Mastermind Toys Newsroom

Mastermind Toys is all about spreading the news! Since 1984, we've been been sharing our love of quality toys and books for children in our stores in Ontario, British Columbia, Alberta and Manitoba and all over the world at mastermindtoys.com. We're proud and delighted to be growing as one of Canada's premier brands.

Visit our newsroom regularly to see media releases, top toy lists and other exciting news and events. Learn more about Mastermind Toys.

For media requests or additional information, please contact Susan Anderson, VP Marketing & Brand: sanderson@mastermindtoys.com

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2019 Press Releases

Let's get gifting! Mastermind Toys is holiday ready and at your service!

Canada’s Largest Specialty Toy and Children’s Books Retailer Unwraps 2019 Holiday Gift Guide, Unveils Holiday Faves List and Offers Pre-Season Bonus: 20% off $50+ Purchase

Toronto, ON - October 24, 2019

Ready to get gifting?  Need some holiday inspo? With 35 years of expertise in the play business, Mastermind Toys is holiday-ready and at your service! Canada’s largest specialty toy and children’s books retailer has unwrapped its 2019 Holiday Gift Guide designed to help shoppers find the perfect present for the kids on their list…in-store or online.  Available in digital and print, the holiday guide  is a colourful and informative resource that features a wide assortment of 600 must-haves including over 100 exclusive products that are only available at Mastermind Toys. All Gift Guide items will be available at Mastermind’s 69 Canadian stores and at www.mastermindtoys.com this Fall.

“Whether you are shopping for the creative crafter, the outdoor adventurer, or the passionate or first-time gamer, there are loads of fun-filled options to choose from,” said Jon Levy, Chief Merchant, CEO and Co-Founder, Mastermind Toys.  “From the brand new line of Creatable World Dolls, the exclusive Rainbow Loom Loomoji, and the Frozen II 3D Puzzle, to the Star Wars Force Coding Kit, the Sleek Stratos Snow Sled and the LiteHawk Snow Challenge RC 4x4 Racer, our gift guide is filled with hundreds of ideas that inspire, engage, educate, and entertain.”

This season, books are big at Mastermind Toys! “We have made significant enhancements in our books category, and customers will immediately notice a refreshed look and feel on our bookshelves,” said Mr. Levy. “Our carefully curated and expanded collection of books features an abundance of new and classic hand-picked titles ranging from storybooks to young adult fiction, plus exclusives like Brandon Mull’s Dragonwatch: Master of the Phantom Tale.”

To encourage customers to get started on their holiday shopping list, Mastermind Toys is offering a limited, one-time offer of a 20% savings off any purchase of $50 or more valid from October 24 -November 17/19, available in-store and online. Visit Holiday Savings for details on this special seasonal  offer. Certain restrictions apply.

Need help to get into the gift-giving mode? The Mastermind Toys buying team has assembled their Top 30 Holiday Faves List featuring this season’s essentials in a variety of categories. The full list with descriptions can be viewed at www.mastermindtoys.com/newsroom in the 2019 Press Releases section.

TOP 30 HOLIDAY FAVES LIST

Outdoor Action...RC included!

Stratos Sled: Mystic Black and Green* ($99.99) Ages 3+

Bigmouth Snow Globe Inflatable Fort ($89.99), Ages 8+

LiteHawk Lil’ Tom Snow Challenge ($59.99), Ages 6+

Fashionista

Blinger™ Diamond Collection Bedazzler Tool ($29.99), Ages 6+

Creatable World Dolls ($39.99), Ages 6+

Cool Maker Go Glam Nail Stamper ($34.99), Ages 8+

L.O.L. Surprise! 2-in-1- Glamper ($159.99), Ages 6+

L.O.L. Surprise! Winter Disco Glitter Globe ($17.99), Ages 6+

Craft & Create

KidKraft Maker’s Space Project Station* ($169.99), Ages 3+

Rainbow Loom® Loomoji* ($19.99), Ages 7+

Owl Toys Paint & Pottery 2 in 1 Set* ($39.99), Ages 5+

Connect & Code

Learning Resources® Coding Critters™ – Ranger & Zip ($49.99), Ages 4+

KANO Star Wars Force Kit/KANO Frozen Kit ($99.99), Ages 6+

DoodleMatic Mobile Game Maker*($39.99), Ages 6

Puzzles & Games

I Moustache You A Question: The Party Game* ($34.99), Ages 8+

Narwhal Free For All! Game* ($29.99), Ages 5+

Monster Slap Game* ($19.99), Ages 5+

Blockbuster® Party Game ($29.99), Ages 12+

Frozen II Castle 3D Puzzle* ($89.99), Ages 12+

Building & Science

Meccano Innovation Sets: Motorized Movers ($69.99), Ages 10+

BoomTrix Showdown Set* ($49.99), Ages 8+

Younger Set

Fat Brain InnyBin Shape Sorter ($34.99), Ages 6m+

Cadson Dyson Cord-Free Vacuum ($49.99), Ages 3+

Timber Tots Tree House* ($79.99) Ages 2+

Books

Dinosnores, Sandra Boynton ($10.95), Ages 0-2

Skinnamarink, Sharon Lois & Bram ($21.99), Ages 3-5

Dog Man: For Whom The Ball Rolls, Dav Pilkey ($15.99) Ages 6-8               

Guts, Raina Telgemeier ($16.99), Ages 9-12

Dragonwatch Master of the Phantom Isle*, Brandon Mull ($25.99), Ages 9-12

Home Alone 2: Lost in New York, Kim Smith ($19.99), Ages 4-8

HOLIDAY GIVING

In partnership with WE Charity since 2015, Mastermind Toys, together with their customers, have raised over $1 million toward service-learning programs for Canadian students, and school building and sustainable development projects worldwide. This Holiday Season, Mastermind Toys will support We Well-being, a new initiative that will provide 100,000 Canadian children with resources and school curriculum to nurture their own mental and physical well-being. When you purchase select items at Mastermind Toys: WE rafiki and DIY bracelets, WE chocolate and Tie On Goodness Tags, you are contributing directly to We Well-being.  

AWESOME EXTRAS:

  • Seasonal Savings – take advantage of a limited time offer of 20% off any purchase of $50 or more until November 17th. Visit Holiday Savings for details.
  • Free Gift Wrapping – let our helping hands doing the wrapping, available every day on all in-store purchases in a variety of fun and festive papers.
  • Mastermind Toys Perks – join our Loyalty Program and enjoy benefits including birthday recognition and gifts; personalized product recommendations; surprise offers, plus insider info on in-store events, hot toys and trends.
  • Free Shipping** – shop at mastermindtoys.com and enjoy free shipping on all online orders of $49+.
  • Reserve Online, Collect In-store – a free and time-saving service that lets customers reserve items online and pick up their order from their preferred local store.
  • Knowledgeable In-Store Toy Experts – our experienced, in-store team is ready to demo their favourites and guide you toward the perfect present.

    For interviews with a Mastermind Toys expert to talk holiday toys, children’s books and this season’s top trends, or for visual assets, contact Beth Merrick/ZAZOU Communications, beth@zazoupr.com / (416) 654-9881 /@zazoupr.

    *Only available at Mastermind Toys

    **Certain restrictions may apply

    Note: Items listed subject to availability, prices subject to change.

     

    SOCIAL:

    Instagram: instagram.com/mastermindtoys

    Facebook: Facebook.com/MastermindToys

    Twitter: @MastermindToys   #MastermindToysHolidayFaves                                                     

    YouTube: YouTube.com/MastermindToys

    ABOUT MASTERMIND TOYS

    Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 35th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 69 locations in Southern, Southwestern and Eastern Ontario; Calgary, Edmonton, Red Deer, Grande Prairie, Lethbridge and Medicine Hat, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen, Victoria and Prince George, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth, Halifax and Sydney, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at www.mastermindtoys.com.

Awesome August alert! Mastermind Toys makes a move to Medicine Hat!

13th Alberta Location, 69th Store for Canada’s Largest Specialty Toy Retailer

Toronto, ON - August 22, 2019

Make way for amazing new toy options in Medicine Hat! This weekend, Mastermind Toys will open its doors at Strachan Corner, marking its 13th store in Alberta, the highest concentration of Mastermind toy stores outside of Ontario. Canada’s largest specialty toy and children’s books retailer planted it roots in Alberta in 2013 with the opening of its first Calgary store and currently has multiple locations in Edmonton, Red Deer, Grande Prairie and Lethbridge.  With 69 stores and growing, Mastermind Toys is now the largest toy retailer (by store count) in English Canada.

