smooth surface. Test your accuracy and get stuck on fun with ZAX!
Remember the fun of sand art? Now this classic has been updated with two super trendy themes – rainbow and unicorn! Simply layer the vibrant colours of sand and sparkling glitter inside the window frame. Use the design tool to create lines and patterns into your sandscape. Top the sand with the handy seal, add your friendly unicorn and stickers to complete your sand art masterpiece
Which is stronger? The Lone Wolf or The Pack? Find out in this strategic trivia game, where friend quickly becomes foe! As the Wolf, pick your pack members based on their knowledge of the subject or go Lone Wolf for a chance at double the points! The Pack or Lone Wolf that answers the most correct of the five questions win the points for that round!
The unpredictably fun coordination game for the whole family! The unpredictable movements make every turn unique. The wooden discs have magnets inside; stack all of the disks together to make a tower! An entertaining and educational game that requires focus and concentration, and is a great tool to improve motor skills.
The Tweet Beats love music and they all have their own style and sound. Kids can mix and remix bass, drums, harmony and vocals by placing these soulful sound birds on different branches in the Tweet Beats Tree.
Combine specially formulated ORB Soft’n Slo Squishies™ with revolutionary ORB Slimi Café™ Toppings—Jameez, Drizzlerz, Fluffiwhipz and Swirleez—to make slimi, squishy masterpieces. Mix, match, decorate and squeeze. When your unique creation is done, pull apart and start again.
Located in the centre of the northmost province of the Seven Kingdoms, Winterfell is considered to be Westeros' capital of the north. Build your own 3D replica of this ancestral castle and seat of power of House Stark. This 910-piece 3D puzzle is a must for all Game of Thrones fans.
A fun and fashionable collectible! Every plastic fortune cookie comes with a surprise charm bracelet and a paper fortune for good luck. Go ahead…: crack 'em, wear 'em, find your luck, and share 'em!
Bring exciting new play possibilities to any LEGO® set with the LEGO Minifigures 71024 Disney Series 2. This new collection features a magical lineup of exclusive, limited edition Disney characters: Vintage Mickey & Minnie, Hercules, Jack Skellington, Scrooge McDuck, Huey, Dewey, Louie, Chip, Dale, Jasmine, Jafar, Hades, Elsa, Anna, Sally, Edna and Frozone! Each Disney minifigure comes in a sealed ‘mystery' bag together with one or more accessory elements, plus a collector’s leaflet and a unique display baseplate.
For interviews with a Mastermind toy expert to talk summer toys and trends or for hi-res images, contact Beth Merrick/ ZAZOU Communications, beth@zazoupr.com / 416-654-9881 /@zazoupr.
Note: Items listed subject to availability, prices subject to change.
SOCIAL:
ABOUT MASTERMIND TOYS
Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 35th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 66 locations in Southern, Southwestern and Eastern Ontario; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth, Halifax and Sydney, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at mastermindtoys.com.
Toronto, ON - March 11, 2019
Mastermind Toys has expanded its presence in Durham Region providing consumers in the area with much more access to fun and games! Canada’s largest specialty toy and children’s books retailer has just opened its first Ajax store, the company’s 66th location. Mastermind Toys has existing stores in Pickering Town Centre and North Oshawa.
Located in the bustling and easily accessible RioCan Durham Centre (170 Kingston Rd. E.), the newly constructed 4,763 sq. ft. store is well-situated in a prime shopping destination filled with a solid roster of national retailers including Walmart, Costco and Home Depot, attracting thousands of customers daily.
“We are thrilled to extend our reach in the Durham Region, offering families in Ajax and the surrounding Pickering and Whitby communities with a fun new store to find the best hand-picked selection of specialty toys, games and books,” said Jon Levy, CEO, Co-Founder and Chief Merchant, Mastermind Toys. “Customers looking for the perfect present for the kids on their list will now have a new opportunity to enjoy the Mastermind Toys shopping experience in a colourful, energetic and friendly shopping environment.”
Mastermind Toys offers a free customer loyalty program that is easy to join: Mastermind Perks. Members will enjoy a variety of benefits including free in-store gift-wrapping and loot-bag assembly; sneak previews and early alerts about new, hot and limited-edition items; access to members-only promotions and events; plus customized offers and personalized toy recommendations. Perks members will also receive surprise gifts and rewards throughout the year to mark milestones like birthdays and holidays.
Founded by brothers Andy and Jon Levy, Mastermind Toys has offered shoppers a classic toy store experience for more than 30 years. Both in-store and online at mastermindtoys.com, Mastermind Toys boasts an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. Mastermind Toys’ buying team travel the world to find inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, the Moonlite Storytime Projector, Bruder and Siku vehicles, Magformers building toys, and Creativity for Kids craft kits, as well as such top global brands as LEGO®, Melissa & Doug®, Hape®, Ravensburger®, PLAYMOBIL® and Meccano.
The Grand Opening Party take place April 11-14 where customers will enjoy special promotions, delicious treats, loot bags and a visit from Paw Patrol’s Chase. Visit www.mastermindtoys.com for details.
Regular Store Hours: Monday to Friday: 10:00am-9pm, Saturday: 9:30am-6pm, and Sunday: 11am-5pm.
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ABOUT MASTERMIND TOYS
Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 35th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 66 locations in Southern, Southwestern and Eastern Ontario; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth, Halifax and Sydney, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at mastermindtoys.com.
