November 6, 2025
Step Inside a Holiday Experience Like No Other
This holiday season, two Canadian icons, Holt Renfrew and Mastermind Toys, have come together to create a shopping experience unlike anything else.
From October 1 to December 28, Mastermind Toys brings the magic of play to Holt Renfrew with exclusive holiday pop-up shops across Canada. Blending luxury and imagination, these spaces invite families to explore, play, and discover gifts that bring joy to every generation.
“At Mastermind Toys, we believe that gift-giving should be effortless, meaningful, and joyful,” said John Bayliss, CEO of Mastermind Toys. “Our partnership with Holt Renfrew unites two Canadian brands that celebrate discovery and thoughtful experiences.”
Where Luxury Meets the Joy of Play
The pop-up is filled with beautifully curated toys, games, and gifts that combine Holt Renfrew’s refined elegance with the imagination and wonder that Mastermind Toys is known for. Families will find iconic brands such as LEGO®, BRIO®, Corolle, FAO Schwarz, and more displayed with a touch of holiday magic. From plush toys arranged like ornaments on a Christmas tree to classic building sets presented like art pieces, every corner of the space celebrates joyful giving.
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This collaboration is more than a store. It is a destination for families to rediscover the joy of play. Plush rocking horses, elegant Corolle dolls, and nostalgic classics are presented in a way that inspires connection and creativity. Each item is carefully wrapped in-store, turning every purchase into a ready-to-gift treasure designed to delight both kids and grown-ups. |
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From intricate LEGO® builds and family-favourite puzzles to premium plush, the pop-up offers gifts that encourage learning, creativity, and connection. “This collaboration reflects our commitment to curating the best experiences for our clients, whether it is luxury fashion, beauty, or thoughtful gifts for every member of the family,” said Carolyn Wright, Senior Vice President, Product at Holt Renfrew. |
With pop-up locations in Montreal, Toronto, Mississauga, Calgary, and Vancouver, families across Canada can experience luxury shopping with a playful twist. Each location transforms into a festive wonderland filled with cheerful colours, cozy textures, and whimsical displays that invite kids and adults to explore. It is a uniquely Canadian celebration of imagination, creativity, and community.
Every pop-up is powered by passionate Mastermind Toys Play Experts who help families find gifts that inspire joy and wonder. Their mission is to make gift-giving meaningful and magical, one toy at a time. They bring creativity, care, and expertise to every interaction, ensuring that each guest feels inspired and supported. With their guidance, every visit becomes a playful journey filled with imagination and connection.
Visit a Pop-Up Near You
Explore the Holt Renfrew x Mastermind Toys pop-up shops in:
- Holt Renfrew Ogilvy, Montreal
- 50 Bloor Street West, Toronto
- Square One, Mississauga
- Calgary
- Vancouver
From our family to yours, let your imagination shine this holiday season with the Holt Renfrew x Mastermind Toys Pop-Up Experience. 🎄✨