Located in the easily accessible and highly visible Strachan Corner (SW corner of Trans-Canada Highway 1 and Dunmore Rd.), the newly constructed 4,000 sq. ft. Mastermind Toys store is well-situated in a convenient  and central shopping destination filled with a solid roster of retailers.

“We are thrilled to expand our reach in Southern Alberta, and are excited to introduce families in Medicine Hat and the surrounding communities to a fun new store bursting with the best hand-picked selection of specialty toys, games and books,” said Jon Levy, CEO, Co-Founder and Chief Merchant, Mastermind Toys. “Customers looking for the perfect present for the kids on their list will now have the opportunity to enjoy the Mastermind Toys shopping experience in a colourful, energetic and friendly shopping environment.”

Mastermind Toys offers a free customer loyalty program that is easy to join: Mastermind Perks. Members will enjoy a variety of benefits including free in-store gift-wrapping and loot-bag assembly; sneak previews and early alerts about new, hot and limited-edition items; access to members-only promotions and events; plus customized offers and personalized toy recommendations. Perks members will also receive surprise gifts and rewards throughout the year to mark milestones like birthdays and holidays.

Founded by brothers Andy and Jon Levy, Mastermind Toys has offered shoppers a classic toy store experience for 35 years. Both in-store and online at mastermindtoys.com, Mastermind Toys boasts an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. Mastermind Toys’ buying team travel the world to find inspiring, engaging and unique merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, the Moonlite Storytime Projector, Bruder and Siku vehicles, Meccano, Quercetti marble runs, Magformers building toys, and Creativity for Kids craft kits, as well as such top global brands as LEGO®, Hape®, Ravensburger®, and PLAYMOBIL®.

The Grand Opening Party take place September 12-15/19 where customers will enjoy special promotions, delicious treats, loot bags and a visit from Paw Patrol’s Chase. Visit www.mastermindtoys.com for details.

Regular Store Hours:  Monday to Friday: 10am to 9pm, Saturday: 9:30am to 6pm, and Sunday: 10am to 5pm.

SOCIAL:

Facebook: Facebook.com/MastermindToys

Instagram: instagram.com/mastermindtoys

Twitter: @MastermindToys   #MastermindToys                                           

YouTube:YouTube.com/MastermindToys

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 35th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 69 locations in Southern, Southwestern and Eastern Ontario; Calgary, Edmonton, Red Deer, Grande Prairie, Lethbridge and Medicine Hat, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen, Victoria and Prince George, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth, Halifax and Sydney, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at mastermindtoys.com.

Family fun alert! Mastermind Toys is coming to Prince George!

6th BC Location, 68th Store for Canada’s Largest Specialty Toy Retailer

Toronto, ON - May 16, 2019

Mastermind Toys continues to expand its retail footprint in British Columbia.  This weekend, Canada’s largest specialty toy and children’s books retailer will open a new store in Prince George, its first location in Northern British Columbia and its sixth in the province.  Mastermind Toys planted its BC roots in 2013 with the opening of its Langley store and currently has locations in Abbotsford, Coquitlam, Tsawwassen and Victoria.  With 68 stores and growing, Mastermind Toys is now the largest toy retailer (by store count) in English Canada.

Located in the easily accessible and highly visible River Point Landing (3034 Recplace Dr./Hwy. 16 ), the newly constructed 4,000 sq. ft. Mastermind Toys store is well-situated in a convenient shopping destination filled with a solid roster of retailers including PetSmart and Party City.

“We are thrilled to extend our reach in British Columbia, and are excited to offer families in Prince George and the surrounding communities with a fun new store to find the best hand-picked selection of specialty toys, games and books,” said Jon Levy, CEO, Co-Founder and Chief Merchant, Mastermind Toys. “Customers looking for the perfect present for the kids on their list will now have the opportunity to enjoy the Mastermind Toys shopping experience in a colourful, energetic and friendly shopping environment.”

Mastermind Toys offers a free customer loyalty program that is easy to join: Mastermind Perks. Members will enjoy a variety of benefits including free in-store gift-wrapping and loot-bag assembly; sneak previews and early alerts about new, hot and limited-edition items; access to members-only promotions and events; plus customized offers and personalized toy recommendations. Perks members will also receive surprise gifts and rewards throughout the year to mark milestones like birthdays and holidays.

Founded by brothers Andy and Jon Levy, Mastermind Toys has offered shoppers a classic toy store experience for 35 years. Both in-store and online at mastermindtoys.com, Mastermind Toys boasts an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. Mastermind Toys’ buying team travel the world to find inspiring, engaging and unique merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, the Moonlite Storytime Projector, Bruder and Siku vehicles, Meccano, Quercetti marble runs, Magformers building toys, and Creativity for Kids craft kits, as well as such top global brands as LEGO®, Hape®, Ravensburger®, and PLAYMOBIL®.

The Grand Opening Party take place June 13 -16/19 where customers will enjoy special promotions, delicious treats, loot bags and a visit from Paw Patrol’s Chase. Visit www.mastermindtoys.com for details.

Regular Store Hours:  Monday to Friday: 10am to 9pm, Saturday: 9:30am to 6pm, and Sunday: 11am to 5pm.

 

SOCIAL:

Facebook: Facebook.com/MastermindToys

Instagram: instagram.com/mastermindtoys

Twitter: @MastermindToys   #MastermindToys                                           

YouTube:YouTube.com/MastermindToys

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 35th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 68 locations in Southern, Southwestern and Eastern Ontario; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen, Victoria and Prince George, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth, Halifax and Sydney, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at mastermindtoys.com.

Make way for more toys in Mississauga: Mastermind Toys reopens second store!

Canada’s Largest Specialty Toy Retailer Opens 67th Location

Toronto, ON - April 23, 2019

This past weekend, Mastermind Toys opened a much anticipated store in the south end of Mississauga. Located in the bustling and easily accessible Clarkson Crossing Centre (970 Southdown Rd., at the corner of Lakeshore Rd. W./Royal Windsor Dr.), the new Mastermind Toys store replaces its former Erin Mills Parkway location that closed in March 2018.  Canada’s largest specialty toy and children’s books retailer has an existing Mississauga store at Hurontario and Eglinton Ave W. which opened in 2012. The company also operates stores in Oakville, Milton and Burlington.

“We have been actively searching for the right site in South Mississauga for a very long time and finally found the perfect spot at Clarkson Crossing Centre,” said Jon Levy, Chief Merchant, Co-Founder and CEO, Mastermind Toys.  “By opening in this highly visible location, we are well positioned to serve all of our Mississauga customers with the best selection of hand-picked, carefully curated toys, games and books in a colourful, energetic and friendly shopping environment.”

The newly constructed 3,670 sq. ft. store is well-situated in a prime shopping destination filled with a solid mix of national retailers and surrounded by numerous family-friendly neighbourhoods.

Mastermind Toys offers a free customer loyalty program that is easy to join: Mastermind Perks. Members will enjoy a variety of benefits including free in-store gift-wrapping and loot-bag assembly; sneak previews and early alerts about new, hot and limited-edition items; access to members-only promotions and events; plus customized offers and personalized toy recommendations. Perks members will also receive surprise gifts and rewards throughout the year to mark milestones like birthdays and holidays.

Founded by brothers Andy and Jon Levy, Mastermind Toys has offered shoppers a classic toy store experience for 35 years.  Both in-store and online at mastermindtoys.com, Mastermind Toys boasts an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. Mastermind Toys’ buying team travel the world to find inspiring, engaging and unique merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, the Moonlite Storytime Projector, Bruder and Siku vehicles, Meccano, Quercetti marble runs, Magformers building toys, and Creativity for Kids craft kits, as well as such top global brands as LEGO®, Hape®, Ravensburger®, and PLAYMOBIL®.

The Grand Opening Party take place May 2-5 where customers will enjoy special promotions, delicious treats, loot bags and a visit from Paw Patrol’s Chase. Visit www.mastermindtoys.com for details.

 

Regular Store Hours:  Monday to Friday: 10am to 9pm, Saturday: 9:30am to 6pm, and Sunday: 11am to 5pm.

SOCIAL:

Facebook: Facebook.com/MastermindToys

Instagram: instagram.com/mastermindtoys

Twitter: @MastermindToys   #MastermindToys                                           

YouTube: YouTube.com/MastermindToys

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 35th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 67 locations in Southern, Southwestern and Eastern Ontario; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth, Halifax and Sydney, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at mastermindtoys.com.

 

 

Mastermind Toys reveals hot 25 summer playlist!

