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Alex

The name ALEX is synonymous with quality creative products that foster a child's personal expression and self-esteem. ALEX toys are designed to give kids the freedom to imagine and the confidence to create. Great art supplies abound in the ALEX art line - paints, brushes, crayons, markers, modeling clay, easels, tables. ALEX toys include lots of cool craft kits so your kids can make scrapbooks, ponchos and almost anything else they can imagine. ALEX doesn't stop there - there are imaginative play toys, puzzles, tumbling mats, bath toys and more!

 

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Our Price: $26.99   $16.19
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Ages 8 and up

Have the complete spa-experience right at home with this amazing pedicure set from Alex! Treat your feet with 3 bottles of "kid-friendly" nail polish (which requires no nail polish remover to be taken off), over 100 nail stickers, 2 toe separators (to ensure a professional polish job!), a nail file, and easy-to-follow instructions. It even includes 2 fuzzy spa flip-flop slippers that you can decorate yourself with the 30 felt shapes that are also included! Perfect for parties or just an afternoon at home, this Spiffy Spa pedicure set is a definite treat for your feet!

The flip-flop slippers included in this set are a size 5 and should fit most girls between the ages of 8 - 10.

$16.19
List Price:  $26.99
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Our Price:   $24.99
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Ages 8 and up

Sketch and paint your nails with 5 colours of 2-tip nail pens! Create long-lasting looks with professional grade polish. It's easy to create fab nail designs with colour-in-appliques - just peel, stick and fill in with the precision tipped pens. Add nail gems, too!

Includes: 135 nail gems, 49 colour-in-appliques, 5 Sketch It Nail Pens, nail file, and easy instructions.

$24.99
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Ages 4 and up

It's raining gumdrops! So keep dry with this Yumbrella from Dylan's Candy Bar and Alex Toys. Part of the new Dylan's Candy Bar Collection put together in conjunction with Ralph Lauren's daughter Dylan, the Colour a Yumbrella kit comes with everything you need to decorate your own candy-styled umbrella. Personalize this cute and colourful umbrella with 6 weatherproof markers to make sure you're looking sweet, whatever the weather!

Includes 1 preprinted umbrella and 6 waterproof markers.

Measures approximately 28" in diameter (opened).

$24.99
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Our Price:   $21.99
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Ages 6 and up

A Mastermind Toys exclusive!

Who doesn’t like taking “Selfies”? With over 355 pieces included like stickers, shapes, patterned paper, pens, glue, scissors and more, this kit comes with everything you need, just add your own Selfies! #Awesome

Includes: 40 page hard cover journal, 35 pre-cut shapes, 230 stickers, 4 precut envelopes, 1 pre-cut pocket, 2 gel pens, 30 notes, 50 sticky gems, washi tape roll, glue stick, and easy to follow instructions.

Journal measures approximately 9.25" tall x 7.25" wide.

$21.99
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Our Price:   $24.99
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Ages 6 and up

Get nails that pop with sparkly colour and tasty looking designs with Sweet Glitter Nails. It's a nail salon in a box! Paint your nails, then add glitter and sweet stickers. Stick on the appliques and file to your nail shape. No drying time or smudging. You'll be party ready in a snap with this great look inspired by Dylan's Candy Bar! Or, bring the party to you when you invite friends over for nail salon fun.

Includes 4 colours of nail polish, 4 colours of glitter, 36 nail appliques, 53 mini nail stickers, nail file, brush and easy to follow instructions.

$24.99
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Our Price:   $26.99
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Ages 4 and up

Colour your own backpack and carry all your favourite stuff! The Cutie Colour A Backpack includes 5 brightly coloured permanent markers so you can design and colour in your backpack.

Includes: Backpack and 5 permanent markers.

Measures approximately 11.8” long x 3.75″ tall x 9.4″ wide.

$26.99
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Our Price:   $32.99
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Ages 7 and up

Learn how to crochet colourful squares and turn them into a hat, bag or scarf! This kit is the perfect gift, packed in a gorgeous, reusable tin.

Includes: one finished crochet square, 300 yards (274m) of yarn in 6 colors, crochet hook, plastic needle and easy to follow instructions.

$32.99
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Our Price:   $22.99
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Ages 4 and up

Get your lunch ready because you are going to want to show off this lunch bag! Design and colour your own lunch pack with 5 brightly colored permanent markers included.

Includes: Lunch bag and 5 permanent markers.

Measures approximately 9.8” long x 3” tall x 7.8” wide.

$22.99
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Ages 4 and up

Save your ABCs! A charming keepsake book to preserve your preschooler’s first experience with reading and letter recognition! Filled with eye-catching stickers, punch-outs and artwork. Create an activity for “A”, a birthday bash for “B” and a celebration for “C”!

Includes 26-page ABC book, glue stick, 6 markers, approximately 545 stickers and paper shapes, coloured tape, and pictured instructions.

Book measures approximately 10” long x 10” wide.

$24.99
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Our Price:   $34.99
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Ages 7 and up

Time away from the computer screen or television can be a great opportunity for learning a new craft and gaining confidence! My Sewing Kit from ALEX keeps little fingers busy and learning with all the essential items needed to discover the world of sewing. The excitement begins with four ready to make crafts with pre-cut pieces. Make an adorable hedgehog and a funky little owl! The shapes, stuffing, thread, needles are all included.

