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Toys In The News

The Mastermind countdown to summer has begun! After the winter we have just experienced, who isn’t ready for summer fun? The experts at Mastermind Toys, Canada’s largest specialty toy retailer, have unveiled this summer’s Mastermind Must-Haves. Whether you are playing at the beach, the backyard, the basement or the park, these fun-filled items will keep kids active, occupied and entertained…rain or shine…all summer long!

 

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Our Price:   $79.99
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Ages 3 and up

Introducing an amazing and unique play material: SANDS ALIVE! Consisting of sand and other natural ingredients, the only way to describe the feeling of this material is sublime! Sands Alive is 100% organic and never dries out. It is non-toxic, bacteria free, water soluble, and is soft to the touch when you mould it, squish it, and can be played with again and again!

Deluxe kit includes: 5lbs of Sands Alive, 25 Play Tools, and 1 Large Sand Tray.

$79.99
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Our Price:   $19.99
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Ages 5 and up

Get active with the fun of Goodminton! Badminton with a paddle play twist, Goodminton requires no net so you can enjoy it almost anywhere. A family favourite at the park, cottage, or beach!

$19.99
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Our Price: $36.99   $29.59
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Ages 3 and up

Ayla is a beautiful and lifelike Our Generation doll with long red hair, blue eyes and soft features. She is wearing a lovely frilly skirt with an adorable grey cardigan and shiny pink shoes.

Includes 1 doll, 1 skirt with cute bow detail, 1 knitted cardigan, 1 tank top, 1 pair of tights, 1 pair of shoes, pair of undies, 1 flower hair elastic and 1 Our Generation Outfitters catalog.

Doll measures approximately 18” tall.

Our Generation Dolls are made to inspire girls to make a positive difference in the world. “Our Generation” is about girls growing up together and creating the narrative of an extraordinary generation. It’s about accessories that speak to the multifaceted lives girls live. It's about giving girls a voice to create and shape a community they love. It’s about a very important generation and its story.

$29.59
List Price:  $36.99
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Our Price: $36.99   $29.59
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Ages 3 and up

Introducing Abrianna, the beautiful doll from Our Generation! She is wonderfully lifelike with her beautiful hair and pretty brown eyes. Wearing a charming polka dot sweater, a purple top, plus her adorable red tights and purple shoes this girl is dressed for a fun day at the library with her new best friend - you!

Doll measures approximately 18” tall.

Includes: 1 non poseable 18" Abrianna doll, 1 purple poka dot sweater, 1 top with flower, 1 pair of undies, 1 sparkly headband, 1 skirt, 1 pair of red tights. .

A complete collection of Canadian-designed dolls, Our Generation features trendy fashions and amazing accessories that are updated season to season, plus Salon Chairs, a Kitchen, Horses and a Barn, even a scooter and 18” dolls set to become your child’s newest best friend. Our Generation is a collection that features amazing value and thoughtful, quality construction that shares similar size to and is compatible with the American Girl line.

$29.59
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Our Price: $59.99   $47.99
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Ages 3 and up

Introducing Lily Anna, a talented girl who loves horseback riding! She has long blonde hair, beautiful blue eyes and comes with two outfits, one for riding and the other is a pretty dress. At the end of the day, cuddle up and read her the included book, “Adventures at Shelby Stables”!

Includes 18" poseable doll, two outfits (dress with shoes and riding outfit with boots and helmet), lemonade pitcher with 2 glasses, 2 lemon slices, lemonade poster, riding number, riding poster, prize ribbon, “Adventures at Shelby Stables” chapter book and bookmark

Doll measures approximately 18” tall.

Destined to become your child's newest best friend, the Our Generation collection features 18" dolls and stylish, seasonal fashions and accessories that they will love - all at an incredible value.

$47.99
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Our Price: $59.99   $47.99
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Ages 3 and up

Introducing Sydney Lee, a beautiful brown haired girl with stunning green eyes who loves to dance! It is important to her to keep up with her passions and to keep active. Sydney Lee comes with two dance outfits, one in purple and one in pink. At the end of the day, cuddle up and read her the included book, “Stars in Your Eyes”!

Includes 1 poseable doll with two dance outfits, a glitter headband, ballerina bag, water bottle, yoyo, invitation cards, newspaper, Our Generation story book "Stars in Your Eyes" and book mark.

Doll measures approximately 18” tall.

Our Generation Dolls are made to inspire girls to make a positive difference in the world. “Our Generation” is about girls growing up together and creating the narrative of an extraordinary generation. It’s about accessories that speak to the multifaceted lives girls live. It's about giving girls a voice to create and shape a community they love. It’s about a very important generation and its story.

$47.99
List Price:  $59.99
You save: $12.00
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Our Price:   $29.99
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Ages 3 and up

Campfire gear like this is just what any girl needs for making warm memories and singing cool campfire songs! Set up camp and snuggle in for a cozy night inside your matching sleeping bag and tent.