2019 Summer Standouts: Ginormous Unicorn Sprinkler, Ninja Tree Climbing, Kid-friendly Axe-Throwing, Game of Thrones 3D Puzzle, Plus Bubbles that Will Blow You Away

Toronto, ON - April 15, 2019

Climbing! Blowing! Running! Throwing! Mastermind Toys is all set for a spectacular Summer! With 35 years of toy experience, Canada’s largest specialty toy and children’s books retailer knows the way kids play, and today released their annual list of the best new summer toys, games and gear. The company’s team of toy-buying experts have created a fun-filled Hot Summer Playlist featuring three key categories: Just Add Water, Active Outdoor Play and Save it for a Rainy Day providing parents with an abundance of creative ideas and activities to energize and entertain kids…rain or shine! 

“After this year’s long Canadian winter, the summer vibe is play outside and we have an incredible selection of the latest and greatest specialty toys to keep all kinds of kids active and engaged all summer long,” said Jon Levy, Chief Merchant, Co-Founder and CEO, Mastermind Toys. “From Foam Axe-Throwing and a Ninja Tree Climbers Kit to an awesome outdoor Laser Tag game and a Ginormous 6-foot Unicorn Sprinkler, this summer’s standouts are guaranteed for maximum fun!”

All items will be available at Mastermind Toys 66 Canadian locations and at www.mastermindtoys.com later this Spring. For customer convenience, shoppers looking for a specific item can always reserve online and pick-up at their selected Mastermind Toys store.

 

JUST ADD WATER TOYS

  1. GINORMOUS UNICORN YARD SPRINKLER ($79.99, All Ages)

Standing over 6-ft. tall, this Ginormous Unicorn Yard Sprinkler is a backyard blast!  Simply inflate, connect to a hose and voila- water comes out of the horn – awesome for all kinds of epic parties!

  1. TRIPLE PLAY SPLASHBALL ($49.99, Ages 2+)

The Triple Play Splash T-Ball Set offers 3 different ways for kids to play baseball. Stage 1, beginners can build confidence with the tee perch.  Stage 2 offers more of a challenge where you stomp on the spring-loaded pad to shoot a ball upward. At stage 3, kids can hit the baseball while it's floating on a stream of water!

  1. HEADSPLAT ($24.99, Ages 8+)

Will you stay dry, or will you get wet? It's extreme water balloon flipping fun! Strap in, swing and catch the balloon on your head, or you're Splashed Out! Includes Head Splat Balloon Catcher, 24 Balloons.

  1. GIANT POOL FLOATS ($29.99, Ages 8+)

Float in fashion with these awesome 3-ft long inflatables! Choose from Llama, Pizza or Ice Cream. Great for the pool or the lake, and deflates to a compact size so it’s easy to pack.

  1. SHARK LIL’ FLOAT WITH CANOPY ($24.99, Ages 1+)

This Jaw-some float is dual-chambered for stability, featuring a secure, comfy seat with openings for your little one’s legs giving them freedom to kick with excitement as you chill in the pool together.   Use the removable canopy to keep them in the shade without having to take away pool time. This float inflates quickly, no special tools or batteries required!

  1. FUBBLES® MUSICAL BUBBLE UNICORN ($12.99, Ages 3+)

Blast streams of bubbles with the Fubbles Musical Bubble Unicorn! Pull the trigger, plays music and blows bubbles galore.

  1. BIG A BUBBLES ($3.99, Ages 3+)

Make huge bubbles with Big A Bubbles! Each package contains a re-sealable bag filled with bubble solution. Just put on the finger glove and dip it in the bubble bag!

 

ACTIVE OUTDOOR PLAY

  1. NINJALINE 30' INTRO KIT W/ 7 OBSTACLES ($129.99, Ages 5+)

Train like a Ninja Warrior! The Ninjaline® allows the versatility of moving the obstacles further apart as your skills improve, and includes obstacles that vary in skill level. Change the order of the obstacles to create endless patterns. Easy installation and take down means that you can take your training on the go!

  1. NINJA TREE CLIMBERS ($129.99, Ages 5+)

Reach new heights with this Ninja Tree Climbers kit. The set includes 6 bases with ratchet straps and 4 climbing holds (the bottom 2 bases are foot holds).  Easy to install and adjust without harming a tree and can be adaptable for all ages big and small.

  1. SPIKEBALL 3 BALL SET ($79.99, Ages 8+)

An amazing fun and active game that is played like 2 on 2 volleyball.  A Hula Hoop sized net is placed at ankle level between the two teams. Smack the palm-sized ball down on the net so it ricochets up at your opponents. They have up to three hits between them to control it and bounce it back to you. When they miss, you score.

  1. LASER X GAMING EXPERIENCE DOUBLE PACK ($69.99, Ages 8+)

Laser X Double Pack is the ultimate high tech game of tag: it's like having a real laser arena right in your own backyard! Includes everything you need for 2 Laser X Players: 2 Laser X blasters with 2 receiving vests. Blasters have pinpoint accuracy up to 200 feet and the vest counts your hits. The power indicator lets you know when to reload and the interactive voice coach keeps you focused on the game. Also includes full-colour lighting effects, stereo sound and music to create a complete gaming experience. Play inside or out – day or night!

  1. SLIMEBALL LIGHT CLAW & GLOW TARGET ($34.99, Ages 6+)

Bring no mess Slimeballs into the night! Hang the glow-in-the-dark target anywhere. Attach the claw to your wrist, and charge the glow Slimeballs with the black light finger lights. The glowing Slimeball streaks through the air and stays lit even as it splats onto the sticky target. All Slimeball targets feature a special interlocking technology so multiple targets can snap together to create an even larger target.

  1. B. TIKI RETREAT BUG HOTEL ($21.99, Ages 4+)

A perfect retreat for bugs to unwind under a palm tree, with beach chair and umbrella included! Grab the handle and bring it anywhere. Comes with a handy plastic grabber topped with a magnifying glass to take a closer look at the tiny crawlers.

  1. GOOFY FOOT DESIGNS SPRAY CHALK 3 PACK ($7.99, Ages 8+)

Ready for a pavement party? Scribble and spray to create incredible outdoor art with washable chalk from a can!

 

SAVE IT FOR A RAINY DAY!

  1. ZAX FOAM AXE THROWING SINGLE PACK ($15.99, Ages 8+)

The axe-throwing craze is now kid-friendly! This safe and innovative foam throwing axe utilizes self-releasing suction cups that stick to any smooth surface. Test your accuracy and get stuck on fun with ZAX!

  1. CREATIVITY FOR KIDS RAINBOW SANDLAND ($24.99, Ages 6+)

Remember the fun of sand art? Now this classic has been updated with two super trendy themes – rainbow and unicorn! Simply layer the vibrant colours of sand and sparkling glitter inside the window frame. Use the design tool to create lines and patterns into your sandscape. Top the sand with the handy seal, add your friendly unicorn and stickers to complete your sand art masterpiece

  1. THE GAME OF WOLF ($29.99, Ages 4+)

Which is stronger?  The Lone Wolf or The Pack?  Find out in this strategic trivia game, where friend quickly becomes foe!  As the Wolf, pick your pack members based on their knowledge of the subject or go Lone Wolf for a chance at double the points! The Pack or Lone Wolf that answers the most correct of the five questions win the points for that round!

  1. TRUEBALANCE BALANCING SKILL TOY $29.99 (Ages, 8+)

The unpredictably fun coordination game for the whole family! The unpredictable movements make every turn unique. The wooden discs have magnets inside; stack all of the disks together to make a tower!  An entertaining and educational game that requires focus and concentration, and is a great tool to improve motor skills.

  1. TWEET BEATS TREE SET ($39.99 Set/$9.99 ea. Bird, Ages 5+) Only at Mastermind Toys

The Tweet Beats love music and they all have their own style and sound. Kids can mix and remix bass, drums, harmony and vocals by placing these soulful sound birds on different branches in the Tweet Beats Tree.

  1. ORB SLIMI CAFÉ – SQUISHIES & TOPPINGS ($12.99 ea, Ages 8+)

Combine specially formulated ORB Soft’n Slo Squishies™ with revolutionary ORB Slimi Café™ Toppings—Jameez, Drizzlerz, Fluffiwhipz and Swirleez—to make slimi, squishy masterpieces. Mix, match, decorate and squeeze. When your unique creation is done, pull apart and start again.

  1. WREBBIT GAME OF THRONES WINTERFELL 3D PUZZLE ($59.99, Ages 14+)

Located in the centre of the northmost province of the Seven Kingdoms, Winterfell is considered to be Westeros' capital of the north. Build your own 3D replica of this ancestral castle and seat of power of House Stark. This 910-piece 3D puzzle is a must for all Game of Thrones fans.

