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Alex

The name ALEX is synonymous with quality creative products that foster a child's personal expression and self-esteem. ALEX toys are designed to give kids the freedom to imagine and the confidence to create. Great art supplies abound in the ALEX art line - paints, brushes, crayons, markers, modeling clay, easels, tables. ALEX toys include lots of cool craft kits so your kids can make scrapbooks, ponchos and almost anything else they can imagine. ALEX doesn't stop there - there are imaginative play toys, puzzles, tumbling mats, bath toys and more!

 

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Our Price:   $7.99
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Ages 4 and up

Colour a real canvas with markers— so easy! Whimsical graphics go well in any kid's room!

Includes: Pre-printed canvas board with hanging hook and 6 washable markers.

Canvas measures approximately 9” long x 9” tall.

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Ages 4 and up

Color a real canvas with markers— so easy! Whimsical graphics go well in any kid's room!

Includes: Pre-printed canvas board with hanging hook and 6 washable markers.

Canvas measures approximately 9” long x 9” wide.

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Our Price:   $9.99
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Ages 4 and up

Budding artists will love the fun, oversized pencil-shaped My Art Case! This perfectly packed 95-piece set contains everything needed to create inspired artwork and crafts even for beginners! This complete and neatly organized set makes a great gift for young artists who are eager to explore their creativity!

Includes 12 crayons, 18 broad tip markers, 12 coloured pencils, 18 watercolour paint cakes, 24 oil pastels, paintbrush, glue, scissors, white paint, ruler, pencil, eraser, sharpener and sponge, and storage carry case.

Measures approximately 21.5” long x 7” wide.

Winner of the Oppenheim Toy Portfolio Gold Seal Award.

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Our Price:   $6.99
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Ages 4 and up

A big container of chalk means a big day of fun. 20 multi-coloured, marbleized, polka dotted and dual coloured chalk sticks and 2 chalk holders come neatly packaged in a square plastic container with a handle. Take along the chalk to the playground and use on the black top, the chalkboard or even on construction paper. When they're gone, the container is reusable!

Chalk holders may vary in colour.

Includes 20 multi-coloured chalk sticks and 2 chalk holders.

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Our Price:   $3.99
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Ages 1.5 and up

The first step in learning about colour recognition, tactile sense and creativity begins with learning to hold the crayon. ALEX makes it easy for even the littlest hands to hold with these chunky, triangular shaped crayons. There's no wrong way! Six vibrant colours for whatever a growing mind can imagine. Even the lightest touch will create a thick line of vivid colour. Just add paper and watch the magic begin.

Includes 6 trianuglar shaped crayons. (Red, Orange, Yellow, Green, Blue, Purple.)

Each crayon measures approximately 1.5" long x 0.5" wide.

$3.99
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Ages 2 and up

Make bath time art time! Use this unique set of 6 bathtub crayons to draw colourful pictures on non-porous surfaces like bathtubs, tile or your body!

Soak the duck shaped sponge with water to remove your work of art.

Fun, clean and easy to erase.

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Our Price:   $5.99
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Ages 5 and up

This Shrinky Dinks kit from Alex includes 10 precut shapes (charms), 8 colored pencils, 12 jewelry findings, a metallic chain bracelet, stretchy loop and easy instructions. First, colour in the precut charms then zap them in the oven to shrink them and then make your charm into a pretty bracelet, earring or necklace!

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Our Price:   $4.99
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Ages 8 and up

Each individual pack contains a pre-strung wheel with two colours of floss and enough thread to make one bracelet. Just open it up and start stringing. Comes with easy instructions. Who will you make bracelets for?

Ships in assorted colours.

Measures approximately 4" in diameter.

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Ages 3 and up

This great set includes 16 different colours of modeling clay! Use the colourful clay to make all sorts of cool models that never dry out. Clay can be used over and over again. This fun clay is great for little artists to create lots of colourful three dimensional models. Net weight approx 344 g.

Colours and package may vary from those shown.

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Ages 5 and up

Start to needlepoint right away, it's so easy! This set comes with preprinted plastic canvas, a plastic needle, 7 bright colours of yarn, and easy instructions. Frame it when you're done! How will your butterfly look when your done?

Measures approximately 7" long x 7" wide.

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Our Price:   $4.99
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Ages 7 and up

Show a special friend how much you care with this beautiful bracelet! This Best Friend Bands Singles kit from Alex makes it easy for even beginners to create an intricate friendship bracelet by using the colour-coded loom that's included! This kit also contains 4 colours of floss and easy-to-follow instructions. Neat and compact, this Best Friends Bands Singles kit makes an excellent travel activity!

$4.99
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Our Price:   $8.99
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Ages 8 and up

Transform your hair from plain to punk in minutes with vibrant metallic chalk pens. Apply pen color on dry hair and these temporary streaks of hair color are easily removed with shampoo. The pens work on all hair colors. A fun activity for parties or girls night out (or in!)!

Includes: 5 mess-free chalk pens and instructions.

$8.99
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October 30, 2014

It's that time of year, our 2014 Gift Guide is here! It's full of wonderful gifts and awesome deals to jump-start the season of surprises and holiday delights. We know the way kids play, and we've put together a collection of everything they're wishing for …

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We’re now hiring staff for our brand new locations in Sherwood Park and Country Hills and our existing stores in Shawnessy and Westhills!

Send resumes to employment@mastermindtoys.com


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We are thrilled to announce the opening of our new Sherwood Park store in Edmonton, Alberta!

Details Here

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