Includes tent, sleeping bag, marshmallow, roasting stick, hot dog, plate, cup, drinking pitcher and functional lantern.

Requires 2 AG13 button cell batteries ("Try Me" batteries included).

A complete collection of Canadian-designed dolls, Our Generation features trendy fashions and amazing accessories that are updated season to season, plus Salon Chairs, a Kitchen, Horses and a Barn, even a scooter and 18” dolls set to become your child’s newest best friend. Our Generation is a collection that features amazing value and thoughtful, quality construction that shares similar size to and is compatible with the American Girl line.

$29.99
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Our Price:   $19.99
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Ages 8 and up

These are not just your ordinary bracelets! With this unique tool, you can weave mini barbell beads into the one-of-a-kind bracelets. Perfect to bring with you on the road or to camp to make and exchange with your friends!

Includes bracelet maker, 230 link beads, 7 colours of cotton thread, 7 clasp beads, 14 round beads, needle, link bead pen and colour instructions.

$19.99
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Our Price:   $119.99
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Ages 3 and up

This complete Our Generation Gourmet Kitchen set is a dream come true! There is always something fun to make in the kitchen! Use your best recipes from the pros, like mom and grandma, and gather all of your favourite ingredients to prepare something delicious with this full kitchen set.

Includes 2 bowls, bread pan, butter box, 3 canisters and lid, cereal box, cheese, baking sheet, muffin pan, 2 muffins, 2 cupcakes, egg box, 2 glasses, hamburger box, 6 hot chocolate bags, ice cream box, juice carton, set of measuring cups, set of measuring spoons, milk box, 6 mixers, mixing spoon, mug, orange, pastry flour bag, pepper, phone, pitcher, 2 plants, 2 plates, popsicle box, pot, round spray bottle, spatula, sponge, sandwich, 3 shakers, spray bottle, tin cans and 1 tomato.

Doll sold separately.

A complete collection of Canadian-designed dolls, Our Generation features trendy fashions and amazing accessories that are updated season to season, plus Salon Chairs, a Kitchen, Horses and a Barn, even a Scooter and 18” dolls set to become your child’s newest best friend. Our Generation is a collection that features amazing value and thoughtful, quality construction that shares similar size to and is compatible with the American Girl line.

$119.99
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Our Price:   $54.99
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Buy 1 Get 1 50% Off
Ages 3 and up

This stunning brown horse is almost ready for the course! Just dress her with the included saddle pad, saddle, bridle and blinders and give her long mane and tail one last brush before the big race! Fits most 18” dolls.

Includes horse, saddle, bridle with fabric reins, saddle pad, set of blinders, pair of leg warmers, brush, carrot, bottle, registration form, trophy, course route and Our Generation Outfitters catalog.

Doll and outfit sold separately.

Our Generation Dolls are made to inspire girls to make a positive difference in the world. “Our Generation” is about girls growing up together and creating the narrative of an extraordinary generation. It’s about accessories that speak to the multifaceted lives girls live. It's about giving girls a voice to create and shape a community they love. It’s about a very important generation and its story.

$54.99
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Our Price:   $169.99
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Buy 1 Get 1 50% Off
Ages 3 and up

It’s time to prepare for riding with the Saddle-Up Stables from Our Generation! Bring your horse to this cute barn which has all of the needed accessories needed for grooming and feeding, then saddle-up and go for a ride! Fits most 20” horses.

Includes horse barn with 2 stall doors and 2 fences, grooming tote, rope tether, horse scraper, 3 bottles, curry brush, hoof pick, whip, feed, bucket with seeds and corn inside, scoop, carrot, 2 half apples, grooming mitten, sponge, saddle, hay bag, saddle bag and a set of reins.

 

Doll and horse sold separately.

A complete collection of Canadian-designed dolls, Our Generation features trendy fashions and amazing accessories that are updated season to season, plus Salon Chairs, a Kitchen, Horses and a Barn, even a Scooter and 18” dolls set to become your child’s newest best friend. Our Generation is a collection that features amazing value and thoughtful, quality construction that shares similar size to and is compatible with the American Girl line.

$169.99
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Our Price:   $9.99
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Ages 7 and up

The creators of the Original Rainbow Loom® introduce the all new versatile travel Monster Tail™ Loom which features 8 pegs and is perfect for creating more elaborate patterns on-the-go! Larger C-Clips are perfect for your Monster Tail™ designs! Make “fishtail” bracelets super fast with the included Mini Rainbow Loom®!

Monster Tail™ measures approximately 3.25” long.

Original Rainbow Loom®, and refill bands sold separately. Colours of included bands vary.