  1. LUCKY FORTUNE COOKIE ($5.99, Ages 5+)

A fun and fashionable collectible! Every plastic fortune cookie comes with a surprise charm bracelet and a paper fortune for good luck. Go ahead…: crack 'em, wear 'em, find your luck, and share 'em!  

  1. LEGO DISNEY MINIFIGURES SERIES 2 ($4.99, Ages 3+)

Bring exciting new play possibilities to any LEGO® set with the LEGO Minifigures 71024 Disney Series 2. This new collection features a magical lineup of exclusive, limited edition Disney characters: Vintage Mickey & Minnie, Hercules, Jack Skellington, Scrooge McDuck, Huey, Dewey, Louie, Chip, Dale, Jasmine, Jafar, Hades, Elsa, Anna, Sally, Edna and Frozone! Each Disney minifigure comes in a sealed ‘mystery' bag together with one or more accessory elements, plus a collector’s leaflet and a unique display baseplate.

For interviews with a Mastermind toy expert to talk summer toys and trends or for hi-res images, contact Beth Merrick/ ZAZOU Communications, beth@zazoupr.com / 416-654-9881 /@zazoupr.

Note: Items listed subject to availability, prices subject to change.

SOCIAL:

Facebook: Facebook.com/MastermindToys

Twitter: @MastermindToys   #MastermindToys                                           

YouTube: YouTube.com/MastermindToys
Instagram: instagram.com/mastermindtoys

 

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 35th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 66 locations in Southern, Southwestern and Eastern Ontario; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth, Halifax and Sydney, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at mastermindtoys.com.

Awesome news for Ajax toys lovers: Mastermind Toys is now open!

Canada’s Largest Specialty Toy Retailer Opens 66th Canadian Store

Toronto, ON - March 11, 2019

Mastermind Toys has expanded its presence in Durham Region providing consumers in the area with much more access to fun and games!  Canada’s largest specialty toy and children’s books retailer has just opened its first Ajax store, the company’s 66th location. Mastermind Toys has existing stores in Pickering Town Centre and North Oshawa.

 Located in the bustling and easily accessible RioCan Durham Centre (170 Kingston Rd. E.), the newly constructed 4,763 sq. ft. store is well-situated in a prime shopping destination filled with a solid roster of national retailers including Walmart, Costco and Home Depot, attracting thousands of customers daily.

“We are thrilled to extend our reach in the Durham Region, offering families in Ajax and the surrounding Pickering and Whitby communities with a fun new store to find the best hand-picked selection of specialty toys, games and books,” said Jon Levy, CEO, Co-Founder and Chief Merchant, Mastermind Toys. “Customers looking for the perfect present for the kids on their list will now have a new opportunity to enjoy the Mastermind Toys shopping experience in a colourful, energetic and friendly shopping environment.”

Mastermind Toys offers a free customer loyalty program that is easy to join: Mastermind Perks. Members will enjoy a variety of benefits including free in-store gift-wrapping and loot-bag assembly; sneak previews and early alerts about new, hot and limited-edition items; access to members-only promotions and events; plus customized offers and personalized toy recommendations. Perks members will also receive surprise gifts and rewards throughout the year to mark milestones like birthdays and holidays.

Founded by brothers Andy and Jon Levy, Mastermind Toys has offered shoppers a classic toy store experience for more than 30 years. Both in-store and online at mastermindtoys.com, Mastermind Toys boasts an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. Mastermind Toys’ buying team travel the world to find inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, the Moonlite Storytime Projector, Bruder and Siku vehicles, Magformers building toys, and Creativity for Kids craft kits, as well as such top global brands as LEGO®, Melissa & Doug®, Hape®, Ravensburger®, PLAYMOBIL® and Meccano.

 The Grand Opening Party take place April 11-14 where customers will enjoy special promotions, delicious treats, loot bags and a visit from Paw Patrol’s Chase. Visit www.mastermindtoys.com for details.

Regular Store Hours:  Monday to Friday: 10:00am-9pm, Saturday: 9:30am-6pm, and Sunday: 11am-5pm.

SOCIAL:

Facebook: Facebook.com/MastermindToys

Twitter: @MastermindToys

YouTube: YouTube.com/MastermindToys

Instagram: instagram.com/mastermindtoys

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 35th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 66 locations in Southern, Southwestern and Eastern Ontario; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth, Halifax and Sydney, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at mastermindtoys.com.

2018 Press Releases

Mastermind Toys opens in Owen Sound!

Canada’s Largest Specialty Toy Retailer Opens 65th Canadian Store

Toronto, ON - November 06, 2018

More fun and games have arrived in Owen Sound and Grey Bruce County! Just in time for the holiday season, Mastermind Toys has unwrapped its sixth new store this year, marking the 65th store for Canada’s largest specialty toy and children’s books retailer. As part of the company’s expansion plans, Mastermind Toys has identified an opportunity to open stores in smaller markets over the next few years.  Mastermind Toys Owen Sound, serving Grey Bruce County, is one of two smaller market stores to open in the fourth-quarter of 2018, preceded by the opening of Mastermind Toys in Sydney, NS in October.

The newly constructed 3,239 sq. ft. Mastermind Toys is in SmartCentres Owen Sound (1969 16th Street E.), strategically situated in a popular retail shopping area, and down the street from The Heritage Place Mall, attracting thousands of customers.  Mastermind Toys joins a roster of tenants including Walmart and OshKosh Carter’s providing shoppers with easy access to a family-friendly shopping destination.

“We are thrilled to bring the authentic Mastermind Toys shopping experience to families in Owen Sound and the surrounding Grey Bruce communities,” said Jon Levy, CEO, Co-Founder and Chief Merchant, Mastermind Toys. “Shoppers looking for the perfect present for the kids on their list will now have convenient access to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun, energetic and friendly shopping environment.”

Mastermind Toys recently introduced a new customer loyalty program that is free and easy to join: Mastermind Perks. Members will enjoy a variety of benefits including free gift-wrapping and loot-bag assembly in stores; sneak previews and early alerts about new and tough-to-get items; access to members-only promotions and events; plus customized offers and personalized toy recommendations. Perks members will also receive surprise gifts and rewards throughout the year to mark milestones like birthdays and holidays.

Founded by brothers Andy and Jon Levy, Mastermind Toys has offered shoppers a classic toy store experience for more than 30 years. Both in-store and online at mastermindtoys.com, Mastermind Toys boasts an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. Mastermind Toys’ buying team travel the world to find inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, the Moonlite Storytime Projector, Bruder and Siku vehicles, Magformers building toys, and Creativity for Kids craft kits, as well as such top global brands as LEGO®, Melissa & Doug®, Hape®, Ravensburger®, PLAYMOBIL® and Meccano.

Store Hours:  Monday to Friday, 9:30am to 9:00pm, Saturday 9:30am to 6:00pm, and Sunday 11:00am to

5:00pm. For the convenience of holiday shoppers, extended hours will begin November 23rd, please check mastermindtoys.com, for details.

SOCIAL:

Facebook: Facebook.com/MastermindToys

Twitter: @MastermindToys

YouTube: YouTube.com/MastermindToys

Instagram:instagram.com/mastermindtoys

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 65 locations in Southern, Southwestern and Eastern Ontario; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth, Halifax and Sydney, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at mastermindtoys.com.

Psst! It's time for the Mastermind Toys holiday reveal! Canada’s Largest Specialty Toy Retailer Unwraps 2018 Gift Guide and Holiday Faves List

Need Holiday Inspo? Think Potterverse Play Sets, Party Games, Pinball and a Peppermint Snow Tube

Toronto, ON - October 24, 2018

It’s time for the ultimate holiday toys reveal from Canada’s true toy experts: Mastermind Toys!  In business since 1984, Canada’s largest specialty toy and children’s books retailer has released their annual (and much anticipated), 2018 Holiday Gift Guide designed to help shoppers find the perfect present for the kids on their list.  Available in print and digital formats, the gift guide features a colourful collection of 350+ hand-picked items ranging in price from $2.99 to $269.00 including 30 exclusive products that you just won’t find anywhere else. 

“Whether you are shopping for the artist, the explorer, the dreamer, or the inventor, the 2018 holiday lineup is absolutely epic!” said Jon Levy, CEO, Co-Founder and Chief Merchant, Mastermind Toys.  “From Potterverse play sets and exceptional e-pets, to an electric remote-controlled  BMW and a mini dancing robot that teaches kids to code, our toy-buying team have spent the last 12 months carefully collecting, compiling and curating an incredible selection for the holidays.”

