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Alex

The name ALEX is synonymous with quality creative products that foster a child's personal expression and self-esteem. ALEX toys are designed to give kids the freedom to imagine and the confidence to create. Great art supplies abound in the ALEX art line - paints, brushes, crayons, markers, modeling clay, easels, tables. ALEX toys include lots of cool craft kits so your kids can make scrapbooks, ponchos and almost anything else they can imagine. ALEX doesn't stop there - there are imaginative play toys, puzzles, tumbling mats, bath toys and more!

 

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Our Price:   $7.99
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Ages 4 and up

Colour a real canvas with markers— so easy! Whimsical graphics go well in any kid's room!

Includes: Pre-printed canvas board with hanging hook and 6 washable markers.

Canvas measures approximately 9” long x 9” tall.

$7.99
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Our Price:   $7.99
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Ages 4 and up

Color a real canvas with markers— so easy! Whimsical graphics go well in any kid's room!

Includes: Pre-printed canvas board with hanging hook and 6 washable markers.

Canvas measures approximately 9” long x 9” wide.

$7.99
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Our Price:   $19.99
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Ages 2 and up

Ducks of a feather stick together! 3 soft vinyl ducks have magnetic connectors to link them together. Ducks feature fun colours to keep kids engaged!

Includes: big duck and two baby ducks.

Big duck measures approximately 4” tall.

$19.99
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Our Price:   $32.99
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Ages 1.5 and up

Jam, sing and play with Musical Gator. It's four musical instruments in one, so your little one can be a one tot band with this wooden music centre! Music is an amazing way for children to develop their own creativity, learn concentration and coordination. You'll be amazed at what your child can play!

Includes a rainbow xylophone with a wooden base, 2 mallets, cymbal, drum pad and wash board.

$32.99
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Our Price:   $99.99
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Ages 0.5 and up

The Alex Maxville Giant Wooden Activity Cube is packed full of engaging activities to stimulate cognitive, visual and tactical senses! Parents will love the quality wood construction, and kids will have a blast as they're introduced to an array of colours, counting possibilities, as well as visual cause-and-effect fun!

The top of the Activity Cube has a colourful bead maze with 3 bead paths, and the 4 sides feature a fun mirror, friendly graphics, 3 wooden characters to race along wiggly slots, and so much more! There's so much for little ones to see and explore with the Alex Maxville Giant Wooden Activity Cube!

Measures approximately 14" long x 14" wide x 18.4" high.

$99.99
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Our Price:   $42.99
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Ages 1.5 and up

Learn to dress with this pretty purple kitty from head to toe! She's a plush cat featuring 11 dressing activities that help develop fine motor skills. Learn to button, snap, hook and loop, buckle, tie, zipper and more! Comes with real socks and lace up sneakers. Dress and T-shirt are removable too! Learn to dress yourself the fun way with this super cute purple kitty!

Measures approximately 20" high.

$42.99
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Our Price:   $42.99
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Ages 1 and up

Learn to dress with Alex the monkey from head to toe! Plush doll has 11 dressing activities that helps develop fine motor skills. Learn to snap on straps, button, hook and loop, zipper and more. Comes with real socks and lace up sneakers. Shirt and overalls are removable, too! Learn to dress youself, but also pratice fine motor skills with this fun monkey!

Measures approximately 22" long.

$42.99
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Our Price:   $17.99
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Ages 3 and up

Colour me today, wash me tonight, then colour me again tomorrow! This cute plush poodle comes with 4 markers - blue, green, orange and pink. Make this puppy unquie and all yours! Plush poodle puppies are a girl's bestfriend!

Measures approximately 12" long.

$17.99
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Our Price:   $11.99
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Ages 1 and up

Soft, chubby, colourful bathtub squirters are the perfect size for little bathers to hold and squeeze. Lots of fun for little squirts! Includes 4 Phthalate-free squirters: cow, pig, chicken and sheep.

Each squirter measures approximately 2" long x 1" wide.

$11.99
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Our Price:   $14.99
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Ages 3 and up

A fun 28-piece domino game with a zoo theme. Encourages cooperative play while engaging in fun games. A great twist on a classic game! Great for rainy days or a perfect gift!

For 1 - 4 players.

$14.99
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Our Price:   $17.99
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Ages 3 and up

This adorable kitty is cuddly but she's missing something - some colour! Use the included 4 washable markers to decorate her and her outfit. Colour her in today, wash her tonight, and then can colour her all over again tomorrow! She's a machine washable plush cat with removable clothing.

Measures approximately 10" long x 9" wide x 4" high.

$17.99
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Our Price:   $17.99
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Ages 3 and up

This adorable bunny is cuddly but she's missing something - some colour! Use the included 4 washable markers to decorate her and her outfit. Colour her in today, wash her tonight, and then can colour her all over again tomorrow! Includes machine washable plush rabbit with removable dress and 4 washable markers.

Measures approximately 11" wide x 16" high.

$17.99
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Our Price:   $23.99
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Ages 0.5 and up

A fun colourful developmental toy your baby will love! This classic wood pounding activity features 8 colourful pegs and mallet. The Pound ‘N’ Play Porcupine is uniquely designed and stands when flipped over. So after baby finishes playing on one side, just flip and keeping pounding!

Measures approximately 12” wide x 5” tall.

Winner of The Classic Toys Award from Dr. Toy.

$23.99
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Our Price:   $27.99
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Ages 7 and up

Time away from the computer screen or television can be a great opportunity for learning a new craft and gaining confidence! My Sewing Kit from ALEX keeps little fingers busy and learning with all the essential items needed to discover the world of sewing. The excitement begins with four ready to make crafts with pre-cut pieces. Make an adorable hedgehog and a funky little owl! The shapes, stuffing, thread, needles are all included.

Includes: beautiful keepsake tin containing 55 felt shapes, 15 buttons, needle threader, pin cushion, stuffing, ribbon, ric rac embellishment trim, 2 needles, 20 straight pins, scissors, measuring tape, thimble, 4 spools of thread and easy step by step instructions.

Keepsake tin measures approximately 10.25" long x 2" wide x 7.25" tall.

$27.99
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October 30, 2014

It's that time of year, our 2014 Gift Guide is here! It's full of wonderful gifts and awesome deals to jump-start the season of surprises and holiday delights. We know the way kids play, and we've put together a collection of everything they're wishing for …

read more...

We’re now hiring staff for our brand new locations in Sherwood Park and Country Hills and our existing stores in Shawnessy and Westhills!

Send resumes to employment@mastermindtoys.com


View all Employment Opportunities Here

 

We are thrilled to announce the opening of our new store in Coquitlam, British Columbia!

Details Here

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