Includes 1 Monster Tail™ Loom, 1 Mini Rainbow Loom®, approximately 600+ Latex free assorted colour rubber bands, approximately 24 larger C-Clips, 1 Original Rainbow Loom® 2-in-1 plastic hook and base opener, instruction manual.

$9.99
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Our Price:   $5.99
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Ages 8 and up

A new patent pending hook design that features a combination of durable plastic with a sturdy, long-lasting metal tip! Use the included Mini Rainbow Loom® to make "fishtail" bracelets super fast! This 2 piece set is the perfect upgrade for your Original Rainbow Loom® (sold separately).

Includes one Mini Rainbow Loom®, and one new 2-in-1 plastic and metal replacement hook and base removal tool.

Original Rainbow Loom®, and Rainbow Loom® refill bands sold separately.

$5.99
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Our Price:   $5.99
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Ages 8 and up

A new patent pending hook design that features a combination of durable plastic with a sturdy, long-lasting metal tip! Use the included Mini Rainbow Loom® to make "fishtail" bracelets super fast! This 2 piece set is the perfect upgrade for your Original Rainbow Loom® (sold separately).

Includes one Mini Rainbow Loom®, and one new 2-in-1 plastic and metal replacement hook and base removal tool.

Original Rainbow Loom®, and Rainbow Loom® refill bands sold separately.

$5.99
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Our Price:   $19.95
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Ages 4 and up

Have the sweetest dreams on a pillowcase that you paint all by yourself! Use the included paint brush and 6 colours of vibrant fabric paints to personalize and decorate your very own Magic Pillow.

Set the fabric paint with your iron and the help of an adult.

The non-toxic fabric paints will stay bright and are machine washable.

A perfect activity for sleepovers, vacations, camp, and visiting with relatives. A great idea to encourage a good night’s sleep with a soothing, personally painted pillow!

The Magic Pillow Pillowcase Painting Kit is made in Canada! The clear plastic packaging is 100% biodegradable!

Includes: paintbrush, 6 colours of fabric paint, hand printed pillow case, instructions.

Pillowcase fits one standard sized pillow.

$19.95
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Our Price:   $99.99
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Ages 7 and up

Command the high seas on a quest for treasure with the Pirate Ship with RC Underwater Motor! Equipped with a remote-controlled underwater motor, kids can propel the ship and also control its path as it makes its way through uncharted waters! Ward off enemies with the functioning cannons and store all the pirate booty in the central storage compartment.

Includes Pirate Ship, three pirate figures, treasure with chest, black sails, swords, barrel, shovel, anchor and other accessories.

Figures measure approximately 2.95” tall.

Requires one 9V battery and 6 AA batteries (sold separately).

$99.99
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Our Price:   $24.99
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Ages 6 and up

Smakaball is "smakable" fun for everyone! Catch and smack the large beach ball with your paddle made of pool noodles. Perfect for the park or the pool! Smack the ball back and forth or take your play to the next level with Monkey in the Middle, any of your other favourite catch games, or even team sports!

Simple "no tools" assembly required. Ball ships deflated.

Includes 2 catchers, 1 ball, and instructions printed on the box.

$24.99
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Our Price:   $59.99
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Ages 5 and up

Lazer Pitch Baseball™ is a pitching machine that allows you to control the timing of each pitch! Just press the button on the bat and the ball shoots out of the pitching machine allowing the child to control the timing for each hit.

Lazer Pitch Baseball shoots pitches up to 25 feet and features adjustable pitching angles that range from normal fast balls and softball lobs (simulating pitches) to 90 degree pop-ups (similar to T-Ball) for beginners.

For kids who want to use their own bat, the machine has an “auto” mode that will shoot pitches every 8 seconds!

Requires 4 D batteries and one 9V battery (not included).

Includes 1 RC bat, 5 balls and pitching machine.

Bat measures approximately 26” long.

$59.99
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Our Price:   $34.99
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Ages 8 and up

Introducing the first ever auto-rotating, multi-launching Zoom Rocketz!! Works just like your traditional stomp rocket system, but this one allows you to load all six rockets to the base and stomp rapid-fire style to send all six launching over 75 feet, one after another!

$34.99
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Our Price:   $39.99
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Ages 6 and up

An awesome star-finding tool, the Stellarscope displays all the main stars and constellations of both the Northern and Southern hemispheres. Choose the adapter for your latitude and rotate the time/date selector for the current date and time. Look through the Stellar scope for a star map aligned with the actual night sky as it appears in your location at that very moment.

$39.99
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April 15, 2015

It's a new season and that means new Our Generation is here! Let's go camping, meet some new friends with beautiful, long hair to style, and rock some cool spring fashions …

read more...

We’re now hiring staff for our brand new locations in South Edmonton Common and Red Deer!

Send resumes to employment@mastermindtoys.com


View all Employment Opportunities Here

 

We are thrilled to announce the opening of our new Calgary location.

Details Here

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