Customers will also notice a substantial increase in the number of games on the Mastermind Toys shelves this season.  “As the games category continues to grow, we have significantly expanded our games selection by 50 percent,” said Ryan Carr, Head of Purchasing, Mastermind Toys. “From the classics like Monopoly and Jenga to an interactive gross new game called What’s that Smell?, family game night options have never been better.”

The digital gift guide can be viewed at www.mastermindtoys.com. The print version drops the first week of November across Canada. All items will be available at Mastermind’s 64 locations in eight provinces and online.

TOP 20 HOLIDAY FAVES LIST

The Mastermind toy-buying team has assembled their Top 20 Holiday Faves List to help get you going on your toy shopping adventure.

  1. PENCIL NOSE GAME ($34.99), Ages 8+ Only at Mastermind Toys ARRIVING EARLY NOVEMBER!
  2. LIL' GLEEMERZ ($24.99), Ages 5+ Only at Mastermind Toys
  3. COOL MAKER KUMI KREATOR ($39.99), Ages 8+
  4. FLEXO (Assorted Kits) ($18.99-$39.99) Ages 6+ Only at Mastermind Toys
  5. RASTAR BMW I8 1:14 REMOTE CONTROLLED CAR ($59.99), Ages 6+
  6. DJ BOT ORANGE SLICE/RASPBERRY ($99.99), Ages 6+
  7. LEGO® HARRY POTTER™ PLAYSETS, ($24.99 -$129.99) Ages 8+
  8. THINKFUN SHADOWS IN THE FOREST ($39.99), Ages 8+
  9. FLAPPY THE ELEPHANT ($54.99), Ages Newborn+
  10.  UH-OH HIPPO! GAME ($29.99), Ages 4+ ARRIVING EARLY NOVEMBER!
  11. SMART GLOBE EXPLORER AR ($169.99) Ages, 5+ Only at Mastermind Toys ARRIVING EARLY NOVEMBER!
  12. KANO HARRY POTTER CODING KIT ($129.99), Ages 6+
  13. WHAT'S THAT SMELL? ($27.99), Ages 8+
  14. BRIO PINBALL ($59.99), Ages 6+
  15. FLEXISTIX (Assorted) ($24.99/$44.99), Ages 4+
  16. GIANT SNOW TUBES - Peppermint Twist, Unicorn, Cheeseburger ($29.99), Ages 8+
  17. MIC O MIC 3D CONSTRUCTION KITS ($13.99/$39.99), Ages 5+
  18. HAPE BABY EINSTEIN INNOVATION STATION ($99.99), Ages 12M+ ARRIVING EARLY NOVEMBER!
  19. FINGERLINGS HUGS PURPLE ($39.99), Ages 4+ Only at Mastermind Toys
  20. POLLY POCKET WORLD ($24.99), Ages 4+  
  • Mastermind Toys Perks – join our Loyalty Program and enjoy benefits including birthday recognition and gifts; product recommendations; surprise offers, plus insider info on sales, hot toys and trends.
  • Free Gift Wrapping – available on all in-store purchases in a variety of fun and festive papers
  • Free Shipping – shop at mastermindtoys.com and enjoy free shipping on all online orders of $49+.
  • Reserve Online, Collect In-store – a new convenient, time-saving service that lets customers reserve items online and pick up their order from their preferred store location.
  • Knowledgeable In-Store Toy Enthusiasts – our experienced, in-store team is ready to help you select the perfect present.
  • Mastermind Toys Holiday Gift Guide – available in print and digital, a colourful and helpful resource featuring fun-filled ideas for all the kids on your list.

For interviews with a Mastermind toy expert or for hi-res images, contact Beth Merrick/ ZAZOU Communications, beth@zazoupr.com / 416-654-9881 /@zazoupr.

Note: Items listed subject to availability, prices subject to change.

SOCIAL:

Facebook: Facebook.com/MastermindToys

Twitter: @MastermindToys   #MastermindToys

YouTube: YouTube.com/MastermindToys

Instagram: instagram.com/mastermindtoys

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 64 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth, Halifax and Sydney, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at mastermindtoys.com.

 

Cape Bretoners now have new toy options: Mastermind Toys is open in Sydney!

Canada’s Largest Specialty Toy Retailer Opens First Smaller Market Store

Toronto, ON - October 22, 2018

Just in time for the approaching holiday season, Cape Bretoners will finally have access to an amazing selection of toys, games and children’s books. This past weekend,  Mastermind Toys opened its doors in Sydney, NS,  marking the first of 25 smaller market stores the company plans to open over the next few years as part of an expansion program announced last week. This is the seventh Mastermind Toys store to open in Atlantic Canada in the past 17 months, joining stores in Halifax, Dartmouth, Moncton, Fredericton, Saint John and St. John’s.

The newly built 3,939 sq. ft. Mastermind Toys is in the Grand Lake Crossings Mall (20 Sydney Port Access Rd.),  strategically situated across from the popular Mayflower Mall which attracts thousands of customers from across the region.  Mastermind Toys joins a roster of tenants including OshKosh Carter’s and The Children’s Place providing shoppers with easy access to the largest family-friendly shopping destination in Sydney.   

“With no dedicated toy store option in the Cape Breton area, we are excited to serve Cape Bretoners with our store in Sydney,” said Jon Levy, CEO, Co-Founder and Chief Merchant, Mastermind Toys.  “Local residents and other surrounding neighbourhoods will now have convenient access to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun and friendly shopping environment.”

Mastermind Toys has just rolled out a new customer loyalty program that is free and easy to join: Mastermind Perks. Members will enjoy a variety of benefits including free gift-wrapping and loot-bag assembly in stores; sneak previews and early alerts about new and tough-to-get items; access to members-only promotions and events; plus customized offers and personalized toy recommendations. Perks members will also receive surprise gifts and rewards throughout the year to mark milestones like birthdays and holidays.

Founded by brothers Andy and Jon Levy, Mastermind Toys has offered shoppers a classic toy store experience for more than 30 years. Both in-store and online at mastermindtoys.com, Mastermind Toys boasts an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. Mastermind Toys’ buying team travel the world to find inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, the Moonlite Storytime Projector, Bruder and Siku vehicles, Magformers building toys, and Creativity for Kids craft kits, as well as such top global brands as LEGO®, Melissa & Doug®, Hape®, Ravensburger®, PLAYMOBIL® and Meccano.

Store Hours:  Monday to Friday, 10am to 9pm, Saturday 9:30am to 6pm, and Sunday 11am to 5pm.

SOCIAL:

Facebook: Facebook.com/MastermindToys

Twitter: @MastermindToys

YouTube: YouTube.com/MastermindToys

Instagram: instagram.com/mastermindtoys

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 64 locations in Southern, Southwestern and Eastern Ontario; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth, Halifax and Sydney, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at mastermindtoys.com.

Mastermind Toys announces first-ever loyalty program, expansion plans and debut of small market stores

Canada’s largest specialty toy retailer enhances omni-channel experience

Toronto, ON - October 11, 2018

Canada’s largest specialty toy and children’s books retailer today launched its first-ever customer loyalty program: Mastermind Toys Perks. Rolled out from coast to coast, the program is available at all 63 store locations and at mastermindtoys.com. The Perks program is a key component in the company’s continued push to invest in new, customer-focused initiatives designed to elevate the shopping experience across channels.

MASTERMIND TOYS PERKS

The retailer’s extensive research showed that 94 per cent of customers surveyed indicated a strong desire for a loyalty program. Communicating directly with its customers, Mastermind Toys identified the most valued benefits and ultimately teamed with Bond Brand Loyalty to create a program that recognizes and rewards loyal shoppers with exclusive and meaningful perks.

Today’s loyalty landscape is a massive, noisy, and saturated space; with consumers enrolled in multiple programs. Mastermind Toys’ customers said they wanted simplicity in a loyalty program and that is exactly what they are getting. Everything about the Perks program is simple: it’s free and easy to join, with no points to track or card to carry, and the benefits are impressive. Members enjoy free gift-wrapping and loot-bag assembly in stores; they receive sneak previews and early alerts about new and tough-to-get items; they get access to members-only promotions and events; plus they get customized offers and personalized toy recommendations. Perks members will also receive surprise gifts and rewards throughout the year to mark milestones like birthdays and holidays.

“As the competitive Canadian retail landscape continues to transform at an extraordinary pace, finding new ways to connect with our customers is our top priority,” said Jon Levy, CEO, Co-Founder, and Chief Merchant, Mastermind Toys. “Our customers asked us for a loyalty program and it’s been in development for more than two years. We’ve carefully considered every facet in order to interact with our loyal customers in a more personal and relevant way. It’s also our way of saying thank you, we recognize and truly value your ongoing business,” added Mr. Levy.

