At Mastermind Toys, we believe that play is kids’ work!
Through play, kids get to discover the world around them, develop life skills, and explore their curiosities and interests in fun, engaging ways.
We also believe in the importance of books for learning and development. Reading helps little ones understand the world through exciting adventures, new ideas, and characters with identities and experiences different than their own.
In 2020, Mastermind Toys introduced a Diversity & Inclusivity book collection—spotlighting Black, Indigenous, and 2SLGBTQIA+ stories and authors—as a way of supporting caregivers and educators looking for resources that could spark important conversations with their littles ones, as well as reflecting the many faces and experiences of our communities.
Today, this initiative has grown into Books That Give Back; a portion of proceeds from books sold from our Diversity & Inclusivity collection is donated to BGC Canada to support its Equity, Diversity, and Inclusion (EDI) initiatives, which help kids feel seen, valued, empowered, and included for all aspects of who they are.