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  • Section: Arts, Crafts and Creative Expression
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Alex

The name ALEX is synonymous with quality creative products that foster a child's personal expression and self-esteem. ALEX toys are designed to give kids the freedom to imagine and the confidence to create. Great art supplies abound in the ALEX art line - paints, brushes, crayons, markers, modeling clay, easels, tables. ALEX toys include lots of cool craft kits so your kids can make scrapbooks, ponchos and almost anything else they can imagine. ALEX doesn't stop there - there are imaginative play toys, puzzles, tumbling mats, bath toys and more!

 

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Our Price: $26.99   $13.49
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Ages 8 and up

Have the complete spa-experience right at home with this amazing pedicure set from Alex! Treat your feet with 3 bottles of "kid-friendly" nail polish (which requires no nail polish remover to be taken off), over 100 nail stickers, 2 toe separators (to ensure a professional polish job!), a nail file, and easy-to-follow instructions. It even includes 2 fuzzy spa flip-flop slippers that you can decorate yourself with the 30 felt shapes that are also included! Perfect for parties or just an afternoon at home, this Spiffy Spa pedicure set is a definite treat for your feet!

The flip-flop slippers included in this set are a size 5 and should fit most girls between the ages of 8 - 10.

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Our Price:   $24.99
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Ages 8 and up

Sketch and paint your nails with 5 colours of 2-tip nail pens! Create long-lasting looks with professional grade polish. It's easy to create fab nail designs with colour-in-appliques - just peel, stick and fill in with the precision tipped pens. Add nail gems, too!

Includes: 135 nail gems, 49 colour-in-appliques, 5 Sketch It Nail Pens, nail file, and easy instructions.

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Ages 6 and up

Get nails that pop with sparkly colour and tasty looking designs with Sweet Glitter Nails. It's a nail salon in a box! Paint your nails, then add glitter and sweet stickers. Stick on the appliques and file to your nail shape. No drying time or smudging. You'll be party ready in a snap with this great look inspired by Dylan's Candy Bar! Or, bring the party to you when you invite friends over for nail salon fun.

Includes 4 colours of nail polish, 4 colours of glitter, 36 nail appliques, 53 mini nail stickers, nail file, brush and easy to follow instructions.

$24.99
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Our Price:   $21.99
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Ages 6 and up

A Mastermind Toys exclusive!

Who doesn’t like taking “Selfies”? With over 355 pieces included like stickers, shapes, patterned paper, pens, glue, scissors and more, this kit comes with everything you need, just add your own Selfies! #Awesome

Includes: 40 page hard cover journal, 35 pre-cut shapes, 230 stickers, 4 precut envelopes, 1 pre-cut pocket, 2 gel pens, 30 notes, 50 sticky gems, washi tape roll, glue stick, and easy to follow instructions.

Journal measures approximately 9.25" tall x 7.25" wide.

$21.99
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Ages 7 and up

These 4 fashion-licious patterns are just waiting to be coloured in by you! Part of the new Dylan's Candy Bar Collection put together in conjunction with Ralph Lauren's daughter Dylan and Alex Toys, this Colour 4 Sweet Headbands kit comes with everything you need to decorate 4 satiny treat-themed headband sleeves!

Includes: 4 pre-printed headband sleeves, 6 brightly coloured permanent markers, 30 sticky gems and 1 plastic headband.

$21.99
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Ages 3 and up

This adorable bunny is cuddly but she's missing something - some colour! Use the included 4 washable markers to decorate her and her outfit. Colour her in today, wash her tonight, and then can colour her all over again tomorrow! Includes machine washable plush rabbit with removable dress and 4 washable markers.

Measures approximately 11" wide x 16" high.

$21.99
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Our Price:   $24.99
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Ages 5 and up

Use this fun kit to create decorative boarders, patterns, and embellishments for your next art project. Make your creations even more special using the included brightly coloured sticky gems and pencil crayons! This box contains all the supplies you’ll need to make the most beautiful crafts, cards, and whatever your imagination can dream up!

Includes stamp roller, 2 stamp wheels, 8 wooden stamps, 30 sticky gems, 3-colour ink pad, and 5 coloured pencils.

Contains 47 pieces.

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Ages 6 and up

Make homemade cards for any occasion with this kit from ALEX! With 250 pieces included, the possibilities are endless!

Includes 12 printed cards, 12 assorted envelopes, 101 stickers, 47 precut shapes, 30 sticky gems, 40 adhesive foam squares, twine cord (60”), 3 wooden stamps, stamp pad, 2 Washi tape rolls, glue stick, and instructions.

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Ages 6 and up

Make a pretty scrapbook that can hold all the groovy memories, pictures and cut-outs that will bring a smile to your face. This set comes with 48 pages that you can fill up with your memories. Set contains acid-free paper and comes with 10 sheets of colourful papers. Set comes with a 48 page hardbound spiral scrapbook, 4 patterned and 6 solid papers, 333 stickers, frames and borders, 5 buttons, multi-coloured sequins, 2 ribbons, marker, stencil, zig zag scissors, fabric flower, glue stick and easy instructions.

Measures approximately 10" long x 10" wide.

$24.99
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Our Price:   $32.99
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Ages 7 and up

Learn how to crochet colourful squares and turn them into a hat, bag or scarf! This kit is the perfect gift, packed in a gorgeous, reusable tin.

Includes: one finished crochet square, 300 yards (274m) of yarn in 6 colors, crochet hook, plastic needle and easy to follow instructions.

