Own Your Own Mastermind Toys

Franchise Opportunities

With Mastermind Toys

Own a meaningful business rooted in purpose-driven play, learning, and community—backed by Canada’s leading specialty toy brand. Mastermind Toys franchises are designed for operators who believe that play matters, who value brand stewardship, and who want to build a business with long-term relevance and impact.

Explore the Opportunity

If you’re interested in owning a business that blends commercial success with purpose-driven impact, we invite you to start a conversation.

Thank you for your interest in Mastermind Toys franchising!

We’ve received your submission and are excited to review your information. A member of our team will be in touch soon to discuss next steps and learn more about your interest in the opportunity.

First Name *

Last Name *

Email *

Phone *

City *

Which of the following best describes your background? *

Briefly tell us about your experience or interest in operating a retail franchise. *

Primary City or Market of Interest *

Secondary City or Market of Interest *

Planned timeline for opening a franchise *

Canada’s Category Authority in Play.

For over 40 years, Mastermind Toys has been the destination for thoughtfully curated toys, games, and learning tools—trusted by families, educators, and gift-givers nationwide.

Curated Assortment, Expert-Led Play.

Our differentiated assortment is selected by industry experts and backed by deep vendor relationships, exclusive products, and strong margins, ensuring relevance for gifting across ages, occasions, and seasons.

Play, Learning & Gifting Moments.

From everyday discovery to milestone gifting, Mastermind Toys is uniquely positioned at the intersection of education, play, and emotional connection, driving repeat visits and lifelong customer relationships.

Omni-Channel by Design.

Franchise partners benefit from a fully integrated omni-channel platform—including national eCommerce, lifecycle engagement, brand marketing, and fulfillment capabilities—designed to drive demand both in-store and online.

A Franchise Model Built for Long-Term Relevance

Mastermind Toys franchises operate within a purpose-driven retail model that blends elevated in-store experience with national eCommerce, shared brand demand, and operational systems designed to support sustainable growth.

Franchise Partner Advantages Include:

National brand marketing and awareness
Centralized merchandising, buying, and pricing strategy
Proven store design and experience standards
Integrated digital, CRM, and loyalty ecosystem
Ongoing operational, marketing, and leadership support
Strong vendor partnerships and co-marketing programs

Core community builders

Experience-driven retailers

Leaders who invest in people and culture

Stewards of a nationally trusted brand

Our franchise model is designed to empower local ownership while maintaining the integrity, consistency, and magic of the Mastermind Toys experience.

Who We're Looking For

Ideal franchise partners typically bring:

Strong operational or multi-unit business experience
A customer-first mindset
Financial readiness and long-term commitment
Passion for community engagement
Alignment with Mastermind Toys’ purpose and values

Retail experience is an asset—but leadership, discipline, and cultural fit matter most.

Next Steps