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Alex

The name ALEX is synonymous with quality creative products that foster a child's personal expression and self-esteem. ALEX toys are designed to give kids the freedom to imagine and the confidence to create. Great art supplies abound in the ALEX art line - paints, brushes, crayons, markers, modeling clay, easels, tables. ALEX toys include lots of cool craft kits so your kids can make scrapbooks, ponchos and almost anything else they can imagine. ALEX doesn't stop there - there are imaginative play toys, puzzles, tumbling mats, bath toys and more!

 

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Our Price:   $19.99
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Ages 6 and up

A Mastermind Toys exclusive!

Who doesn’t like taking “Selfies”? With over 355 pieces included like stickers, shapes, patterned paper, pens, glue, scissors and more, this kit comes with everything you need, just add your own Selfies! #Awesome

Includes: 40 page hard cover journal, 35 pre-cut shapes, 230 stickers, 4 precut envelopes, 1 pre-cut pocket, 2 gel pens, 30 notes, 50 sticky gems, washi tape roll, glue stick, and easy to follow instructions.

Journal measures approximately 9.25" tall x 7.25" wide.

$19.99
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Our Price:   $16.99
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Ages 8 and up

Put the final touches on your outfit or just have fun with friends with Sparkle Tattoo Parlor! Temporary glitter tattoos are the latest fashion accessory. Use stencils again and again to create hearts, butterflies, flowers and more! Combine colours of glitter to create your own unique look.

Includes 4 x glitter 0.06 oz/ 4g (4 colours: gold, dark pink, green,blue), 12 stencils, brushes, tattoo glue 0.17 fl oz/ 5ml and easy to follow instructions.

$16.99
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Our Price:   $13.99
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Ages 8 and up

Add bright streaks of colour to your hair with Hair Chalk Salon from Alex! These cool hair chalk pens along with the metallic beads allow you to get creative with your hairstyles! Plus when you feel like changing up your style the streaks easily wash out! Add more colour to your style with this great kit!

Includes 5 washable hair chalk pens (5 colours: hot pink, purple, blue, green, orange), 24 metallic beads (3 colours: purple, pink, silver), beading tool, small comb, clear elastic hair ties, and easy instructions.

$13.99
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Our Price:   $14.99
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Ages 8 and up

Plain earbuds? Not anymore! Turn plain to cool with Wrap It! Use embroidery floss and beads to make colourful earbuds that will rock as much as your music does! Everything you need is included, even the earbuds! Personalize your own or create a special hand-made, one of a kind gift for your BFF!

Includes 6 skeins of floss, beads, beading needle, pink earbuds and easy to follow instructions.

$14.99
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Our Price:   $14.99
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Ages 8 and up

Turn your earphones from plain to cool with Earphone Couture – Fluffy! Use fluffy pink yarn and charms to make earphones that rock as much as your music!

Includes 20 yards of fluffy yarn, guitar and peace sign charms, jump rings, pink earbuds, and easy to follow instructions.

$14.99
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Our Price:   $19.99
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Ages 4 and up

Get your lunch ready because you are going to want to show off this lunch bag! Design and colour your own lunch pack with 5 brightly colored permanent markers included.

Includes: Lunch bag and 5 permanent markers.

Measures approximately 9.8” long x 3” tall x 7.8” wide.

$19.99
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Our Price:   $14.99
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Ages 6 and up

Spike up your style with this jewellery kit! The Spike Jewellery craft kit makes approximately 7 bracelets with neon satin cords and the latest craze: spikes and studs!

Includes: Easy suction hook, 34 plastic stud beads, 30 plastic spike beads, 8 satin cords, elastic string, beading needle and easy instructions.

$14.99
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Our Price:   $16.99
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Ages 6 and up

Cobra Bracelets are sporty, chic and fun to make! They are also one of the hottest fashion looks around! Use neon coloured paracord to make the 'cobra' stitch design in a cinch!

Includes suction hook, 5 nylon cords, 5 satin cords, 5 metallic beads, plastic fishing hook and easy to follow instructions. Makes 5 bracelets.

$16.99
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Our Price:   $16.99
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Ages 6 and up

Colour your own treat tattoos for deliciously decorative fun! This Dylan's Candy Bar set, includes over 130 tattoo designs, including candy, ice cream, cupcakes, lollipops and more! Temporary tattoos easily transfer onto skin from transfer paper with a damp sponge. Once applied, use the glitter brush, colour markers and glittery gems to decorate your design any way you want. Tattoo designs come in 2 styles: full colour and colour your own!

Includes 136 tattoo designs, "gem" tattoo, 4 tattoo markers, glitter, brush, sponge and easy to follow instructions.

$16.99
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Our Price:   $16.99
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Ages 8 and up

Add some pretty, glittery, sparkly fun to your day! Put the final touches on your outfit or just have fun with friends with Sparkle Tattoo Parlor! Temporary glitter tattoos are the latest fashion accessory.

Use stencils to create hearts, butterflies, flowers and more! Combine colors of glitter to create your own unique look.

A fun activity for sleepovers, parties, and the perfect way to compliment costumes. The reusable stencils can be used again and again!

Includes:4 x glitter 0.06 oz / 4g (4 colours: purple, red silver, blue), 12 stencils, 2 brushes, tattoo glue 0.17 fl oz / 5ml and easy to follow instructions.

$16.99
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Our Price:   $16.99
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Ages 6 and up

Make 8 of your very own Shamballa bracelets with this Alex kit! Use the more than 20 metres of brightly coloured twine and more than 30 beads included along with the suction cup hook to easily create these unique pieces of jewellery! Using macrame knots and choosing which beads go where, you can make each bracelet as special as you are! Make, wear and share these one-of-a-kind bracelets.

