Canada’s Trusted Play Experts
At Mastermind Toys, we believe in the transformative power of play. For over 40 years, we've been nurturing curiosity, creativity, and confidence—helping every child (and child at heart) grow into their most extraordinary self.
Our Brand Story
What began in a cozy 300-square-foot shop in Toronto has grown into Canada’s largest specialty toy and book retailer. Founded in 1984 by brothers Andy and Jon Levy, Mastermind started as an educational software store before expanding into toys, books, and games that inspire meaningful play.
With a growing number of stores and the launch of our website in 1997, our commitment to thoughtful, developmentally rich experiences has remained constant. By 2005, we rebranded as Mastermind Toys—bringing joy and imagination to families across the country. Today, with 48 stores coast-to-coast, our purpose is more focused than ever.
Proudly Canadian, Passionately Purposeful
In 2023, we entered an exciting new chapter with the support of Unity Acquisitions Inc. Through it all, we've stayed rooted in our mission: to champion play as a lifelong tool for discovery and connection.
Our Mission
We exist to inspire a lifelong love of play. Every day, we strive to:
Our Values
Play with Purpose:
Every product is hand-selected to spark learning, imagination, and joy.
Community-Centered:
We’re more than a store—we're a gathering place for families, schools, and neighbours.
Wonder in Every Moment:
Our stores are designed to delight, inspire, and create lasting memories.