RESERVE ONLINE, COLLECT IN-STORE

This past summer, Mastermind Toys also launched a new service that merges their online and bricks-and-mortar channels in the name of customer convenience. Shoppers on the Mastermind Toys website can reserve items to be picked up at their preferred store location. Within an hour of receiving the request, store staff set aside the selected items for the customer. This time-saving service was at the top of customers’ wish-lists and the response so far has been overwhelmingly positive. To date, 93 per cent of users said they were “satisfied/very satisfied” with the service, with the same percentage saying they are “likely/very likely” to use the service again.

“This service is so convenient and just makes sense for so many shoppers: customers that want a specific, special toy; that want to quickly come into a store, pay, get it gift-wrapped and roll out. For customers that prefer to pay cash, don’t have time for shipping, or just need to handle an item before they commit, this is the ideal,” said Humphrey Kadaner, President and COO, Mastermind Toys.

EXPANSION PLANS AND SMALL MARKET STORES

By mid-November, the company will have opened six new Mastermind Toys stores in 2018: in St. Albert (Edmonton), AB; Saskatoon, SK; Hamilton, ON; St. John’s, NL; Sydney, NS; and Owen Sound, ON. With this round of expansion, the retailer will have 1,175 employees in 65 stores in eight provinces.

Coming off a solid third-quarter of very healthy double digit sales growth, and heading into the busiest shopping period of the year, Mastermind Toys is well-positioned to move ahead with ambitious expansion plans for 2019 and beyond. The company plans to open at least 30 additional stores across Canada over the next three years, with the potential to more than double their store count within the coming six years; 12 of those new store openings are planned for 2019.

As part of these expansion plans, the company has identified an opportunity to open stores in approximately 25 smaller markets. The first of these openings will take place this Fall in Sydney, NS, and in Owen Sound, ON, to be followed in the early part of 2019 with store openings in Prince George, BC and Medicine Hat, AB. Additional smaller market store locations will be announced at a later date.

“We believe there’s a tremendous opportunity for Mastermind Toys to expand into smaller, untapped markets, providing consumers with convenient access to the quality, educational toys we offer,” said Mr. Kadaner. “We look forward to introducing customers in these communities to our fun and engaging specialty toy shopping experience."

Founded by brothers Andy and Jon Levy, Mastermind Toys has offered shoppers a classic toy store experience for more than 30 years. Both in-store and online at mastermindtoys.com, Mastermind Toys boasts an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. Mastermind Toys’ buying team travel the world to find inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, the Moonlite Storytime Projector, Bruder and Siku vehicles, Magformers building toys, and Creativity for Kids craft kits, as well as such top global brands as LEGO®, Melissa & Doug®, Hape®, Ravensburger®, PLAYMOBIL® and Meccano.

SOCIAL:

Facebook: Facebook.com/MastermindToys

Twitter: @MastermindToys #MastermindToys

YouTube: YouTube.com/MastermindToys

Instagram: instagram.com/mastermindtoys

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984. Their dream: to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 63 locations in Southern, Southwestern and Eastern Ontario; Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth and Halifax, Nova Scotia and St. John’s, Newfoundland and Labrador; and online at mastermindtoys.com.

Get ready for new toy options in Newfoundland and Labrador

Iconic Canadian speciality toy retailer Mastrermind Toys unwraps first store in St. John's!

Toronto, ON - September 20, 2018

Mastermind Toys Continues Sustained Growth in Atlantic Canada

This weekend, St. John’s residents will be smiling as Mastermind Toys opens its doors for the first time in Newfoundland and Labrador, marking the company’s further expansion into the Atlantic Region. This is the sixth Mastermind Toys store to open in Atlantic Canada in the past 16 months, joining stores in Halifax, Dartmouth, Moncton, Fredericton and Saint John. Canada’s largest specialty toy and children’s books retailer will open two additional stores later this fall in Sydney, Nova Scotia and Owen Sound, Ontario, totaling 65 stores across eight provinces. Mastermind Toys is committed to building a retail presence in St. John’s and is finalizing plans to open a second store in Spring 2019.

“As we continue to expand our fun footprint in Atlantic Canada, we identified St. John’s as a vibrant retail market that lacked a specialty toy store like Mastermind Toys,” said Jon Levy, Toy Merchant, CEO and Co-Founder, Mastermind Toys.

The newly built Mastermind Toys 4,513 sq. ft. St. John’s store is located at 50 White Rose Drive, occupying a portion of the previous Golf Town space. This easily accessible, high traffic shopping destination features other family-oriented retailers including Carter’s OshKosh and Party City.

“We are thrilled to bring the authentic Mastermind Toys shopping experience to St. John’s families for the first time, and look forward to introducing new customers to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun, energetic and friendly shopping environment,” added Mr. Levy.

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

The company recently introduced Reserve Online, Collect In-store, a new convenient, time-saving service that lets customers reserve items online and pick up their order from their preferred Mastermind Toys store within 24 hours of receiving an email confirmation.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at mastermindtoys.com, Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, Moonlite Storytime Projector, Bruder and Siku vehicles, Magformers, Creativity for Kids craft kits as well as top global brands like LEGO®, Melissa & Doug®, Hape®, Ravensburger®, PLAYMOBIL® and Meccano.

Hours of Operation: Monday to Friday: 10am-9pm, Saturday: 9:30am-6pm and Sunday: 11am-5pm.

Grand Opening celebrations take place October 18-21 where customers will enjoy special promotions, delicious treats, loot bags and a visit from Paw Patrol’s Chase. Visit mastermindtoys.com for details.

SOCIAL:

Facebook: Facebook.com/MastermindToys

Twitter: @MastermindToys #MastermindToys

YouTube: YouTube.com/MastermindToys

Instagram: instagram.com/mastermindtoys

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 63 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; Dartmouth and Halifax, Nova Scotia and St. John’s, Newfoundland. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping. Visit www.mastermindtoys.com.

Mastermind Toys is Canada's one stop summer fun shop! Canada's Largest speciality toy retailer reveals 2018 summer fun playlist!

Sizzling Lineup Includes: Glow-tastic Rides, Imaginative Inflatables, Ninjalines & Crunchy Slime!

Toronto, ON - April 12, 2018

Don’t sweat it! Mastermind Toys is all set (and psyched!) for this summer’s spectacular toy lineup! Today, Canada’s largest specialty toy and children’s books retailer, with 62 locations across the country, released its much-anticipated 2018 Summer Fun Playlist…and it’s hot!

The company’s expert toy buying team has been busy compiling a carefully-curated, handpicked Playlist featuring the best new specialty toys and games in a variety of categories: Awesome Outdoor, Sweet Rides, Splish Splash, Rainy Day Play and Cool Collectibles. Whatever the weather, the Mastermind Toys Playlist is designed to help parents survive summer with an assortment of fun and creative, activity-focused ideas that will keep kids active, engaged, inspired and entertained throughout the summer season. All items will be available in stores and online at Mastermind Toys  mastermindtoys.com later this Spring.

“Summer always starts early at Mastermind Toys, and we are very pumped to introduce this season’s spectacular lineup to our customers,” said Jon Levy, Toy Merchant, Co-Founder and CEO, Mastermind Toys. “From epic water fight tools, imaginative inflatables and cool light-up scooters, to Ninja Slacklines, super slime labs, Laser Chess, and Pikmi Pops, Mastermind Toys is Canada’s summer fun shopping destination filled with the latest and greatest collection of specialty toys and books for all kinds of kids.”

Customers looking for a specific item can search in-store inventory online, and Mastermind’s knowledgeable, on-site toy enthusiasts are ready to help shoppers find the perfect present for any occasion. Mastermind Toys always offers free gift wrapping on all in-store purchases and personalized gift tags with all online orders.

To view a detailed version of the Summer Fun Playlist, visit mastermindtoys.com/newsroom in the 2018 Press Releases section.

AWESOME OUTDOOR

1. SLACKERS NINJALINE INTRO KIT ($129.99) & ACCESSORIES ($24.99-$69.99), Ages 5+

Turn your backyard into a Ninja Warrior Training Camp with the patented Slackers Ninjaline 30-ft. Intro Kit, with seven hanging obstacles. This versatile outdoor kit allows the obstacles to be moved further apart as your skills improve. Assorted Ninja accessories are sold separately to add to your line and enhance the experience.

