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Franchise Opportunities

Request For Consideration

Opening a Mastermind Toys franchise is not a transactional decision — it’s a long-term partnership.

We are intentionally selective about who we invite to the next stage of the process. This ensures every franchise partner is aligned with our values, our standards, and our commitment to building meaningful, community-rooted businesses across Canada. This form is your opportunity to tell us more about who you are, why Mastermind Toys resonates with you, and how you envision building a successful franchise with us.

Complete the form below to request consideration.

Mastermind Toys franchise partners are not passive investors. They are owner-operators, community leaders, and brand stewards who believe in the power of play, education, and meaningful retail experiences.

If you’re excited by the idea of building something lasting — not just opening a store — you’re in the right place. Submissions are reviewed on a rolling basis. Selected candidates will be invited to continue the conversation through our formal franchise discovery process.

Thank you for submitting your Request for Consideration

Thank you for your interest in becoming a Mastermind Toys franchise partner.

Your submission has been received and will be reviewed by our franchise leadership team. We are intentionally selective as we build our franchise network, ensuring strong alignment with our values, standards, and long-term vision for the brand.

If there is an initial alignment, a member of our team will be in touch to continue the discovery process and discuss next steps. This may include a confidential follow-up conversation and, where applicable, participation in a Discovery Day experience.

We appreciate the time and care you’ve taken to share your background and interest. We look forward to the possibility of continuing the conversation.

— The Mastermind Toys Franchise Team

Why Franchise with Mastermind Toys

A Trusted Brand. A Proven Model. A Purpose-Driven Opportunity.

Mastermind Toys is a premium specialty retailer built on expertise, curation, and the belief that play shapes how children learn, grow, and connect. Our franchise partners operate trusted community destinations supported by a nationally recognized brand and a proven omni-channel ecosystem.

Canada’s Category Authority in Play.

For over 40 years, Mastermind Toys has been the destination for thoughtfully curated toys, games, and learning tools—trusted by families, educators, and gift-givers nationwide.

Curated Assortment, Expert-Led Play.

Our differentiated assortment is selected by industry experts and backed by deep vendor relationships, exclusive products, and strong margins, ensuring relevance for gifting across ages, occasions, and seasons.

Play, Learning & Gifting Moments.

From everyday discovery to milestone gifting, Mastermind Toys is uniquely positioned at the intersection of education, play, and emotional connection, driving repeat visits and lifelong customer relationships.

Omni-Channel by Design.

Franchise partners benefit from a fully integrated omni-channel platform—including national eCommerce, lifecycle engagement, brand marketing, and fulfillment capabilities—designed to drive demand both in-store and online.

Thrive as a Mastermind Toys Franchise Partner

We partner with operators who are passionate about building meaningful businesses in their communities—owners who value brand stewardship, team leadership, and long-term growth.

Mastermind Toys franchise partners are not passive investors. They are:

Core community builders

Experience-driven retailers

Leaders who invest in people and culture

Stewards of a nationally trusted brand

Our franchise model is designed to empower local ownership while maintaining the integrity, consistency, and magic of the Mastermind Toys experience.