Includes: 6 colours of twine 23.2 metres, 1 easy suction hook, 32 plastic silver beads, 10 metal beads, 4 "jewel" beads and easy to follow instructions.

$16.99
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Ages 7 and up

Make cute wooden tile charm jewellery to wear and share!

In just 3 easy steps you have wonderful, unique tile jewellery! Layer, stick and string to create colourful and charming bracelets, earrings, necklaces and rings.

A fun activity for a sleepover or party and a wonderful gift for young jewellery lovers!

Includes 12 wood tiles, 30 gem stickers, 136 stickers, 14 clear stickers, beads, "pearl" inspired beads, 2 rings, 20 jewellery findings, chain necklace, 3 ribbons, elastic string, stretchy loop, beading needle and easy to follow instructions.

$16.99
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Ages 1.5 and up

A complete toddler's first art kit!

Everything your young artist needs to create 6 distinct works of art! Stick, scribble and collage, no scissors or glue required!

The 2 collage boards are easy peel and stick surfaces that are your toddler's canvas to be filled with the colourful tissue, fringe or paper included. The 2 blank frames are a perfect place to scribble with the 3 easy to grip, cleverly designed crayons. To complete the gallery of masterpieces there is also a pre-cut tree and smiling giraffe to decorate with the many included stickers.

Contains 2 pre-printed paper frames and 3 first crayons for scribbling, paper giraffe and tree with tons of stickers and 2 crack and peel collage boards with lots of doilies, tissue, fringe and crepe papers.

$16.99
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Our Price:   $12.99
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Ages 7 and up

Tear, stick and wear duct tape in hot colours with Alex Hot Duct Tape!

Create unique duct tape fashions with this multi-pack which includes 54 feet (16.5m) of duct tape 2 widths.

Includes 6 fun colours and animal print patterns too!

A fashionable craft that's so much fun to wear and share!

The perfect refill pack for all Alex Duct Tape Fashion Kits! (SOLD SEPARATELY)

$12.99
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Our Price:   $12.99
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Ages 7 and up

Tear, stick and wear duct tape in cool colours with Alex Cool Duct Tape!

Create unique duct tape fashions with this multi-pack which includes 54 feet (16.5m) of duct tape 2 widths.

Includes 6 fun colours and animal print patterns too!

A fashionable craft that's so much fun to wear and share!

The perfect refill pack for all Alex Duct Tape Fashion Kits! (SOLD SEPARATELY)

$12.99
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Our Price:   $18.99
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Ages 7 and up

These 4 fashion-licious patterns are just waiting to be coloured in by you! Part of the new Dylan's Candy Bar Collection put together in conjunction with Ralph Lauren's daughter Dylan and Alex Toys, this Colour 4 Sweet Headbands kit comes with everything you need to decorate 4 satiny treat-themed headband sleeves!

Includes: 4 pre-printed headband sleeves, 6 brightly coloured permanent markers, 30 sticky gems and 1 plastic headband.

$18.99
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Our Price:   $18.99
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Ages 7 and up

Hold all your notes, pictures and keepsakes in style with this funky fabric-covered memo board! The super-groovy Alex Colour a Funky Fashion Memo Board is printed with fun cool fashion accessories for you to colour in - and don't forget to add some sparkle with the included gems!

Includes: 1 satiny memo board with hanging ribbon, 56 sticky gems and 6 permanent fabric markers.

Measures approximately 11" wide x 14" high.

$18.99
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Our Price:   $14.99
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Ages 6 and up

The sweetest way to keep your secrets safe! Decorate this lockable diary with 104 stickers and gems, as well as colourful ribbons, just how you want! Part of the new Dylan's Candy Bar Collection put together in conjunction with Ralph Lauren's daughter Dylan, the My Sweet Diary kit comes with everything you need to decorate your own candy-styled journal!

Includes: 1 spiral-bound hardcover diary containing 48 lined pages, lock with 2 keys, 104 stickers and gems, 15 ribbons, 1 marker, and easy instructions.

$14.99
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Our Price:   $11.99
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Ages 5 and up

Get creative with this kit from Alex! This Shrinky Dinks jewellery kit includes over 30 precut, preprinted Shrinky Dink shapes (that become jewellery charms), beads, 8 coloured pencils, 4 earring hoops, 2 barrettes, adhesive dots, string and easy instructions - everything you need to make beautiful, original jewellery! Just colour in the pre-cut charm shapes with the coloured pencils, then bake them in the oven to shrink them. Then make your colourful, original charms into bracelets, necklaces and earrings - perfect for you or as gifts for your friends!

$11.99
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Our Price:   $19.99
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Ages 7 and up

Decorate a beautiful handbag with precut sticky fabric shapes. Includes over 160 fabric stickers, canvas purse, adhesive gems and easy instructions. A super cute, unique bag to show off everywhere you go!

Measures approximately 9" long.

$19.99
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October 30, 2014

It's that time of year, our 2014 Gift Guide is here! It's full of wonderful gifts and awesome deals to jump-start the season of surprises and holiday delights. We know the way kids play, and we've put together a collection of everything they're wishing for …

read more...

We’re now hiring staff for our brand new locations in Sherwood Park and Country Hills and our existing stores in Shawnessy and Westhills!

Send resumes to employment@mastermindtoys.com


View all Employment Opportunities Here

 

We are thrilled to announce the opening of our new Sherwood Park store in Edmonton, Alberta!

Details Here

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