2. SLING STIX ($24.99), Ages 6+

Sling Stix is a cool way to play catch. This fun outdoor game set includes two sticks and a super bouncy ball. Aim at the suction cup on the top of the Sling Stix in order to catch the ball, and press the trigger to release the ball and watch it sail through the air.

3. GLOVE A BUBBLE ($3.99), Ages 3+

Glove a Bubble creates endless amounts of bubbles! Each colourful character glove contains a re-sealable bag filled with bubble solution. Just put on the glove and dip it in the bubble bag, wave and play! 8 different characters to collect.

4. STICKY MITT WITH BALL* ($14.99), Ages 3+

Grab a friend for the stickiest game of catch you will ever play! The squishy ball sticks to the eight sided mitts as you toss it back and forth. The ball and mitts are sticky only in contact with one another, so they don't pick up every bit of dirt or fluff. Perfect for the park or playroom.

5. HELIX POWER SWING ($17.99), Ages 6+

Pull, swing and fling! Unleash your ultimate throwing power with this new football with a retractable wire to swing for extreme distance and create new tricks.

6. OGOMINTON ($34.99), Ages 6+

An easy and safe game of indoor badminton that guarantees fast fun and slow play. Includes a rapidly decelerating birdie and 2 racquets.

SWEET SUMMER RIDES

7. GLOWING GLOBBER SCOOTERS

This stylish scooter brand provides smooth and versatile rides for little ones. Globbers adjust and transform as kids grow, plus they have cool new light-up features!

PRIMO STARLIGHT is the only Globber scooter to have a unique flashing deck for unlimited Glow-tastic rides. This 3-height adjustable scooter flashes in 3 colours with 3 different light modes. Rechargeable lights means no batteries required.

This 3-wheel, folding, adjustable height scooter comes with LED Lights. A click of a button is all it takes to fold down the handlebars making it easy to carry. The light up scooter wheels, built in to the deck, flash in red, green and blue while scootering. No batteries required. Available in blue, pink, and green.

Discover a whole new way to travel and play with the funky Sporter Scooter with Light Up Wheels. Ride with no pushing, no pedals and no limits! Just move from side to side and away you go. As you scoot, the wheels will light up with colourful LEDs. Available in pink and blue.

9. WINGERS PEDAL SCOOTER RED ($149.99), Ages 7+

Climb on to the sturdy and stylish Winger Scooter, pump the pedals and propel yourself forward to get where you need to go or just for the thrill of it. There is a front brake, for safety's sake, wing-shaped footpads, and the handle bar folds down quickly and easily for storage.

SPLISHY SPLASHY

10. WILD WATER BALLOON TOOLS

OgoSport continues to encourage active and open-ended play – now featuring water balloons!

  • OGO SPORT SPLASH TAIL ($9.99), Ages 8+

Like the classic schoolyard foxtail game, this water balloon sling is high-flying fun!

  • OGODISK H2O ($29.99,) Ages 4+

The first OgoDisk specifically designed for bouncing water balloons! The lightweight disk flies and floats. Includes 2 OgoDisks H2O and 50 water balloons

11. PARTY WHEEL INFLATABLE WATER ROLLER ($59.99), Ages 3+

The kid-powered inflatable Party Wheel can glide across the water or move across the yard – perfect for the pool or lake…confetti included!

12. SPLASH FACE ($49.99), Ages 4+

Tug, Spray, Get Soaked! A whole new way to play next level Tug-of-War…with water.

13. AQUA BATTLE ACCESSORIES

Get geared up for an epic water battle! This new water system features patented pump-action technology perfect for those hot summer days.

Available in shark and crocodile styles, these super accurate, one-size Squirterz are tons of fun. Simply load underwater, pump and go!

Be ready for battle in seconds! Load up the refill power tank with water, adjust to fit your arm, take aim and shoot!

14. B. WHIRLY WHALE SPRINKLER ($19.99), Ages 2+

This fun, ocean-themed sprinkler, compatible with standard water hoses, sprays water from the fish for a whimsical water show.

RAINY DAY PLAY

15. ASSORTED SLIME KITS ($16.99-$49.99), Ages 6+

This summer, it’s Slime Time! There’s a bunch of cool kits with everything you need to create your own Borax-Free Slime! Crunchy, Neon, Colour Changing, Chalkboard Coloured Slime kits or a Super Slime Studio are all available!

16. ELECTRONIC FUN BOXING SET* ($34.99), Ages 6+

Get ready to rumble! Kids can practice their summer sparring skills on this heavy-duty, inflatable punching bag featuring lights and sounds for direct hits.

17. TIDY DYE STATION ($34.99), Ages 8+

What makes this Tidy Dye Station so cool is that the colour is in the string! Simply wet and place fabric around the barrel of the Tidy Dye Station, then wrap the string around the fabric. Once the material dries, you'll have a totally unique tote or headband!

18. FASHION ANGELS CONFETTI TUMBLER DESIGN SET ($16.99), Ages 8+

Happy Hydrating! Bring your drinks to life with the Confetti Tumbler Design Kit! Includes tumbler, 3 design sheets, confetti, 5 markers and instructions.

19. FLEXISTIX ($24.99-$44.99), Ages 4+

Kids can use the eco-friendly bamboo sticks and flexible connectors to create their own structures and machines. Encourages building, problem-solving and imaginative thinking.

              • FLEXISTIX TRUSS CRANE ($24.99)

              • FLEXISTIX MULTI-TOWER KIT ($39.99)

              • FLEXISTIX GEODESIC STRUCTURES ($44.99)

20. THINKFUN LASER CHESS ($52.99), Ages 8+

This two-player strategy game combines the spatial thinking skills of chess with the high-tech fun of laser beams. Players alternate turns moving their mirrored pieces around the board, and at the end of each turn, players fire a real laser beam from their laser. If you illuminate your opponent's king - you win!

21. B. MOOSICAL BARN ($59.99) Ages 12M+

Fun and interactive music making, shape sorter with a baaaa-zillion playful features! Add animals one by one and hear them sing! Match the shapes and colours of the gears to their corresponding animals.

COOL COLLECTIBLES

22. FINGERLINGS BABY VELOCIRAPTOR DINOS ASSORTED ($19.99), Ages 4+

These cool interactive critters cling to fingers, and can be fierce or friendly, using more than 40 sounds and animations.

23. BEYBLADE BURST EVOLUTION S2 STARTER PACK ASSORTED ($18.99), Ages 8+

Beyblade Burst Evolution takes the competition global as Valt evolves his skills on the path to Beyblade Mastery. Face off against an opponent with Beyblade Burst tops. These tops can "burst" into pieces resulting in 2 points for the other player. First blader to reach 3 points wins! This Beyblade Burst top's components are interchangeable with most Beyblade Burst tops.

24. PIKMI POPS ($8.99-$26.99), Ages 5+

It's not a lollipop, it's a Pikmi Pops! Unwrap Pikmi Pops to find cute mini plushy surprises inside!.

              • PIKMI POPS SERIES 1 &2 SINGLE PACK ($8.99)
              • PIKMI POPS SERIES 1 &2 ($16.99)
              • PIKMI POPS SERIES 2 LARGE ($26.99)

25. L.O.L. ($11.99-$46.99), Ages 6+

Kids can discover layer after layer of teeny accessories that hint at the identity of the collectible cuties inside each orb; feed or bathe each doll for another surprise! Choose from original Dolls, itty-bitty Little Sisters and even bath-bomb-style Charm Fizz doll accessories that double as charms for kid-sized jewellery.

To arrange an interview with a Mastermind toy expert or for hi-res images, contact Beth Merrick/ ZAZOU Communications, beth@zazoupr.com / 416-654-9881 /@zazoupr

*Only available at Mastermind Toys/ mastermindtoys.com

Note: items listed subject to availability, prices subject to change.

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ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 62 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping. Visit www.mastermindtoys.com.

Mastermind Toys expands presence (and presents!) in Hamilton: second store opens today

Canada’s Largest Specialty Toy Retailer Opens 62nd Canadian Store

Toronto, ON - March 27, 2018

Mastermind Toys continues in growth mode and is targeting to open 10+ new stores in 2018 including a new Hamilton location. Canada’s largest specialty toy and children’s books retailer announced its second store in the market will open today. The spacious 5,005 sq. ft. store is situated in Stoney Creek, at 2180 Rymal Road E. (at Upper Centennial Pkwy). Mastermind Toys currently operates stores in Burlington and St. Catharines. The first Hamilton-area store opened in Ancaster in 2015.

Mastermind Toys Hamilton is the final of three stores to open in quick succession this month. Stores in St. Albert (Edmonton), AB and Saskatoon South, SK are now open, totalling 62 Canadian stores. Additional stores will be announced in the coming months.

