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Calling all inventors, vendors, and manufacturers of fun! Do you have the next hit toy?

Mastermind Toys offers a world-class assortment of specialty toys, books, and games and is always looking to add to our wonder-filled collection. If you have the next best toy, book, or game, complete the form below!

Submission requirements:

  • We are curators, not creators. We are only looking for toy submissions that are complete or near complete. 
  • Our customers’ safety comes first. Submissions must meet Canadian toy safety testing standards.
  • We are also taking submissions for books

How to make your application stand out:

  • Make sure we understand what makes your product special. We receive a lot of submissions, so only share your best products.
  • Please include any links to a website or file sharing site where we can view videos (max. 60 seconds), images, or a product catalogue to help showcase your product. (Note: we will only review full product catalogues in select circumstances, so please prioritize the submission form as that will drive our selection process).

Submission Form

Company name is required
Contact name is required
Email address is required
Title is is required

This is your chance to grab our attention. Show us only your best so we are excited to learn more.

Product category is required
URL is required
Pitch is required
Entry is required
Entry is required

Now for some technical questions…

Standard retail price is required
Location is required
Please select an option
Please select an option
Please select an option
Thank you!

Submission Form

Company name is required
Contact name is required
Email address is required
Title is is required

This is your chance to grab our attention. Show us only your best so we are excited to learn more.

Product category is required
URL is required
Pitch is required
Entry is required
Entry is required

Now for some technical questions…

Standard retail price is required
Location is required
Please select an option
Please select an option
Please select an option
Thank you!

Note: Note: Due to the high volume of submissions, we kindly ask for your patience during the review process. We will contact you directly if our team would like to arrange a meeting.

To make sure your submission is a good fit with Mastermind Toys, do your homework by…

Get to know Mastermind Toys

Mastermind Toys is the country’s largest specialty toy and children’s book retailer, with 68 stores coast-to-coast and a wonder-filled website. As Canada’s Authority on Play, we pride ourselves on our expert curation underpinned by our Why Kids Play model. Great products for every age and stage drive our brand, and we are very thoughtful in our selection.

As Canada’s Authority on Play, Mastermind Toys works harder to be ahead of the trends and discover the very best in play—always with an eye on the end consumer.

We put play first

We start by thinking about the toy and the benefit it brings to the kids and kids-at-heart who use it.

We are trendsetters

We are not afraid to experiment and try something new.

We act as a stamp of approval

Our customers are the taste makers in their communities, and every product featured on our shelf or wrapped in our signature gift wrapping has an inherent stamp of approval.

We are storytellers

We amplify brands by telling their stories through strategic marketing, in-store experiences, and highly knowledgeable team members.

We don't just purchase, we partner

Our vendors are our strategic partners, and we work closely together to amplify what makes their products special both in-store and online.