Includes: beautiful keepsake tin containing 55 felt shapes, 15 buttons, needle threader, pin cushion, stuffing, ribbon, ric rac embellishment trim, 2 needles, 20 straight pins, scissors, measuring tape, thimble, 4 spools of thread and easy step by step instructions.

Keepsake tin measures approximately 10.25" long x 2" wide x 7.25" tall.

$34.99
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Our Price:   $39.99
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Ages 7 and up

Tear, Stick, wear and share! This fun Alex kit includes everything you need to have a bright, colourful Duct Tape Party! Use the more than 100 feet of included neon and patterned duct tape to create stylish acessories that are sure to brighten up any outfit. The templates, tools, stencils and easy-to-follow instructions make it easy to create duct tape bags, headbands and more!

This fashionable craft is a perfect activity for Birthday parties, sleepovers or anytime!

Tote bag and 3 plastic bangles are also included.

$39.99
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Our Price:   $21.99
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Ages 7 and up

These 4 fashion-licious patterns are just waiting to be coloured in by you! Part of the new Dylan's Candy Bar Collection put together in conjunction with Ralph Lauren's daughter Dylan and Alex Toys, this Colour 4 Sweet Headbands kit comes with everything you need to decorate 4 satiny treat-themed headband sleeves!

Includes: 4 pre-printed headband sleeves, 6 brightly coloured permanent markers, 30 sticky gems and 1 plastic headband.

$21.99
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Ages 7 and up

Hold all your notes, pictures and keepsakes in style with this funky fabric-covered memo board! The super-groovy Alex Colour a Funky Fashion Memo Board is printed with fun cool fashion accessories for you to colour in - and don't forget to add some sparkle with the included gems!

Includes: 1 satiny memo board with hanging ribbon, 56 sticky gems and 6 permanent fabric markers.

Measures approximately 11" wide x 14" high.

$22.99
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Our Price:   $34.99
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Ages 6 and up

Create 10 custom headbands in endless combinations! Beautiful bows, pretty pom-poms and bejeweled flowers let you express your style, and the slide-on gem stem and easy-attach ribbons allow you to change up your look again and again! Have a blast decorating unique accessories to wear and share with Alex So Many Headbands!

Includes: 8 satin headbands, 2 stretchy headbands, slide-on gem stem, 2 easy-attach ribbons, 8 fabric flowers, 5 ribbons, 86 gems, rainbow shoelace, 6 tulle pieces, felt shapes, rubber bands and easy instructions, all packed in a handled storage case.

Case measures approximately 12.5" long x 12" high x 2" wide.

$34.99
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Our Price:   $39.99
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Ages 6 and up

No needles, no stitches, and no stuffing required to make this super soft, colourful quilt. By knotting the pieces together you can create a snuggly quilt, using the 48 pieces that comes in this product. You can have fun alone, or with a friend by making this fleece quilt, and then once your done you still have a finished product you can use! Makes for a great gift or craft for a rainy day!

Includes: 48 9" squares of Fleece in 6 different colours.

Quilt measures approximately 54" long x 42" wide when made.

$39.99
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Ages 7 and up

Everything you need to start sewing right away! Comes with cool pre-cut patterns for quick and easy projects! 8 colours of embroidery floss, shapes to make felt animals and a notebook cover, stuffing, fabric, needles, scissors, measuring tape, straight pins, thimble, pin cushion, buttons and a pom-pom strip.

Carrying case measures approximately 10" wide x 7" high x 3.25" deep.

Winner of Dr. Toy's Best Classic Toys

$39.99
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Our Price:   $32.99
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Ages 7 and up

Design and paint your very own ceramic beads! A wide assortment of ceramic beads makes it easy to make cool bracelets, necklaces and key chain creations! This kit includes 16 square beads, 10 shaped beads, 2 large heart pendants, glass seed beads, 6 ceramic paints, 2 brushes, 2 key chain accessories, ball chain, elastic and easy instructions for hours of fun!

$32.99
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Our Price:   $21.99
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Ages 3 and up

Colour me today, wash me tonight, then colour me again tomorrow! This cute plush poodle comes with 4 markers - blue, green, orange and pink. Make this puppy unquie and all yours! Plush poodle puppies are a girl's bestfriend!

Measures approximately 12" long.

$21.99
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Our Price:   $24.99
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Ages 2 and up

A great big colourful accordion storage case to keep all of your beautiful pictures! Comes with 9 expandable pockets that hold paper up to 12" 18". You can even put a photo right in the front pocket!

Measures approximately 15" long x 19" wide.

$24.99
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Ages 2 and up

Colour and decorate 4 farm friends with wacky designs and lots of cool supplies. Includes 4 nine inch printed animals cutouts, punch-outs, stickers, glue stick, wiggly eyes, crayons, ribbons, feathers and so much more!

$21.99
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December 23, 2014

Discover the playful world of Lundby! Featuring beautiful Swedish design with wonderfully modern details, Lundby doll houses and accessories are stylish living at 1:18 scale …

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We’re now hiring staff for our brand new locations in Sherwood Park and Country Hills and our existing stores in Shawnessy and Westhills!

Send resumes to employment@mastermindtoys.com


View all Employment Opportunities Here

 

We are thrilled to announce the opening of our new store in Abbotsford, British Columbia!

Details Here

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