$32.99
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Ages 7 and up

Give knitting a try and create fabulous accessories with this kit. Everything is included in the Knit & Wear kit to create a gorgeous rainbow scarf or a funky hat! Once you get the hang of it, knitting is a skill you’ll never forget and will last a lifetime. The thick yarn makes it fast and easy for beginner knitters!

Includes: approximately 17 yards of rainbow yarn, 2 wooden knitting needles and instructions.

$32.99
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Our Price:   $22.99
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Ages 4 and up

Get your lunch ready because you are going to want to show off this lunch bag! Design and colour your own lunch pack with 5 brightly colored permanent markers included.

Includes: Lunch bag and 5 permanent markers.

Measures approximately 9.8” long x 3” tall x 7.8” wide.

$22.99
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Our Price:   $26.99
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Ages 4 and up

Colour your own backpack and carry all your favourite stuff! The Cutie Colour A Backpack includes 5 brightly coloured permanent markers so you can design and colour in your backpack.

Includes: Backpack and 5 permanent markers.

Measures approximately 11.8” long x 3.75″ tall x 9.4″ wide.

$26.99
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Ages 4 and up

Save your ABCs! A charming keepsake book to preserve your preschooler’s first experience with reading and letter recognition! Filled with eye-catching stickers, punch-outs and artwork. Create an activity for “A”, a birthday bash for “B” and a celebration for “C”!

Includes 26-page ABC book, glue stick, 6 markers, approximately 545 stickers and paper shapes, coloured tape, and pictured instructions.

Book measures approximately 10” long x 10” wide.

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Ages 4 and up

It's raining gumdrops! So keep dry with this Yumbrella from Dylan's Candy Bar and Alex Toys. Part of the new Dylan's Candy Bar Collection put together in conjunction with Ralph Lauren's daughter Dylan, the Colour a Yumbrella kit comes with everything you need to decorate your own candy-styled umbrella. Personalize this cute and colourful umbrella with 6 weatherproof markers to make sure you're looking sweet, whatever the weather!

Includes 1 preprinted umbrella and 6 waterproof markers.

Measures approximately 28" in diameter (opened).

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Our Price:   $34.99
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Ages 7 and up

Time away from the computer screen or television can be a great opportunity for learning a new craft and gaining confidence! My Sewing Kit from ALEX keeps little fingers busy and learning with all the essential items needed to discover the world of sewing. The excitement begins with four ready to make crafts with pre-cut pieces. Make an adorable hedgehog and a funky little owl! The shapes, stuffing, thread, needles are all included.

Includes: beautiful keepsake tin containing 55 felt shapes, 15 buttons, needle threader, pin cushion, stuffing, ribbon, ric rac embellishment trim, 2 needles, 20 straight pins, scissors, measuring tape, thimble, 4 spools of thread and easy step by step instructions.

Keepsake tin measures approximately 10.25" long x 2" wide x 7.25" tall.

$34.99
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Our Price:   $39.99
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Ages 7 and up

Tear, Stick, wear and share! This fun Alex kit includes everything you need to have a bright, colourful Duct Tape Party! Use the more than 100 feet of included neon and patterned duct tape to create stylish acessories that are sure to brighten up any outfit. The templates, tools, stencils and easy-to-follow instructions make it easy to create duct tape bags, headbands and more!

This fashionable craft is a perfect activity for Birthday parties, sleepovers or anytime!

Tote bag and 3 plastic bangles are also included.

$39.99
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Ages 6 and up

Create 20 easy Earth-friendly crafts with recycled stickers, papers and pencils!

Just layer and stick to make animals, puppets and jewellery. Featuring recycled paperboard and soy inks this complete art kit reinforces the importance of renewable resources while creating fun pieces of unique art!

A great group activity as well as an ideal craft kit for independent craft time in the playroom!

Includes 428 stickers and shapes, 6 recycled colored pencils, craft sticks, wooden spoons, fork and spatula, wooden buttons, spools and beads, string, ribbon, glue stick, tissue papers and easy instructions.

Winner of the 2011 Oppenheim Toy Portfolio Platinum Award.

$24.99
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Our Price:   $22.99
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Ages 7 and up

Hold all your notes, pictures and keepsakes in style with this funky fabric-covered memo board! The super-groovy Alex Colour a Funky Fashion Memo Board is printed with fun cool fashion accessories for you to colour in - and don't forget to add some sparkle with the included gems!

Includes: 1 satiny memo board with hanging ribbon, 56 sticky gems and 6 permanent fabric markers.

Measures approximately 11" wide x 14" high.

$22.99
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Our Price:   $34.99
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Ages 6 and up

Create 10 custom headbands in endless combinations! Beautiful bows, pretty pom-poms and bejeweled flowers let you express your style, and the slide-on gem stem and easy-attach ribbons allow you to change up your look again and again! Have a blast decorating unique accessories to wear and share with Alex So Many Headbands!

Includes: 8 satin headbands, 2 stretchy headbands, slide-on gem stem, 2 easy-attach ribbons, 8 fabric flowers, 5 ribbons, 86 gems, rainbow shoelace, 6 tulle pieces, felt shapes, rubber bands and easy instructions, all packed in a handled storage case.

Case measures approximately 12.5" long x 12" high x 2" wide.

$34.99
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March 26, 2015

Whether you're enjoying the great outdoors, collecting cuddly plush bunnies, or flying colourful kites we've got all the toys and books you need to celebrate spring …

read more...

We’re now hiring staff for our brand new locations in South Edmonton Common and Red Deer!

Send resumes to employment@mastermindtoys.com


View all Employment Opportunities Here

 

We are thrilled to announce the opening of our fifth Alberta location.

Details Here

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