“Building on the success of our Ancaster store, we are thrilled to bring a second Mastermind Toys location to Hamilton,” said Jon Levy, Toy Merchant, CEO and Co-Founder, Mastermind Toys. “We look forward to offering our customers in Stoney Creek and its surrounding areas with convenient access to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun and friendly shopping environment.”

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at mastermindtoys.com, Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, Moonlite Storybook Projector, Creativity for Kids craft kits as well as top global brands like LEGO®, Hape®, Ravensburger®, 4M®, PLAYMOBIL® and Meccano.

Hours of Operation: Monday to Friday: 10am to 9pm, Saturday: 9:30am to 6pm, and Sunday: 11am to 5pm.

Grand Opening celebrations take place April 26-29 where customers will enjoy special promotions, delicious treats, loot bags and a visit from Paw Patrol’s Chase. Visit mastermindtoys.com for details.

SOCIAL:

Facebook

Twitter   #MastermindToys 

YouTube

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ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 62 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping. Visit www.mastermindtoys.com.

Mastermind Toys expands in Saskatoon, adds second store

This Weekend, Canada’s Largest Specialty Toy Retailer Opens 61st Store

Toronto, ON - March 21, 2018

Mastermind Toys continues in growth mode and is targeting to open 10+ new stores in 2018 including a new Saskatoon location.Canada’s largest specialty toy and children’s books retailer announced it will open its second store in the market this weekend.The spacious 6,549 sq. ft. store is situated in the south end of the city at 3011 Clarence Avenue South (at Circle Drive).The first store opened at Preston Crossing in 2016.

Mastermind Toys Saskatoon South is the second of three stores to open in quick succession this month. A store in St. Albert (Edmonton), AB is now open and a store in Hamilton, ON will open in late March, totalling 62 Canadian stores. Additional stores will be announced in the coming months.

“Building on the success of our Preston Crossing store, we are thrilled to bring a second Mastermind Toys location to the thriving Stonebridge neighbourhood,” said Jon Levy, Toy Merchant, CEO and Co-Founder, Mastermind Toys. “We look forward to serving consumers in South Saskatoon and its surrounding areas, offering them convenient access to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun and friendly shopping environment.”

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at mastermindtoys.com, Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books,including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals,fashion-forward Our Generation dolls, Moonlite Storytime Projector, Creativity for Kids craft kits as well as top global brands like LEGO®, Hape®, Ravensburger®, 4M®, PLAYMOBIL® and Meccano.

Hours of Operation: Monday to Friday: 10am to 9pm, Saturday: 9:30am to 6pm, and Sunday: 10am to 5pm.

Grand Opening celebrations take place April 19-22 where customers will enjoy special promotions, delicious treats, loot bags and a visit from Paw Patrol’s Chase. Visit mastermindtoys.com for details.

SOCIAL:

Facebook

Twitter   #MastermindToys 

YouTube

Instagram

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 62 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping. Visit www.mastermindtoys.com.

Major March momentum as Mastermind Toys opens three new stores!

Canada’s Largest Specialty Toy Retailer Continues Canadian Expansion in 2018

Toronto, ON - March 16, 2018

March Madness has come to Mastermind Toys! As part of the company’s 2018 growth plans, Canada’s largest specialty toy and children’s books retailer has announced three more stores will open in quick succession this month: St. Albert (Edmonton), AB (now open), followed by Saskatoon South, SK and Hamilton, ON, totalling 63 Canadian locations.

“Mastermind Toys is in growth mode and we continue to expand our presence across Canada,” said Jon Levy, Chief Merchant, Co-founder and CEO, Mastermind Toys. “We are targeting to open 10+ new locations this year, solidifying our position as Canada’s leading specialty toy retailer.”

Since 2011, Mastermind Toys has opened 53 new toy stores, expanding from its origins in the Greater Toronto Area. By the end of 2018, the Canadian-owned and operated company expects to have over 70 stores across eight provinces: Ontario, Alberta, British Columbia, Manitoba, Saskatchewan, New Brunswick, Nova Scotia, and Newfoundland, with 1,300 employees, adding over 45,000 sq. ft. to its retail footprint.

“We look forward to providing more and more Canadian families from coast to coast with convenient access to the best selection of specialty toys in a fun and friendly atmosphere,” added Mr. Levy.

Mastermind Toys will invest in consumer-focused, digital initiatives this year, including plans to introduce a new Click and Collect program which gives shoppers the option to reserve online and pick up their order in-store. The company will also launch an innovative and socially conscious loyalty program that will reward and inspire its customers. More details will be announced later this year.

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at (mastermindtoys.com), Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books,including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, Creativity for Kids craft kits as well as top global brands like LEGO®,Hape®, Ravensburger®, 4M®, PLAYMOBIL® and Meccano.

SOCIAL:

Facebook

Twitter   #MastermindToys 

YouTube

Instagram

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 63 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping. Visit www.mastermindtoys.com.

Mastermind Toys brings fun and games to St. Albert!

Canada’s Largest Specialty Toy Retailer Opens 12th Alberta Location

Toronto, ON - March 08, 2018

Spring Break in St. Albert is about to get more fun with the launch of a new Mastermind Toys! This weekend, Canada’s largest specialty toy and children’s books retailer will open in St. Albert, the company’s 61st Canadian store. Located at 398 St. Albert Trail, the 4,748 sq. ft. store is the fifth Mastermind location to open in the Greater Edmonton area and the 12th in the province. Other Edmonton locations are Sherwood Park, South Edmonton Common, Terra Losa, and Windermere.

Mastermind Toys will continue to expand its footprint across Canada and is targeting to open 10+ new locations in 2018. Mastermind Toys St. Albert is the first of the three new stores that will open in the first-quarter, followed by a store in Saskatoon,SK and Hamilton, ON. Additional locations will be announced in the coming months.

“We have been actively looking for a location in St. Albert since we first entered the Edmonton market in 2014 and are thrilled to have found the perfect spot,” said Jon Levy, Chief Toy Merchant, CEO and Co-Founder, Mastermind Toys. “Residents of this thriving and dynamic family community and its surrounding neighbourhoods will now have convenient access to our unparalleled mix of the best hand-picked specialty toys and an awesome children’s book selection in a fun and friendly shopping environment.”

Mastermind toy stores are designed to be exciting, inviting and interactive: bright, colourful environments where touching and exploring is not only allowed, but encouraged. Other signature elements of the Mastermind Toys shopping experience include knowledgeable staff; free in-store gift-wrapping; compelling promotions; and valuable social enterprise partnerships with organizations like WE.

In business over 30 years, Mastermind Toys was founded by brothers Andy and Jon Levy who wanted to offer shoppers a classic toy store experience. Both in-store and online at mastermindtoys.com, Mastermind Toys offers an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. The Company’s buying team travel the world for inspiring, engaging and unusual merchandise: lifelike Hansa plush animals, fashion-forward Our Generation dolls, Creativity for Kids craft kits as well as top global brands like LEGO®, Hape®, Ravensburger®, 4M®, PLAYMOBIL® and Meccano.

Hours of Operation: Monday to Friday: 10am to 9pm, Saturday: 9:30am to 6pm, and Sunday: 11am to 5pm.

Grand Opening celebrations take place April 5-8, where customers will enjoy special promotions, delicious treats, loot bags and a visit from Paw Patrol’s Chase. Visit  mastermindtoys.com for details.

SOCIAL:

Facebook

Twitter   #MastermindToys 

YouTube

Instagram

ABOUT MASTERMIND TOYS

Brothers Andy and Jon Levy started Mastermind Toys in 1984: their dream to create a classic toy-store experience. Celebrating its 34th year in operation, Mastermind Toys is Canada’s largest specialty toy and children’s books retailer with 61 locations in Southern, Southwestern and Eastern Ontario; in Calgary, Edmonton, Red Deer, Grande Prairie, and Lethbridge, Alberta; Langley, Coquitlam, Abbotsford, Tsawwassen and Victoria, British Columbia; Winnipeg, Manitoba; Saskatoon and Regina, Saskatchewan; Saint John, Moncton and Fredericton, New Brunswick; and Dartmouth and Halifax, Nova Scotia. Both in-store and online, Mastermind is the ultimate toy-shopping destination, the perfect place to find the right toy, game or book for any occasion. Mastermind’s handpicked selection includes more than 10,000 unique and educational toys, books, games, arts and crafts, puzzles and science kits. Mastermind proudly provides exceptional and knowledgeable customer service and complimentary in-store gift-wrapping. Visit www.mastermindtoys.com.